SlideShare a Scribd company logo
FEBRUARY
24
Document
No
01
FREE MASTERCLASS 1
by
CONTENTEMPIRE
CREATEANDCASHIN
To receive this presentation at the end
of the session, please follow our page
the kreators on linkedin
and our communication manager
Cyrielle Gonetz on LinkedIn.
2 2024
Free masterclass by THE.KREATORS
CONTENT EMPIRE CREATE AND CASH IN
D E F I N E Y O U R
C O N T E N T S S T R A T E G Y
3
4
Adapt your contents to target maturity 5
Develop your method to create content 6
Where to find your topics 9
Technics to be more viral online REELS 10
Storytelling - atomic content generator 11
Build your funnel
For the entrepreneur: from lead magnet
to purchasing the offer
12 Incomes revenues for creators
H O W T O B O O S T Y O U R
C O N T E N T R E A C H
8
I N C R E A S E C O N T E N T
P R O F I T A B I L I T Y
Find your niche
12
14
16
18
2
1.DEFINEYOUR
CONTENTSTRATEGY
2
DEFINE YOUR CONTENTS STRATEGY 1/4
HOW TO CREATE CONTENT
Creating content requires consistency, discipline,
and passion.
Before starting to create content, there are TWO
key questions to consider:
2
DEFINE YOUR CONTENTS STRATEGY 1/4
HOW TO CREATE CONTENT
1. Find your niche:
Identify your skills
and the problem you want to solve.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
HOW TO CREATE CONTENT
2. Identify your target audience:
Understand them
and know where to find them.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
FINDING YOUR NICHE
Take stock of your skills and the sub-skills they entail.
You can also introduce another dimension where
you're willing to learn—
one that will ignite your passion.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
BRIDGING THE GAP
Bridge the gap between my skills and the HARD
problems they can solve.
By "HARD problem," I mean:
2
DEFINE YOUR CONTENTS STRATEGY 1/4
BRIDGING THE GAP
Painful, depriving your audience of freedom, a
resource, or a skill
Urgent, meaning its consequences require swift
action
Recognized, and especially understood as such by
your audience.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
IDENTIFY YOUR STARVING AUDIENCE
"The only competitive advantage I need is a starving
crowd," said Gary Halbert,
one of the most skilled copywriters and marketers of
his time. What is he suggesting with this insight?
2
DEFINE YOUR CONTENTS STRATEGY 1/4
IDENTIFY YOUR STARVING AUDIENCE
Rethink the traditional paradigm
(Problem → Product → Target Audience)
in favor of an almost diametrically reversed
approach:
Target Audience → HARD Problem → Solution.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
IDENTIFY YOUR STARVING AUDIENCE
We no longer talk about "product," but about a solution to a
problem.
We no longer start from a theoretical, perhaps hypothetical
problem, whose primary function is often nothing more
than to justify the product's very existence.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
IDENTIFY YOUR STARVING AUDIENCE
We start with a homogeneous crowd in distress.
Homogeneous on what criteria?
In truth, there are 3.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
IDENTIFY YOUR STARVING AUDIENCE
It should be S.E.A.:
Solvable (able to afford the solution).
Educated (aware of their problem and its
consequences, i.e., at a minimum, Problem-Aware).
Accessible (easy to make contact with).
2
DEFINE YOUR CONTENTS STRATEGY 1/4
IDENTIFY YOUR STARVING AUDIENCE
At this stage, my goal is to find the connection
between my HARD problem and my SEA audience
2
METHODSTOCREATE
CONTENTS
2
DEFINE YOUR CONTENTS STRATEGY 1/4
WHERE TO FIND & HOW TO TOUCH THEM
Its important to understand :
- where is your audience ?
- at what stage of the issue you identified they are ?
- and wich content to create to talk to them
It’s called 5 stage of awareness
2
DEFINE YOUR CONTENTS STRATEGY 1/4
5 STAGE OF AWARENESS
Stage 1 : Unaware: People don't know they have a
problem or need.
Stage 2: Problem-Aware: They recognize the
problem but don't know the solutions.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
5 STAGES OF AWARENESS
