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Social Media For B2B (Business to Business)


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Learn to leverage Social Media for B2B (Business to Business). Presentation by Jessie Paul (CEO, PaulWriter) at Digital Vidya’s Social Media for Business Bootcamp in Bangalore.

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Social Media For B2B (Business to Business)

  1. 1. Social Media for B2B Jessie Paul CEO, Paul Writer 10 December, 2010Friday 10 December 2010
  2. 2. Being Social = Marketing? ✤ Reach ✤ Influence ✤ Advocacy ✤ Trust Photo Courtesy Edward Musiak, FlickrFriday 10 December 2010
  3. 3. And then there were 3 Paid Earned Media Media Owned MediaFriday 10 December 2010
  4. 4. Financial Capital => Social CapitalFriday 10 December 2010
  5. 5. Building Social CapitalSource: 10 December 2010
  6. 6. Building Social CapitalSource: 10 December 2010
  7. 7. Slideshare Scribd Source: & 97FloorFriday 10 December 2010
  8. 8. CRISP model for social mediaFriday 10 December 2010
  9. 9. CRISP model for social media 1. Coherent 2. Relevant Unified communication Context- and media- platform sensitive communication 3. Interactive 4. Simple 5. Pervasive Brief encapsulation of Allows target audience to Present in all relevant message interact with the company mediaFriday 10 December 2010
  10. 10. About Us ✤ Paul Writer is an advisory firm that helps define your marketing, Paul Writer is founded by Jessie Paul, branding and communications strategy. considered an expert in brand ✤ We provide frameworks, processes, expert support, and creative internationalization and frugal insights to enable you to translate who you are into a cohesive marketing. In 2009, Jessie published No marketing plan. Money Marketing, Tata McGraw-Hill’s fastest selling professional book on ✤ Paul Writer brings expertise on marketing innovations across the marketing. spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner. As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at ✤ Services offered are Infosys, she has been recognized for her ✤ Marketing Strategy Design contribution towards putting the Indian ✤ Validation & Advisory Services IT industry on the global map. With over 15 years in services marketing, ✤ Our clients include: including a stint with Ogilvy & Mather, ✤ Ramco Systems Jessie has been named one of the most ✤ Aujas Networks influential business women in India. She ✤ Allied Digital Services Ltd. runs a popular blog on marketing and was India’s first CMO on Twitter. ✤ NIIT Technologies ✤ IDS Softwares ✤ SYSTIMEFriday 10 December 2010
  11. 11. Writer: n A person entrusted with managing a tea or coffee estate including the marketing and operational management. A trusted advisor of the estate owner. Origin: Colonial English. Paul Writer: n A trusted advisor to brand owners. West African symbol or adinkra for “help me and let me help you” Thank You Skype: jessie_paul 312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India The frameworks and concepts in this discussion are elaborated in No Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009. Please visit for more information All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission Photo Courtesy Powru, FlickrFriday 10 December 2010