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30 Link Building Tips: Small Changes, Big Improvements #digitalolympus

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Presentation on link building at #digitalolympus

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30 Link Building Tips: Small Changes, Big Improvements #digitalolympus

  1. 1. 21 Improvements.. 30LINK BUILDINGTIPS SMALL CHANGES BIG IMPROVEMENTS
  2. 2. VENCHITOTAMPON CEO / CO-FOUNDER, SHARPROCKET
  3. 3. REFERENCE: http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882 www.sharprocket.com.ph @venchito14 RANKBRAIN CONTENT LINKS
  4. 4. PROSPECTING
  5. 5. www.sharprocket.com.ph @venchito14 RIGHT KEYWORDS PROPER SEARCH OPERATORS TARGETED LINK PROSPECTS + =
  6. 6. www.sharprocket.com.ph @venchito14 BE CREATIVE WITH KEYWORDS #1
  7. 7. www.sharprocket.com.ph @venchito14 WH AND H QUESTIONS INDUSTRY MISTAKES
  8. 8. www.sharprocket.com.ph @venchito14 CMS-BASED SEARCH QUERIES #2
  9. 9. www.sharprocket.com.ph @venchito14 Keyword AND “powered by blogger” OR “powered by wordpress” - wordpress.com -blogspot.com
  10. 10. www.sharprocket.com.ph @venchito14 LISTPEDIA #3
  11. 11. www.sharprocket.com.ph @venchito14 FIND NICHE-SPECIFICTWITTER LISTS
  12. 12. www.sharprocket.com.ph @venchito14 LOOK FOR BLOGSTHATYOU CAN PITCH FOR CONTENT DISTRIBUTION
  13. 13. www.sharprocket.com.ph @venchito14 ANCHOR-BASED SEARCH #4
  14. 14. www.sharprocket.com.ph @venchito14 USE AHREFSTO FIND ANCHORTEXTS USED BY LINKERSTO LINKTO A PAGE
  15. 15. www.sharprocket.com.ph @venchito14 CITATION LABSTOOL OR MANUAL SEARCH
  16. 16. www.sharprocket.com.ph @venchito14 HTTP CHECKER #5
  17. 17. www.sharprocket.com.ph @venchito14 IDENTIFY HTTP CODES OF EXTERNAL LINKS ON A RESOURCE PAGE LINK: https://docs.google.com/spreadsheets/d/1m4KgWMtZtNerLkKyWSDPa4J5nhjodrN1wJQ9-GS9bKU/
  18. 18. www.sharprocket.com.ph @venchito14 STYLIST #6
  19. 19. www.sharprocket.com.ph @venchito14 GIVESYOU AN IDEA IF A PAGE/SITE HAS BEEN CLICKED (COLORTRICK)
  20. 20. www.sharprocket.com.ph @venchito14 OBSERVATION MATTERS #7
  21. 21. www.sharprocket.com.ph @venchito14 OBSERVE SIMILAR KEYWORDS IN URLSTO PROSPECT MORE LINK OPPS
  22. 22. www.sharprocket.com.ph @venchito14 ADD COUNTRY DOMAIN EXTENSIONS TO SEARCH PHRASES (LOCAL LINK BUILDING REFERENCE: http://www.webopedia.com/quick_ref/topleveldomains/countrycodeA-E.asp
  23. 23. www.sharprocket.com.ph @venchito14 DOCUMENT EVERYTHING #8
  24. 24. www.sharprocket.com.ph @venchito14 TEAM RESEARCH REPORTS
  25. 25. www.sharprocket.com.ph @venchito14 ORGANIZESYOUR “USED” LINK PROSPECTHING PHRASES
  26. 26. www.sharprocket.com.ph @venchito14 GIVESYOUVALUABLE INSIGHTS IN LINK PROSPECTING
  27. 27. www.sharprocket.com.ph @venchito14 AVOIDS MULTIPLE USAGE OF 1 LINK PROSPECTING PHRASE BY 2 OR 3 LINK BUILDERS
  28. 28. www.sharprocket.com.ph @venchito14 COMMENT-BASED SEARCH #9
  29. 29. www.sharprocket.com.ph @venchito14 {online shopping tips} my tips "commentluv"
  30. 30. www.sharprocket.com.ph @venchito14 {online business} my tips "leave a reply" {online shopping tips} my tips "commentluv"
  31. 31. CONTENT
  32. 32. www.sharprocket.com.ph @venchito14 LINKBAIT PROCESS #10
