The document discusses promotional strategies for a new pop rock magazine. It will use both traditional methods like newspaper advertisements, television, and radio as well as modern social media methods. Traditional methods will help reach older audiences while social media on platforms like Facebook, Twitter, and Instagram will attract younger audiences. Partnering with celebrities on social media can help create buzz and trends to promote the magazine worldwide. An app and Facebook page will also make magazine information easily accessible.

2. There are many ways in which I will be able to promote my magazine
which will be will modern as well as traditional yet efficient and reach out
to my target audience. This will lead to the magazine having a larger
readership due to the attraction of more readers as well as keeping those
who already know the magazine well informed and updated.
Furthermore, by using promotional methods it will allow my magazine to
become extremely well known and so instantly recognised within shops
and online. This will lead to hopefully the magazine being known
throughout the country for the pop rock genre as well as internationally
online.

3. When promoting my magazine I feel that some traditional methods will allow the
magazine to become popular and trend as well as keep those who are not to
involved in modern methods informed. These methods include television, radio
and newspaper, this is because these are internationally and as well nationally
meaning I can attract many types of people not only my target audience and I
am able to express what the magazine is about. An example of this being the
older generation that enjoy the genre pop rock yet haven’t necessarily been
brought up with technology and are used to reading and seeing information
within newspapers, television, radio etc making sure they are still able to read
and get hold of the information.
I will aim to put an advertisement within a national newspaper to promote my
magazine as I believe this will be one of the most successful promotional
methods as newspapers are a daily resource that are used within the majority of
households every single day therefore aiming towards more adults as well as the
teenagers as they are found in many houses in the country. When putting it in a
newspaper I will make sure that I make the advert stand out and image heavy
compared to a lot of wording which will put many people off. Similarly, I will also
use the advertising method of radio broadcasted on a radio station that is well
known that relates to the genre I am basing my magazine on. These radio
stations could be and radio one, capital etc to ensure I reach the teenage
market as well as linking with my pop rock genre.
Finally, my last possible way of promotion is through television advertising. I
believe this is also a successful way of promoting my magazine brand as in the
current society technology is widely used as the next generation and current
generation have been brought up using it therefore it seems like a common thing
to use and see. This means it will attract everyone person at some point.

4. I will aim to use modern promotional methods as well as traditional this
is because the new generation are so used to the new and modern
technology that they have been brought up to use I will need to ensure
that I am doing something that attracts their attention and interest.
Social networking sites would be one of the main sources of modern
promotional methods that would attract the younger generation and
the older generation, including both genders.
Social networking sites that I would aim to promote my magazine
would include, Facebook, twitter, Instagram. This is because the young
generate that are in their teenage years that I am trying to attract use
at least one of these websites and so it is a quick way to send
information. On the social networking sites such as twitter I will promote
my magazine by building relationships with celebrities therefore
leading to the magazine and the celebrities hash tagging each other
and so starting a trend and be able to be seen worldwide reaching out
to the readers of the magazines and the fans of the artists.
Furthermore I will aim to set up a Facebook page so that people who
have an interest and want to find out further information about my
magazine they are able to without any difficulties as it will be easily
accessible. Lastly I will try and introduce an app that can be accessed
by the majority of mobile devices so that subscribers and can access
the magazines information quickly and conveniently.