Explore global ad gems, enrich with case studies, tap into tech trends, and unveil our latest masterpieces.

1. the canvas of
creative mastery
april edition

2. ad horizon
advertisements beyond borders

3. DHL has unveiled a new campaign highlighting its innovative
delivery methods designed to reach the globe’s most isolated
locations. This initiative showcases a remarkable fleet,
demonstrating DHL’s dedication to overcoming geographical
challenges to serve nearly half of the world’s population living
in remote areas.
In a departure from typical industry focuses on speed and
efficiency, DHL, in partnership with Horizon FCB, emphasizes
the lengths it goes to ensure delivery anywhere, regardless of
location. The campaign cleverly uses real ID trackers from
actual deliveries as narratives, illustrating the journeys of
packages to some of the most secluded places on Earth.
This approach not only highlights DHL’s commitment to
reaching every corner of the planet but also celebrates the
authenticity and resilience in its operational strategy. The
campaign’s simplicity and real-world connection underscore a
clear message: DHL delivers, without exception.
DHL
Unique Delivery Fleet Campaign

4. Heinz’s latest campaign humorously quantifies the patience of
ketchup lovers, revealing just how much time we spend
waiting for their signature ketchup to make its way out of the
bottle. The brand’s study found that it takes 5.7 seconds for
ketchup to emerge, and when considering the average
consumer uses it three times a week, the minutes accumulate
into hours, even days, over a lifetime.
This playful insight is at the heart of their new “Heinz Hourz”
campaign, which celebrates the dedication of consumers who
willingly wait for their ketchup. Emphasizing that in today’s
fast-paced world, waiting for something you love is a true act
of devotion, Heinz taps into a relatable aspect of everyday life.
The campaign, blending humor with a relatable everyday
scenario, underscores how significant moments—like waiting
for ketchup—are in measuring our enjoyment and affection for
the simple pleasures in life.
Heinz
“Heinz Hourz” Fun Campaign

5. PUMA has reignited its global presence with the launch of its
first worldwide brand campaign in a decade, “Forever Faster –
See The Game Like We Do.” This campaign reintroduces
PUMA’s commitment to speed, not merely as a physical
attribute but as a metaphor for progress, ambition, and
excellence in diverse life aspects. This narrative, deeply rooted
in PUMA’s heritage, aims to connect with consumers on an
emotional level, emphasizing their ongoing pursuit of faster,
further, and better.
Marking its biggest marketing push ever, PUMA’s new
campaign unifies its message across all performance
categories including Football, Running, Basketball, and
Handball, for the entire year. Anticipating major sports events,
PUMA will also roll out dedicated brand videos and creative
content for upcoming tournaments like the CONMEBOL Copa
America, UEFA Euro 2024, and the 2024 Summer Olympics,
aiming to enhance viewer engagement and brand affinity
during these high-profile events.
Puma
"Forever. Faster" Campaign
https://www.youtube.com/watch?v=LRJP140fv3E&t=69s

6. L’Oréal Paris latest campaign promotes the empowering view
of setbacks by highlighting the resilience of women. The
initiative encourages women to share their LinkedIn resumes
that include not just their achievements but also the
challenges and setbacks they’ve faced, illustrating these as
vital stepping stones to success. Featuring celebrity
ambassadors like Eva Longoria, Andie MacDowell, and Helen
Mirren, the campaign leverages their stories of overcoming
obstacles, bringing authenticity and depth to the resumes and
inspiring women globally to acknowledge their full
professional journey.
These prominent figures not only share their professional
milestones but also openly discuss their difficulties, redefining
failure as a crucial component of growth. This approach seeks
to reshape how setbacks are perceived, emphasizing that they
often lead to significant personal and professional
development.
L’Oréal
‘Worth It Resume’ Initiative
https://www.youtube.com/watch?v=tqY2PkqN-HI&t=49s

7. next wave
scouting tech & trends...