  33. 33. www.sharprocket.com.ph @venchito14 CREATETOP NICHE EXPERTSTO FOLLOW CONTENT (FOR RELATIONSHIP BUILDING)
  34. 34. www.sharprocket.com.ph @venchito14 ASK FOR EXPERT ADVICE – CROWDSOURCED CONTENT
  35. 35. www.sharprocket.com.ph @venchito14 CREATE INFOGRAPHIC FROM CROWDSOURCED CONTENT
  36. 36. www.sharprocket.com.ph @venchito14 GUEST POSTTRICK #11
  37. 37. www.sharprocket.com.ph @venchito14 ADD INTERNAL LINKSTO GUEST POSTSTO INCREASE PUBLISH RATES
  38. 38. www.sharprocket.com.ph @venchito14 TARGET LINKABLE AUDIENCES #12
  39. 39. www.sharprocket.com.ph @venchito14 CREATE CONTENTTARGETEDTO LINKABLE AUDIENCES (BLB)
  40. 40. www.sharprocket.com.ph @venchito14 EXAMPLE: SUN SAFETY GUIDE FOR PARENTS
  41. 41. www.sharprocket.com.ph @venchito14 LINKABLE AUDIENCE TESTING #13
  42. 42. www.sharprocket.com.ph @venchito14 USE INURL:LINKS.HTML + FOR NICHE PEOPLETO FIND ANDVERIFY LINKABLETOPICS
  43. 43. www.sharprocket.com.ph @venchito14 SHARE BUTTONS IN CONTENT #14
  44. 44. www.sharprocket.com.ph @venchito14 ADD SHARE BUTTONSTOTWITTER-LIKE MESSAGES
  45. 45. www.sharprocket.com.ph @venchito14 INCREASESYOUR CHANCES OF GETTINGYOUR POST SHARED BY CONTRIBUTORS
  46. 46. www.sharprocket.com.ph @venchito14 “TWITTER-LIKE MESSAGE” + “TWITTER HANDLE” + “MORE X” + “URL”
  47. 47. www.sharprocket.com.ph @venchito14 HABITS CONTENT #15
  48. 48. www.sharprocket.com.ph @venchito14 “THE # HABITS OF ______ PEOPLE”
  49. 49. www.sharprocket.com.ph @venchito14 18 HABITS OF HIGHLY EFFECTIVE LINK BUILDERS LINK: http://sharprocket.com.ph/link-builders/
  50. 50. www.sharprocket.com.ph @venchito14 CONTENTTEMPLATES #16
  51. 51. www.sharprocket.com.ph @venchito14 USE BUZZSUMO TO FINDTEMPLATES OF MOST SHARED CONTENT INYOUR NICHE
  52. 52. www.sharprocket.com.ph @venchito14 ADVANCED ROUND-UP POST #17
  53. 53. www.sharprocket.com.ph @venchito14 ASK 3TO 5 INFLUENCERSTO ANSWER ONE QUESTION
  54. 54. www.sharprocket.com.ph @venchito14 INCLUDETHEM INYOUR “WHAT” SECTION
  55. 55. www.sharprocket.com.ph @venchito14 GUESTOGRAPHICS #18
  56. 56. www.sharprocket.com.ph @venchito14 INCREASE LINK ACQUISITION RATES BY WRITING A MINI GUEST POST Hi [ Name ], Here’s a link to the [ topic ] infographic: URL. Let me know if you’re happy to post it on your blog. I’d be willing to customize a “mini guest post” for you. Regards, Venchito
  57. 57. www.sharprocket.com.ph @venchito14 TONS OF DA80+ AND DA40+ LINKS
  58. 58. www.sharprocket.com.ph @venchito14 TONS OF DA80+ AND DA40+ LINKS
  59. 59. www.sharprocket.com.ph @venchito14 INTERVIEWS #19
  60. 60. www.sharprocket.com.ph @venchito14 USE INTERVIEWS AS GUEST ENTRIES
  61. 61. www.sharprocket.com.ph @venchito14 STRONG LINK-BAITTO ATTRACT 2ND-TIER LINKS
  62. 62. www.sharprocket.com.ph @venchito14 TRACK EXISTING INTERVIEWS OF NICHE INFLUENCERS
  63. 63. OUTREACH
  64. 64. www.sharprocket.com.ph @venchito14 GET FEEDBACK #20
  65. 65. www.sharprocket.com.ph @venchito14 UPDATE CONTENT WITH NEW SECTIONSTHATWILL FIT ANOTHER AUDIENCE
  66. 66. www.sharprocket.com.ph @venchito14 BLB OUTREACH TRICK #21
  67. 67. www.sharprocket.com.ph @venchito14 INCLUDE “CORRECTION/UPDATE INSTRUCTION”TOYOUR INITIAL PITCH
  68. 68. www.sharprocket.com.ph @venchito14 BROKEN LINK REPLACEMENTS #22
