Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs

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Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs. Recognized as top program of the conference. Association of College and University Housing Officers–International Living Learning Programs Conference, Charlotte, NC, October 2010.

Designing Outside 8.5x11: Developing Effective Publications and Advertising for LLPs

  1. Designing Outside of8 x11 1 2 Developing Effective Publications and Advertising for LLPs
  2. concept design
  3. Focus Simplicityconcept Signal to Noise Stickiness
  4. Finding Images Using Images Text design Presentations Programs
  5. concept
  6. Focusconcept
  7. Colors & Emotions Ideas & Images Core Concept
  8. Simplicityconcept
  9. Si gn al RA to TI No is O e
  10. “If you put yourself in a positionwhere you have to stretchoutside your comfort zone,then you are forced to expandyour consciousness”
  11. “If you put yourself in a positionwhere you have to stretchoutside your comfort zone,then you are forced to expandyour consciousness”
  12. “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”
  13. “If you put yourself in a positionwhere you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
  14. “If you put yourself in a positionwhere you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
  15. NRHH Chapter Membership 2007 2008 2009 2010 30.0• The number of NRHH members has increased 22.5 steadily over the past four years 15.0• 2010 was our best year 7.5 0 NRHH Members
  16. NRHH Membership Increases 30 26 18 12 2007 2008 2009 2010
  17. Percentage of chart which looks like Pac-Man Looks like Pac-Man Does not look like Pac-Man
  18. Make it stickconcept
  19. simplicity
  20. unexpectedness
  21. concreteness
  22. credibility
  23. Emotions
  24. stories
  25. Focus Simplicityconcept Signal to Noise Stickiness
  26. Finding Images Using Images Text design Presentations Programs
  27. design
  28. Finding Imagesdesign
  29. Start with the image
  30. print @300dpi1024x768 @ 76dpi
  31. Consistency
  32. search.creativecommons.org
  33. Using Imagesdesign
  34. VECTOR RASTER
  35. VECTOR RASTER
  36. STRETCHyour images
  37. S T R E T C Hyour images
  38. Don’tcontortyour images
  39. Don’t use images with watermarks
  40. Usewhite space
  41. Textdesign
  42. T understanding fonts
  43. SerifSans Serif Artistic
  44. Serif
  45. Serif fonts are great for when you’re presentinglarge blocks of text. They are easier to read andmore forgiving to the eye.
  46. Sans Serif
  47. Sans Serif for Headlines
  48. Artistic
  49. s tic fon tsA rti are great toconvey a feeling.
  50. DONT BEAFRAID TOBREAK UPYOUR TEXT
  51. This is a Standard Headline
  52. This is not aStandard Headline
  53. d de ad s i xt imi n ag e ste r y o u
  54. ge s im a o u r i de y in s t ex ta dd
  55. Presentationsdesign
  56. slidument
  57. bullet points
  58. story
  59. Programsdesign
  60. concept design
  61. Focus Simplicityconcept Signal to Noise Stickiness
  62. Finding Images Using Images Text design Presentations Programs

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