Communication design


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Introduction to Communication Design - an informative and enjoyable presentation by our graphic designer Wissem Beji.

Published in: Design, Business

Communication design

  1. 1. CommunicationDesignBy W.BejiCommunicationDesignKnowledge day 6/1 2013
  2. 2. What isCommunicationDesign?
  3. 3. DesignInformation-developmentCommunicate to people via Media
  4. 4. DesignART OR SCIENCE?
  5. 5. This is Graphic DesignThe term graphic design can refer to a number of artistic andprofessional disciplines which focus on visual communication andpresentation.Various methods are used to create and combine symbols, imagesand/or words to create a visual representation of ideas and messages
  6. 6. All the pictures below are examples of Graphic Design
  7. 7. What does a Graphic Designer do?Start with asking yourself the following fundamental questions:• What is the objective of the communication• What needs to be said first and then next and then after that? (levelsof hierarchy)• How do you want the eye to flow through the page?• What is the tone of voice?• Who are you speaking to?
  8. 8. Objectives of the communicationWhat is the information that needs to be passed on?When the audience reads your book/webpage/ad what’s he supposed to get out ofit?
  9. 9. What needs to be said first and then next and then afterthat? (hierarchy)Once you have figured out what the objective of your communication is you’ll wantto think about what needs to be said first and foremost and what it should befollowed by.
  10. 10. How do you want the user’s eye to move around thepage?Once you have figured out what the objective of your communication is you’ll wantto think about what needs to be said first and foremost and what it should befollowed by.
  11. 11. Who are you speaking to?You have to be very sure about this as different people need to be spoken todifferently, just the way it is in real life.
  12. 12. What is the tone of voice?Only once you have got the above figured out can you think about the moreexternal elements of your piece of work.
  13. 13. The solutions to thesequestions are tackledusing the graphicdesigner’s tool kit.
  14. 14. Broadly speaking, the following tools are available to him to solve theaforementioned issues:PointLineFormPatternTextureSpaceSizeTypographyColorImage
  15. 15. PointA point is thefundamentalparticle ofgraphic design.
  16. 16. LineLine is any markconnecting twopoints.
  17. 17. The shapeAnything thathas a width anda height is ashape.
  18. 18. PatternOur tendency tomake meaningan order will finda pattern inthings.
  19. 19. TextureTexture is the lookor feel of a surface.You can addrichness anddimension to yourlayouts withtexture. Visualtexture creates anillusion of textureon a printedpublication or webpage.• Texture cancreate mood andpersonality• Provoke emotion
  20. 20. SpaceSpace is the distance orarea between or aroundthings.Space separates orunifies, highlights, andgives the eye a visualrest.
  21. 21. SizeSize is how large orsmall something is.Size is very important inmaking a layout functional,attractive, and organized.It shows what is mostimportant, attractsattention, and helps to fitthe layout together.
  22. 22. TypographyTypography is oneof the mostimportant tools fora graphic designer.Typography cantake you back to adifferent time, set amood, set a toneof voice, organizepages, createunity betweenobjects etc.
  23. 23. ColorColor in layoutscan convey moods,create images,attract attention,and identifyobjects.When selectingcolors for apublication or aweb page, thinkabout what youwant the color todo and what isappropriate foryour purpose.
  24. 24. ImageImage is anessential part ofgraphic design.Images can be ofbasically threekinds;Photographs,Illustration andpaintings.Images can beinterpreted in manyways and culturaldifferences shouldbe kept in mindwhen ‘reading’ animage.
  25. 25. The techniques:How to use these tools totransmit messages?
  26. 26. Some say advertising techniques are used by mad mento manipulate innocent consumers
  27. 27. TIPP!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  28. 28. Actually, advertising techniques are simply creativecommunication toolsAttract attention Engage mindsTrigger emotionsChange what people think
  29. 29. For marketers, creative techniques can convert prospectsinto buyers.
  30. 30. Ok we get it, show usthese techniques
  31. 31. OH MY GOD!!!
  32. 32. OH MY GOD!!!
  33. 33. Oh no they didn‘t!!
  34. 34. Oh no they didn‘t!!
  35. 35. AWW SO CUTE!!
  36. 36. AWW SO CUTE!!
  37. 37. I feel so engaged thank you Ad
  38. 38. Bom chicka wah wah
  39. 39. Do you feel smarter now?You are welcome!
  40. 40. Questions?