A persons focus should be on their content, not on the UI. Help people work without interference. Reduce the number of choices presented at any given time. Increase efficiency. Embrace consistency, but not homogeneity. Give features a permanent home. Prefer consistent-location UI over "smart" UI. Straightforward is better than clever. ̶ Jensen Harris Group Program Manager Microsoft Office User Experience team
A COMMUNICATION ISSUEPicture courtesy of Badgees.cz
DESIGN TENETSInitiate change of mindsetInspire ideasHelp communicate design decisionsDescribe the experienceHelp people decide when in doubtDirect improvement effortsNeutralize zombie personas
Rules, guidelines, tenets. What‘s the difference?
rule 1. A regulation, law, guideline. 2. A ruler; device for measuring, a straightedge, a measure. 3. Something to keep order. 4. A straight line (continuous mark, as made by a pen or the like), especially one lying across a paper as a guide for writing.
guideline 1. A non-specific rule or principle that provides direction to action or behaviour. 2. A plan or explanation to guide one in setting standards or determining a course of action. 3. A light line, used in lettering, to help align the text.
tenet An opinion, belief, or principle held to be true by someone or especially an organization. Obálku ilustroval Paul Kidby