The document provides an overview of basic design concepts and principles for DIY print and digital publications. It discusses key ideas like focus, simplicity, reducing noise, stickiness, and going viral. It also reviews techniques for finding and using images, working with text, creating effective presentations, and identifies some free or low-cost design programs and tools. The target audience will learn fundamentals of graphic design to apply to their own marketing materials.

1. DesignBASICSfor
DIYPrint and Digital Publications

2. Sowhoisthisguy?
@paulgordonbrown

3. Participants will be able to…
• Describe the key ideas in the conceptualization
of any design project.
• Articulate and apply basic principles of effective
graphic design in their work—including the
effective use of fonts, images, and color.
• Identify sources of free or low-cost media for
use in their marketing.
• Identify free or low cost online tools for design.

4. Whatdoyouwanttolearn
today?

5. concept design

6. concept
Focus
Simplicity
Signal to Noise
Stickiness
Going Viral

7. design
Finding Images
Using Images
Text
Presentations
Programs

8. concept

10. Focus
concept

14. Core
Concept
Ideas & Images
Colors & Emotions

15. Storyboard

16. Simplicity
concept

19. Signal
to
Noise
RATIO

20. “If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”

21. “If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”

22. “If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness.”

23. “If you put yourself in a position
where you have to s t r e t c h outside your comfort zone,
then you are forced to expand your consciousness.”

24. “If you put yourself in a position
where you have to s t r e t c h outside your comfort zone,
then you are forced to expand your consciousness.”

25. 2007 2008 2009
2010
NRHH Chapter
Membership
• The number of NRHH
members has increased
steadily over the past
four years
• 2010 was our best year

26. 2007 2008 2009 2010
30
26
18
12
NRHH Membership Increases

27. Percentage of chart which
looks like Pac-Man
Looks like Pac-Man
Does not look like Pac-Man

28. Make it stick
concept

30. simplicity

31. unexpectedness

32. concreteness

33. credibility

34. Emotions

35. stories

36. Going Viral
concept

37. https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919

40. follow
what’s
#trending

41. !Luck.

42. concept
Focus
Simplicity
Signal to Noise
Stickiness
Going Viral

43. design
Finding Images
Using Images
Text
Presentations
Programs

44. design

46. Finding Images
design

47. Start with
the image

51. 1024x768 @ 76dpi
print
@300dpi

64. Using Images
design

65. VECTOR RASTER

69. VECTOR RASTER

70. STRETCH
your images

71. S T R E T C H
your images

72. Don’t
your images
contort

73. Don’t use images
watermarks
with

74. space
Use
white

75. Text
design

76. Tunderstanding fonts

78. Serif
Sans Serif
Artistic

79. Serif

80. Serif fonts are great for when you’re presenting
large blocks of text. They are easier to read and
more forgiving to the eye.

81. Sans Serif

82. Sans Serif for Headlines

83. Artistic

84. are great toArtistic fonts
convey a feeling.

85. D O N T B E
A F R A I D T O
B R E A K U P
Y O U R T E X T

86. This is a Standard Headline

87. Headline
This
Standard
is not a

88. text inside
your imagesadd

89. text inside your images
add

90. Presentations
design

91. slidument

93. bullet
points

94. story

95. design
Programs

102. concept design

103. concept
Focus
Simplicity
Signal to Noise
Stickiness
Going Viral

104. design
Finding Images
Using Images
Text
Presentations
Programs

107. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com