This document announces a graphic design seminar that will cover fundamentals of effective graphic design. The seminar will cover topics such as understanding your audience, using headlines and subheads, composing ideas, knowing your objectives, and basic typography rules. It will teach skills for assembling text and graphics to catch a reader's eye and elicit the desired response. Attendees will learn how to apply these basic design skills to communicate ideas on paper swiftly, clearly and effectively.

1. GRAPHIC DESIGN
25 MARCH 2023 | 4:00 PM | WEBEX
Fundamentals Of Effective Graphic Design

2. GOOD DESIGN JUST DON’T HAPPEN!
It takes special skills to assemble the
● headlines,
● text and graphics of a printed page
… so they catch a reader's eye and elicit
the response you want.
YOU
NEED
Graphic Design Seminar 2023 |

3. GOOD DESIGN JUST DON’T HAPPEN!
● Once you learn these basic design skills,
you can apply them any time you need
to communicate ideas on paper swiftly,
clearly and effectively.
YOU
NEED
Graphic Design Seminar 2023 |

4. Let’s
start!

5. FEATURES OF THIS TOPIC
Your reader
Know your audience
Your texts
Use heads and
subheads
Your message
Compose your ideas
your arts
Know your objective

6. FEATURES OF THIS TOPIC
Your reader
Know your audience
Your texts
Use heads and
subheads
Your message
Compose your ideas
your arts
Know your objective

7. Your reader
Know your audience
Direct how the human eye will travel over a printed page
— where you should position your most important and least important points

8. Your reader
Know your audience
Direct how the human eye will travel over a printed page
— where you should position your most important and least important points

9. Your reader
Know your audience
"Do I read or do I toss?" What goes through your reader's mind
in those first few seconds and how to influence the outcome

10. Your reader
Know your audience
The role of "image" and "mood"
in communicating your ideas graphically

11. Your reader
Know your audience
The role of "image" and "mood"
in communicating your ideas graphically

12. Your reader
Know your audience
The role of "image" and "mood"
in communicating your ideas graphically

13. Your message
Compose your ideas
Find ways to graphically spotlight ideas, benefits or product features
to make a powerful — and favorable-first impression

14. Your message
Compose your ideas
Find ways to graphically spotlight ideas, benefits or product features
to make a powerful — and favorable-first impression

15. Your message
Compose your ideas
Find ways to graphically spotlight ideas, benefits or product features
to make a powerful — and favorable-first impression

16. Your message
Compose your ideas
Prevent "overdesigning"

17. Your message
Compose your ideas
Discover what makes a piece look "amateurish",
how to spot and fix mistakes that might be creeping into your designs

18. your arts
Know your objective
How to use graphics to get quick action: tips to make readers
pull out their checkbooks or reach for their phones

19. your arts
Know your objective
How to use graphics to get quick action: tips to make readers
pull out their checkbooks or reach for their phones

20. your arts
Know your objective
Long vs. short order forms — when to use a dense "contract" look
and when it's better to be light and airy

21. your arts
Know your objective
Keep in mind that font size and different colors affect readability

22. your arts
Know your objective
Keep in mind that font size and different colors affect readability

23. your arts
Know your objective
Keep in mind that font size and different colors affect readability

24. your arts
Know your objective
Simple graphic devices that speak louder than words
(helpful to know when space is tight)

25. your arts
Know your objective
Simple graphic devices that speak louder than words
(helpful to know when space is tight)

26. your arts
Know your objective
Simple graphic devices that speak louder than words
(helpful to know when space is tight)

27. Your texts
Use heads and
subheads
Choose photos that will fit your design

28. Your texts
Use heads and
subheads
Choose photos that will fit your design

29. Your texts
Use heads and
subheads
Choose photos that will fit your design

30. Your texts
Use heads and
subheads
Silhouetting: how it can add drama and impact to ordinary photos

31. Your texts
Use heads and
subheads
Captions can capture attention faster than most anything
— be sure to use them correctly.

32. Your texts
Use heads and
subheads
Framing photos: understanding the
different effects of borders and backgrounds

33. Know how to make your type

34. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts
You will be mine.
You will be mine.
You will be mine.

35. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts

36. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts

37. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts

38. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts

39. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts

40. Know how to make your type
● Basic typographic rules to follow
(type size, column widths, spacing,
kerning and tracking, etc.)
● Use of drop caps, indents and reverse type
● Some basics on mixing fonts

41. THEORY LESSON
PUTTING IT ALL
TOGETHER

42. c
Things to remember in putting it all together
balance
What balance is, and how to
achieve it from page to page,
spread to spread
Role of the grid
The role of the grid in
planning your layout

43. Things to remember in putting it all together
White space Use of elements
The most effective use of
clip art, tables, charts,
graphs and logos, bullets
and dingbats
Seperating elements
How to separate elements with
borders, rules, screens — without
getting that "boxy" look Using
sidebars and call-outs to
emphasize key points
How to use white space as a
graphic device

44. “ Knowledge isn't free.
You have to pay attention.”
Thank you!