  69. 69. www.sharprocket.com.ph @venchito14 GIVE REPLACEMENTSTO BROKEN LINKS, NOT JUST PROVIDETHEM
  70. 70. www.sharprocket.com.ph @venchito14 EMAIL HUNTER #23
  71. 71. www.sharprocket.com.ph @venchito14 HELPSYOU QUICKLY FIND EMAIL ADDRESSES
  72. 72. www.sharprocket.com.ph @venchito14 CLEARBIT #24
  73. 73. www.sharprocket.com.ph @venchito14 HELPSYOU QUICKLY FIND EMAIL ADDRESSES FROM PEOPLE IN AN ORGANIZATION
  74. 74. www.sharprocket.com.ph @venchito14 VALIDATE EMAILS #25
  75. 75. www.sharprocket.com.ph @venchito14 USE MY-ADD RTOVALIDATE EMAIL ADDRESSES
  76. 76. www.sharprocket.com.ph @venchito14 HELPSYOU AVOID FAILED MESSAGES
  77. 77. www.sharprocket.com.ph @venchito14 TRACK EMAIL OPENS #26
  78. 78. www.sharprocket.com.ph @venchito14 USE MAILTRACK.IOTOTRACK SENT AND OPENED EMAILS
  79. 79. www.sharprocket.com.ph @venchito14 CHOOSETHE BEST CONTACT INFO #27
  80. 80. www.sharprocket.com.ph @venchito14 Visible email Personal email (e.g. venchito@digitalphilippines.net) Contact page of the sole author (FOR BLOGS ONLY) Department / Position-based admin@domain.com editor@domain.com info@domain.com HIERARCHY OF EMAIL FORMATS
  81. 81. www.sharprocket.com.ph @venchito14 sales@domain.com support@domain.com service@domain.com hello@domaincom office@domain.com AVOID GETTINGTHESE EMAILS
  82. 82. www.sharprocket.com.ph @venchito14 sales@domain.com support@domain.com service@domain.com hello@domaincom office@domain.com JUST GETTHE CONTACT PAGE
  83. 83. www.sharprocket.com.ph @venchito14 CONSTRUCT SIMPLE EMAIL #28
  84. 84. www.sharprocket.com.ph @venchito14 BASIC EMAIL CONSTRUCTION SUBJECT: ASSET for WEBSITENAME Hey NAME, Thought you’d might like this ASSET for WEBSITENAME BECAUSE REASON.
  85. 85. www.sharprocket.com.ph @venchito14 SCHEDULE EMAILS #29
  86. 86. www.sharprocket.com.ph @venchito14 BEST SCHEDULINGTIME is either: 11:48PM (GMT+8) 12:48PM (GMT+8)
  87. 87. www.sharprocket.com.ph @venchito14 FOLLOW UP PROSPECTS #30
  88. 88. www.sharprocket.com.ph @venchito14 GIVETHREE OPTIONS IN FOLOW-UP EMAILS
  89. 89. www.sharprocket.com.ph @venchito14 CONTINUETHE CONVERSATION
  90. 90. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET
  91. 91. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET AGENCY PARTNERSHIP ( SEO / ADVERTISING / INBOUND MARKETING )
  92. 92. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET AGENCY PARTNERSHIP ( SEO / ADVERTISING / INBOUND MARKETING ) CUSTOM LINK BUILDING ( STARTUPS / SMBS / NICHE SITES )
  93. 93. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET AGENCY PARTNERSHIP ( SEO / ADVERTISING / INBOUND MARKETING ) CUSTOM LINK BUILDING ( STARTUPS / SMBS / NICHE SITES ) ENTERPRISE LINK BUILDING ( FORTUNE 100TO 1000 )
  94. 94. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET 10% OFFTHEIR FIRST MONTH
  95. 95. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET 10% OFFTHEIR FIRST MONTH 10 AVAILABLE SLOTS
  96. 96. www.sharprocket.com.ph @venchito14 LINK BUILDING SERVICES FROM SHARPROCKET 10% OFFTHEIR FIRST MONTH 10 AVAILABLE SLOTS LEARN MORE: http://sharprocket.com.ph/
  97. 97. 21 Improvements.. THANKYOU! VENCHITO TAMPON Marketing Director, SharpRocket http://sharprocket.com.ph/ venchito@sharprocket.com.ph @venchito14

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