This document discusses engaging students online through social media. It provides tips for higher education professionals on how to effectively engage students online, including role modeling appropriate online behavior, developing relationships and community, and reading student discourse. Statistics on social media platform usage are presented to understand how students use different platforms. Best practices are outlined such as determining the audience, developing a social media team, creating a content matrix, and getting other campus departments involved.
3. Research
Impact of social and digital
technology on college student’s
concepts of self.
Presentations
- Be. Act. Do. Digital Leadership.
- Digital Social Justice
- What Every Digital #SApro
Should Do
- Engaging With Students
Online and With Social Media
@paulgordonbrown
20. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
23
3437
53
87
Social Media Platform Adoption (2014)
18-29 year olds
Source: Pew Research Center Social Media Update 2104
21. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo
65+ yo
Source: Pew Research Center Social Media Update 2104
22. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income comparison
Less than 30k/yr
More than 75k/yr30k-
30k-
75k+
75k+
75k+
Source: Pew Research Center Social Media Update 2104
23. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White Hispanic
Black
Black
Black
Black
White
White
Source: Pew Research Center Social Media Update 2104
24. 0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Women
Women
Women
Men
Women
Men
Source: Pew Research Center Social Media Update 2104
28. Outcomes
1. Develop relationships with your students
2. Develop community
3. Model appropriate online behavior
4. Customer service
5. Marketing and information sharing
6. Reading student culture/discourse
31. Outcomes1. Point out hurtful comments and
problematic behavior.
2. Describe the negative effects of hurtful
comments on target groups.
3. Modify their own behavior.
4. Create a more welcoming campus
climate.
5. Encourage student action.
41. integrated
marketing team
managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor in Chief
Jessica Laudati
Design Team Manager
Emily Cohn
Video Team Manager
Laura Lawton
Social Media Manager
5 5 7
5 6 2
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
53. Outcomes
1. Develop pride in the institution
2. Engage alumni and create cross-
generational connections
3. Enhance sense of globalism, promote
study abroad
@paulgordonbrown
54. What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
63. What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
Goal
Identity
Formality
Tone
67. Topic Examples %
Leadership
Articles
Found on the Web; Added to our blog from
student class assignments
40%
Highlights
Profiles of staff, student leaders, and highlights
of student organizations
30%
Pride Photos Photos of our mascot, photos from events 10%
Deadlines
Informational: org fair sign-ups, last day of
classes, last day to drop classes
20%
Modified from Gross, 2014
88. Educate for
Digital Reputation
•Invite speakers
•Offer professional
headshot services
•Encourage digital
portfolio creation
•Infuse concepts into the
common read
91. Create spaces
for application
•Host TEDx style talks
•Engage with students
online through official
channels
•Employ students as
digital marketers and
ambassadors