1. Evaluation 3
What kind of media institution migh
distribute my magazine?
Jonathan Atehortua

2. What magazine publishing house might own my
magazine?
For my publishing house I would probably chose ‘Time Inc’.
This is mostly because it is the publisher of the main selling
R&B magazine of today ‘Vibe’.
I could also conceder other publishing houses like
‘HarrisPublications’ that’s also based in New York City
that
Although this distributer doesn’t publish Spanish Music it’s
based in America where Latin music like bachata and
reggaeton has blown up and loads of people are listening to it.
As a result to this I think that this could be a big step and could
be successful. Although this is a different target audience there
will still be people that don’t Spanish that will buy this magazine
and enjoy the content
publishes the Hip-Hop/R&B magazine XXL. Overall I think this publishing leads more
towards the urban side of music like hip-hop than R&B so due to this I think I will chose
‘Time Inc’ as my publishing house.
Distribution
My magazine will be distributed newsagents, corner shops, supermarkets just like the
traditional way where people can come and see what content is included within the
magazine so they can decide whether to buy it or not .
However I think I will also sell my magazine over the internet just how most magazines are
being sold today. This is simple because there is new technology being released like Apps
and due to this this there is a higher chance that people will cross over the app and
possible buy a copy of the magazine online

3. Distribution
My magazine will be distributed newsagents, corner shops,
supermarkets just like the traditional way where people can
come and see what content is included within the
magazine so they can decide whether to buy it or not .
However I think I will also sell my magazine over the
internet just how most magazines are being sold today.
This is simple because there is new technology being
released like Apps and due to this this there is a higher
chance that people will cross over the app and possible
buy a copy of the magazine online
The main general convention for R&B/Hip-Hop magazines to
be released on a monthly basis. As a result to this I
conformed to this convention as I think that there will be
enough content monthly to inform the reader about.
How often will my magazine be circulated?
The reason I chose to conform to this because unlike pop
magazines that focus on gossip and reviews R&B focuses
on whatartists have been up to, fashion, new possible tracks, interviews
and more. As all of this piles up I think there will be enough
information here to please the user monthly.

4. Personally, I think it will be a great idea for my magazine to
be distributed by a subscription. Mainly because the
majority of the target audience have advanced technology
like androids and smart phones so they will be able to buy
the magazine through this instead of buying an actual
physical copy
Will it be available via subscription?
As you can see on my contents page I also included a
subscription section where the user can read what they
will gain by subscribing to the magazine for
example, exclusive content that they wouldn’t get by
buying a single copy of the magazine.
Sales
It was shown that ‘Vibe’ has a circulation of 300,943, of
which 202,438 was paid for however 98,508 out of the
total weren’t paid for. Even though these are the
statistics for an R&B magazine similar things have been
happening to other magazine like ‘Top of the
pops’, ‘XXL’ and much more.
I personally believe this is the fault of an advance of technology
where people are able to get illegal copies of magazines without
having to pay so due to this sales have decreased and it’s only
going to get lower.