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Exaltus Presentation Design Services


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Exaltus Presentation Design Services

  2. 2. 2 Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic or whatever else you are.) Unless you’re an amazing writer, it’s awfully hard to do that in a report. Seth Godin Author, Really Bad PowerPoint
  3. 3. 3 Presenting is not simply about aesthetics or making things pretty; it’s about creating meaning. It’s about being present. I need to ensure that every person in the audience believes I’m having an individual conversation with them. That is my goal. Rick Justice Former Executive VP of Cisco Systems
  4. 4. Presentations in Content Marketing 4 of marketers use online presentations in their content marketing plan. 4 65% Source: B2B Content Marketing 2016 – North America, produced by Content Marketing Institute and MarketingProfs
  5. 5. Presentations for Different Purposes 5 Customers Analysts Media Community Government Employees Partners Suppliers Investors Board EXTERNAL AUDIENCES INTERNAL AUDIENCES
  6. 6. Presentation Design that Sparks Attention Exaltus Presentations 6 Communicate Effectively Engage your Audience Leave a Lasting Impression
  7. 7. PowerPoint Design 7 Stunning & persuasive PowerPoint slides Exciting transitions, and dynamic animations
  8. 8. Prezi Design 8 Prezi uses a stunning image as a backdrop, and… … lets you pan and zoom over different areas of the canvas to emphasize your various ideas.
  9. 9. 4 hours 2 hours 6-12 hours 2 hours Crafting a Killer Deck The Process Research Research & collect ideas through discussions & existing materials. Focus on the Audience Get to know the audience with an Audience-Needs map Generate & Organize Ideas Brainstorm, generate ideas, and organize ideas. Structure Presentation Sketch out a structure or outline for the deck. Build Deck Craft a visually striking, compelling, and memorable presentation. 20-30 hours
  10. 10. Begin with a Focus on Your Audience © 2008 Why are they here? What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis. 2 What keeps them up at night? Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution. 3 How can you solve their problem? What’s in it for the audience? How are you going to make their lives better? 4 What do you want them to do? Answer the question “so what?”—and make sure there’s clear action for your audience to take. 5 How can you best reach them? People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it. 6 How might they resist? What will keep them from adopting your message and carrying out your call to action? 7 What are they like? Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day. 1
  11. 11. Pricing Variables How many slides will you have? Scope Is this a simple design job or does the content need to be re-worked? Type of Work Do you need us to create a custom presentation template for you? Template Do you have style guidelines – including a logo,, fonts, colour palette, etc.? Style Will we need to purchase artwork for you or will our banks of free photos suffice? Paid artwork Do you want a dynamic presentation with animations and transitions? Bells & Whistles How complex is your approval process? Approvals Do you need a tight turnaround from the moment you supply all the materials? Timing
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