Stage 3 : Solution-Aware: They know solutions exist
but haven't found your product yet.
Stage 4 : Product-Aware: They know about your
product but aren't convinced it's the best choice
2
DEFINE YOUR CONTENTS STRATEGY 1/4
5 STAGES OF AWARENESS
Stage 5 : Most Aware: They fully understand your
product and its benefits and are close to buying.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
TOFU-BOFU-MOFU METHOD
ToFu: Top of Funnel
These are questions about major
trends on social media related to
your activity,
2
DEFINE YOUR CONTENTS STRATEGY 1/4
TOFU-BOFU-MOFU METHOD
The goal:
to have a strong opinion on certain topics! In your
responses, you should aim to be disliked by 50% and
adored by the other 50%... for more reach. If you're too
politically correct or in-between - less reach.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
TOFU-BOFU-MOFU METHOD
MoFu: Middle of Funnel
These are questions related to your
personality, your background, your
childhood, your major life transformations,
how you differ from other entrepreneurs,
coaches, artists, or scientists.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
TOFU-BOFU-MOFU METHOD
The goal: for people to identify with you! To
impress with your strength of character! So that
your existing and growing community either loves
or hates your personality. Create human and
empathetic connections.
2
DEFINE YOUR CONTENTS STRATEGY 1/4
TOFU-BOFU-MOFU METHOD
BoFu: Bottom of Funnel
These questions relate to your services or
products but are presented in terms of use cases
or problems that you solve... if you don't have any
yet, we'll invent some... it's about getting into the
specifics of your target audience...
2
DEFINE YOUR CONTENTS STRATEGY 1/4
TOFU-BOFU-MOFU METHOD
The goal:
for your target audience to identify with one of the
problems you've solved or to become aware of the
origin of one of their problems, or even if they have
already sought solutions, to become aware of your
competitive advantage.
2
BOOSTYOUR
CONTENTREACH
2
ENRICHYOUR
CONTENTS
2
HOW TO BOOST YOUR CONTENT REACH 2/4
WHERE TO FIND TOPICS
1. Googletrends
2. Youtube trends
3. Tiktok
4. Twitter
5. LinkedIN
2
HOW TO BOOST YOUR CONTENT REACH 2/4
CAPTURING YOUR AUDIENCE’S ATTENTION
1. Inform
Provide accurate and useful information.
2. Entertain
Create enjoyment, fun, or pleasant moments.
2
HOW TO BOOST YOUR CONTENT REACH 2/4
CAPTURING YOUR AUDIENCE’S ATTENTION
3. Educate
Impart knowledge or educational skills.
4. Inspire
Evoke positive emotions and motivate action.
2
HOW TO BOOST YOUR CONTENT REACH 2/4
ANGLES TO GIVE TO YOUR CONTENTS
Usefull on 5 levels :
Information
selection of informations
systeme (How to)
strategy
Philosophic
2
IMPROVEYOUR
FORMATS
2
HOW TO BOOST YOUR CONTENT REACH 2/4
THE KING OF FORMATS: REEL VERTICAL FORMAT
Short format - the most impactfull format
30 sec to 1 min
Instagram Tiktok Youtube
even Linkedin
2
HOW TO BOOST YOUR CONTENT REACH 2/4
HOW ARE BUILD THE BEST REELS
Premium content formats work better than all
others; they catch the eye.
THE VISUAL
2
HOW TO BOOST YOUR CONTENT REACH 2/4
REEL VERTICAL FORMAT
The hook is the catch phrase that will keep the
viewer watching: it could be a clip from the video, a
controversial statement, etc.
THE HOOK
2
HOW TO BOOST YOUR CONTENT REACH 2/4
REEL VERTICAL FORMAT
Retention is really where the emotions of the video
are created through the editing and the message
conveyed.
RETENTION
2
HOW TO BOOST YOUR CONTENT REACH 2/4
REEL VERTICAL FORMAT
And finally, retention aims clearly to encourage the
viewer to leave their opinion in the comments
(usually a differing opinion).
And for those who totally agree with the story,
they save, share, and like.
RETENTION
2
HOW TO BOOST YOUR CONTENT REACH 2/4
REEL VERTICAL FORMAT
A shocking phrase that elicits a reaction is ideal, a key
takeaway that provokes thought...
CALL TO ACTION
2
HOW TO BOOST YOUR CONTENT REACH 2/4
REEL VERTICAL FORMAT
A video, regardless of its content, can be elevated
by music.
THE MUSIC
2
IMPROVEYOUR
MUSIC