8. The UAE's first AI influencer has launched, representing a
significant advancement in digital marketing. Named
Mayaseen.R, this AI influencer is set to lead a new era in
influencer marketing by harnessing advanced artificial
intelligence to improve content creation and audience
engagement. Active across various social media platforms,
Mayaseen.R's presence will showcase the evolving capabilities
of AI in crafting engaging narratives.
The introduction of Mayaseen.R is more than just a
technological breakthrough; it symbolizes a strong
commitment to innovation and a drive to redefine the digital
landscape. "This launch isn't just about unveiling a product—
it's about establishing a new standard in digital engagement
and creativity, enabling brands to forge deeper connections
with their audiences," stated the announcement. This initiative
aims to transform how brands communicate with consumers
through digital channels, emphasizing genuine, captivating
storytelling.
UAE AI Influencer
New Era In Influencer Marketing

9. Cartier has introduced a virtual try-on for its iconic Trinity ring
on Snapchat, celebrating 100 years since the creation of this
classic piece. The Trinity de Cartier ring, known for its unique
blend of three types of gold symbolizing friendship, love, and
fidelity, as well as the temporal elements of past, present, and
future, now features in an augmented reality experience. This
innovation allows users to see how the ring looks on their
hand through a special Cartier Trinity Lens.
Developed in collaboration with Snapchat, the experience
uses advanced Ray Tracing technology to create realistic
reflections and Hand Tracking to adjust the ring's fit as the
user moves their hand. This personalization is enhanced by
machine learning that predicts the hand’s 3D shape, offering a
tailor-made virtual fitting. Snapchat, building on its previous
AR ventures like the Tank Française watch experience, plans to
extend these AR tools to creators and developers via Lens
Studio, anticipating significant growth in the AR market,
projected to reach $88.4 billion by 2026.
Cartier
Snapchat Virtual Try-On Experience

10. Christian Dior Couture has redefined luxury in virtual try-ons
through its "Rose des Vents" campaign, a collaboration with
Perfect Corp. and Teads. This initiative allowed consumers in
the United States, South Korea, Hong Kong, and Japan to
virtually try high-end earrings via their smartphones,
enhancing the digital shopping experience.
The campaign achieved notable outcomes, including a 43%
increase in advertising recall and a 62% rise in brand linkage. It
also boosted consumer perception significantly, with a 17%
increase in recognizing Dior as a premium brand, according to
a Kantar Profiles study. Additionally, the effort improved
engagement and purchase intent among users.
By addressing common augmented reality challenges, such as
color accuracy and movement tracking, Christian Dior
showcased that virtual experiences could maintain the luxury
essence of the brand, effectively boosting brand awareness
and engagement during the campaign.
Christian Dior Couture
"Rose Des Vents" Virtual Campaign

11. Diriyah Season, renowned for its rich cultural heritage and
vibrant entertainment options, has launched a pioneering
campaign that turned Saudi TikTok users into stars of Riyadh's
billboards. This initiative captured and broadcasted the
experiences of notable creators at the event across major
outdoor screens, engaging the public and encouraging them
to share their own stories of the season.
The campaign has significantly boosted engagement,
displaying diverse visitor experiences on large OOH screens
throughout strategic locations in Riyadh. The campaign
leverages modern technology to both honor tradition and
spotlight contemporary celebrations, symbolizing a successful
blend of creativity, media prowess, and cultural promotion.
Diriyah Season is set to enrich Saudi Arabia's cultural
landscape further, offering a slate of activities that span arts,
culture, and outdoor adventures, designed to illuminate nearly
six centuries of history in an engaging manner.
Diriyah Season KSA
Tiktok Billboard Campaign

12. wisdom wellspring
lessons from the field...

