Social media        for b2b            b2b
Is Social Media only for consumer oriented               businesses
Is Social Media only for consumer oriented               businesses               OR B2C’S
NO
You must bewondering...
WHAT DOES IT TAKE TOSUCCEED IN Social Media IN          B2B?
SOCIAL MEDIA IN B2B  IS ENTIRELY A DIFFERENT BALL       GAME
SOCIAL MEDIA IN B2B  IS ENTIRELY A DIFFERENT BALLCOMPARED TO B2C       GAME
SO..
We asked
What is the      toughest    challenge for“    Social Media in        a B2B                ”    environment?
Here are the Top 3   priorities
1   Develop an appropriate content that suits B2B
1   Develop an appropriate content that suits B2B    THE AUDIENCE PROFILE IN B2B IS    DIFFERENT.
IN OTHER WORDS..
KNOW
YOUR
B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.• THEY ARE INFORMATION SEEKERS• THEY WANT TO KNOW THE what...
DEVELOP AN APPROPRIATE1   CONTENT THAT SUITS B2B2   Motivate others to participate in the exercise
2   Motivate other to participate in the exercise    IT IS IMPORTANT TO    MOTIVATE EMPLOYEES TO    PARTICIPATE IN THE    ...
2   Motivate other to participate in the exercise    GET THE SUBJECT MATTER    EXPERTS TO PLAY A KEY ROLE.
I think employee participation       is one of the toughest      challenges - specifically“    getting your subject matter...
DEVELOP AN APPROPRIATE CONTENT THAT1   SUITS B2B2   Motivate other to participate in the exercise3   ALIGN YOUR SOCIAL MED...
SOME EXAMPLES
Over 1.8 million video views
Remember
People are people, whetherthey work for a B2C or a B2Bcompany.
@Simplify360   THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS
Social media for b2 b
Social media for b2 b
Social media for b2 b
Social media for b2 b
Social media for b2 b
Social media for b2 b
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Social media for b2 b

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Social media for b2 b

  1. 1. Social media for b2b b2b
  2. 2. Is Social Media only for consumer oriented businesses
  3. 3. Is Social Media only for consumer oriented businesses OR B2C’S
  4. 4. NO
  5. 5. You must bewondering...
  6. 6. WHAT DOES IT TAKE TOSUCCEED IN Social Media IN B2B?
  7. 7. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALL GAME
  8. 8. SOCIAL MEDIA IN B2B IS ENTIRELY A DIFFERENT BALLCOMPARED TO B2C GAME
  9. 9. SO..
  10. 10. We asked
  11. 11. What is the toughest challenge for“ Social Media in a B2B ” environment?
  12. 12. Here are the Top 3 priorities
  13. 13. 1 Develop an appropriate content that suits B2B
  14. 14. 1 Develop an appropriate content that suits B2B THE AUDIENCE PROFILE IN B2B IS DIFFERENT.
  15. 15. IN OTHER WORDS..
  16. 16. KNOW
  17. 17. YOUR
  18. 18. B2B 101• THE AUDIENCE PROFILE IN A B2B ENVIRONMENT IS DIFFERENT.• THEY ARE INFORMATION SEEKERS• THEY WANT TO KNOW THE what’s AND why’s OF THE VALUE OFFERED
  19. 19. DEVELOP AN APPROPRIATE1 CONTENT THAT SUITS B2B2 Motivate others to participate in the exercise
  20. 20. 2 Motivate other to participate in the exercise IT IS IMPORTANT TO MOTIVATE EMPLOYEES TO PARTICIPATE IN THE EXERCISE.
  21. 21. 2 Motivate other to participate in the exercise GET THE SUBJECT MATTER EXPERTS TO PLAY A KEY ROLE.
  22. 22. I think employee participation is one of the toughest challenges - specifically“ getting your subject matter experts to participate effectively internally and externally. They need to be guided, motivated and participation needs to be ” sustained over the long term. Early wins and recognition may go a long way but it is always going to be a challenge to reach those decision-makers without adequately Yekemi Otaru equipping @Mrstaskmistress your employees to participate successfully.
  23. 23. DEVELOP AN APPROPRIATE CONTENT THAT1 SUITS B2B2 Motivate other to participate in the exercise3 ALIGN YOUR SOCIAL MEDIA GOALS WITH YOUR LONGTERM STRATEGIC GOALS
  24. 24. SOME EXAMPLES
  25. 25. Over 1.8 million video views
  26. 26. Remember
  27. 27. People are people, whetherthey work for a B2C or a B2Bcompany.
  28. 28. @Simplify360 THANKS TO YEKEMI, PETER PUDAITE, GREG COHEN, DAMIAN CORBERT ETC. FOR THEIR INPUTS

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