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL HAPPY MUSIC on Tiktok
Transgender Pearl white VIP
https://www.youtube.com/watch?v=9b6k-OJXBMo
Frank Saint Slowed
https://www.youtube.com/watch?v=H-5EcI3U82A
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL HAPPY MUSIC on Tiktok
Training day instrumental
https://www.youtube.com/watch?v=zFWtj5b9ww0
Nightcore nation01
Giga chadunner 2049
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL HAPPY MUSIC on Tiktok
Paris else
https://www.youtube.com/watch?v=y_zk8f6aBQk
In essence
In essence Slowed
https://www.youtube.com/watch?
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL HAPPY MUSIC on Tiktok
Call me sped up
https://www.youtube.com/watch?v=ijpfjuoywSo
Blade runner 2049
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL HAPPY MUSIC on Tiktok
VØJ x Narvent "Memory Reboot (Slowed)"
https://www.youtube.com/watch?v=BX7exLYSEy8
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL SAD MUSIC on Tiktok
Call Me (Slowed + Reverb)
Documentary Piano
Else Paris
Izzamuzzic Shootout (Slowed + Reverb)
Izzamuzzic Shootout (normal)
Ka$tro In Essence
2
HOW TO BOOST YOUR CONTENT REACH 2/4
10 MOST VIRAL SAD MUSIC on Tiktok
Nightshift TV - Drive forever
Revens Rock - Sweet Dreams
Really Slow Motion - The 25th Hour
Teardrop (intrumental) massive attack
Øneheart, reidenshi - snowfall (sped up)
⁠
Øneheart, reidenshi - snowfall (slowed)
2
IMPROVEYOUR
HOOKS
2
HOW TO BOOST YOUR CONTENT REACH 2/4
7 MOST VIRAL HOOKS
The number 1 mistake new X make...
1.
My new favorite things to do is...
2.
Oh yeah and there is one more things before I
forget to tell you.
3.
2
HOW TO BOOST YOUR CONTENT REACH 2/4
7 MOST VIRAL HOOKS
4. The biggest mistake I have done when it comes
to X is
5. Listen if you are worried that X jsut remember...
2
HOW TO BOOST YOUR CONTENT REACH 2/4
7 MOST VIRAL HOOKS
6. I m sure you all have X but have you had Y
7. This is the ultimate guide for for X
2
HOW TO BOOST YOUR CONTENT REACH 2/4
7 MOST VIRAL HOOKS
6. I m sure you all have X but have you had Y
7. This is the ultimate guide for for X
2
HOW TO BOOST YOUR CONTENT REACH 2/4
7 MOST VIRAL HOOKS
6. I m sure you all have X but have you had Y
7. This is the ultimate guide for for X
2
HOW TO BOOST YOUR CONTENT REACH 2/4
ATOMIC CONTENT GENERATOR
2
HOW TO BOOST YOUR CONTENT REACH 2/4
THE ART OF STORYTELLING
2
HOW TO BOOST YOUR CONTENT REACH 2/4
A FRAMEWORK FOR GIVING PRESENTATIONS
2
INCREASECONTENT
PROFITABILITY
2
BUILDINGASALES
FUNNEL
FORYOURPRODUCTORSERVICE
IFYOUAREANENTREPRENEUR.
2
Customer’s journey :
1) TOFU : Broad Audience
2) MOFU : Build Interest & Consideration
to your offers
3) BOFU : Conversion with CTA,
Special offers and Exclusive Content
WHAT IS A FUNNEL ?
INCREASE CONTENT PROFITABILITY 4/4
2
Optimize each stage of the funnel :
1) Create tailored content that addresses
the needs and interests of the audience
at each stage
2) Analyze and track progress to Adapt
3) Build loyalty with value added content
WHAT IS A FUNNEL ?
INCREASE CONTENT PROFITABILITY 4/4
2
THE FUNNEL FOR SELLING YOUR SERVICE
your contents
your lead magnet
Nurturing
your SERVICE OR PRODUCT
INCREASE CONTENT PROFITABILITY 4/4
Upselling Adselling
2
LEAD MAGNET
A lead magnet is essentially an incentive offered to individuals in exchange for
their contact information, such as their email address
AND PHONE NUMBER.
The goal is to 'capture' prospects by providing enough value that someone is
willing to share their personal information with you.
INCREASE CONTENT PROFITABILITY 4/4
2
LEAD MAGNET TO BUILD A COMMUNITY
This information then allows you to nurture these prospects
with targeted marketing content,
with the ultimate aim of converting them into paying customers.
INCREASE CONTENT PROFITABILITY 4/4
2
INCREASE CONTENT PROFITABILITY 4/4
THE OBJECTIVE FOCUS ON BEST BUYERS
Alex Hormozi :
1) Massive Pain
2) Purchasing Power
3) Easy To Target
4) Growing
2
WAHT COULD BE A LEAD MAGNET
INCREASE CONTENT PROFITABILITY 4/4
E-books and guides:
Often offered to help solve a specific problem or to provide