13. In response to economic shifts, UAE consumers are
increasingly prioritizing essentials over luxuries, according to
Toluna's Global Consumer Barometer Wave 24 report. The
data shows a notable budget shift with 56% of consumers
spending more on groceries and 49% on personal care, while
reducing expenditures on luxury goods and dining out. This
reallocation stems from heightened cost-of-living concerns,
leading to a focus on savings and cash payments.
Despite cutbacks in non-essential spending, UAE consumers
remain optimistic about their financial futures compared to
global averages, with 60% expecting financial improvements
within the next three months. This optimism underscores a
unique market dynamic in the UAE, highlighting the need for
brands to adapt to these evolving consumer behaviors and
expectations.
UAE Consumers
Ditch Luxury Brands For Groceries

14. Google's Anastasia Kim introduces cutting-edge advertising
tactics for gaming, focusing on integrating ads with game
content to enhance player engagement. Google's approach
uses the game’s creative elements to draw players in naturally,
minimizing disruptive advertising.
Utilizing behavioral insights, Google tailors ads to gamer
preferences and motivations, optimizing engagement through
Google's App Campaigns. These campaigns leverage
machine-learning to identify users likely to engage, analyzing
interactions across platforms like Search and YouTube.
Generative AI is transforming ad creation, enabling rapid
production of customized content that reflects players'
interests and gaming styles, empowering smaller studios to
deliver compelling ads efficiently. This streamlined strategy
enhances creativity and targets audiences more effectively.
Google
Think Games

15. zia zeniths
peaks of our creations...

16. Our collaboration with Al Tayer Motors to provide
comprehensive coverage of the Dubai World Cup 2024, a
standout event in the global equestrian calendar. We delivered
an array of engaging content, including dynamic photos and
videos for Al Tayer Motors and Land Rover UAE’s social media
channels.
Our responsibilities encompassed capturing the excitement of
the races, managing social media to maintain audience
engagement, and producing both a teaser video to build
anticipation and a post-event highlights reel to encapsulate
the memorable moments.
The campaign achieved significant reach, garnering 1.7 million
impressions, 1.4 million views, and 75,000 engagements,
demonstrating the impact and appeal of the event coverage.
Al Tater Motors
Dubai World Cup
https://www.youtube.com/watch?v=PLLk6s1Dxss

17. Join us for a look back at the Majlis 2024 in Dubai, where we
proudly supported Range Rover in unveiling their 2024 Range
Rover Sport and Range Rover Sport SV models. This premier
event was crafted to embody luxury and elegance, immersing
attendees in a world where high-end automotive design
meets opulent ambiance.
Our team’s efforts led to a successful showcase with
impressive outreach, achieving 5 million impressions, 3 million
views, and 125,000 engagements. This demonstrates the
strong interest and interaction from our audience and
underlines our commitment to delivering excellence while
supporting our clients in creating memorable experiences.
Range Rover
Majlis 2024 Dubai
https://www.youtube.com/watch?v=V7412glajf8

18. Our partnership with Land Rover is to deliver standout
coverage of the 2024 Dubai World Cup, a major event on the
global equestrian calendar.
We provided a full suite of services, from capturing the
excitement of the race to managing social media interactions
and creating engaging videos to enhance fan experience both
before and after the event.
The content we produced for Land Rover UAE’s social
platforms achieved impressive metrics, with 2.7 million
impressions, 2 million views, and 126,000 engagements,
demonstrating significant audience interest and interaction.
Land Rover
Dubai World Cup
https://www.youtube.com/watch?v=enren8Z2Xcs

19. Get ready for a recap of the adrenaline-pumping 11th Edition
of the Nad Al Sheba (NAS) Sports Tournament, the UAE’s
premier sporting event. Representing Al Tayer Motors, a major
sponsor, our team was on the ground during the Holy Month
of Ramadan to capture every thrilling moment across a variety
of sports competitions.
Our skilled crew managed everything from filming to editing
and handling social media posts for our client, ensuring that
every aspect of the event coverage was executed flawlessly.
The event’s coverage was a success, generating 1.9 million
impressions, 1.6 million views, and 43,000 engagements,
showcasing our team’s ability to engage and captivate
audiences effectively.
Al Tayer Motors
NAS Sports 2024 Event
https://www.youtube.com/watch?v=sneESZX1e9s

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