detailed information on a subject of interest to the target audience.
Webinars:
Educational or informative sessions that require prior registration,
providing value through education or live demonstration.
2
WAHT COULD BE A LEAD MAGNET
INCREASE CONTENT PROFITABILITY 4/4
Reports and case studies:
Content based on data or analysis that attracts those looking to
understand market trends or business successes in a specific sector.
Free tools and resources:
Such as calculators, templates, or checklists, which assist users in
their tasks or decisions.
2
WAHT COULD BE A LEAD MAGNET
INCREASE CONTENT PROFITABILITY 4/4
Free trials or product demos:
Offer a glimpse of what a service or product has to offer, hoping to
convert the user into a paying customer after the experience.
2
your SERVICE OR PRODUCT
THE FUNNEL FOR SELLING YOUR SERVICE
your contents
your lead magnet
Nurturing
INCREASE CONTENT PROFITABILITY 4/4
Upselling Adselling
2
2 WAYS TO DO NURTURING
2
12WAYSTOMONETIZE
DIRECTLYYOURCONTENTS
IFYOUAREACREATOR
2
1. Youtube Adsense
INCREASE CONTENT PROFITABILITY 4/4
12 Streams of Income for Kreators
2
1. Youtube Adsense
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
2. Amazon Associates
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
2. Amazon Associates
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
3. Affiliation
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
3. Affiliation
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
4. Youtube Sponsorship
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
4. Youtube Sponsorship
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
5. Podcast Adsens + Brand Deals
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
5. Podcast Adsens + Brand Deals
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
6. Email Newsletter
Sponsorship / affiliation / ...
2
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
7. Instagram + Tiktok
Sponsorship
2
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
8. Merchandising
Branded Apparel / Accessories /
Limited Edition Merch
2
9. Digital Products
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
9. Digital Products
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
10. Skillshare / Udemy
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
10. Skillshare / Udemy
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
11. Self-Hosted Courses
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
11. Self-Hosted Courses
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
12. Cohort Courses
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
12. Cohort Courses
INCREASE CONTENT PROFITABILITY
12 Streams of Income for Kreators
2
Thank you for listening !

More Related Content

Similar to Content strategy : Content empire and cash in

PitchToolkit
PitchToolkitPitchToolkit
PitchToolkit
Nicola Corzine
 
Growing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PMGrowing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PM
Product School
 
Why the hell do we need strategy?
Why the hell do we need strategy? Why the hell do we need strategy?
Why the hell do we need strategy?
Eline Goethals
 
Growing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PMGrowing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PM
Product School
 
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audienceWhose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
Malaika Carpenter
 
How to Innovate by Professor Simon Bolton PhD
How to Innovate by Professor Simon Bolton PhDHow to Innovate by Professor Simon Bolton PhD
How to Innovate by Professor Simon Bolton PhD
Innovation Birmingham Ltd
 
How to Build an Effective Content Strategy
How to Build an Effective Content StrategyHow to Build an Effective Content Strategy
How to Build an Effective Content Strategy
contently
 
Advertising in the Wild
Advertising in the WildAdvertising in the Wild
Advertising in the Wild
Chris Barbee
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community Management
Young Digital Lab
 
Seed pitch
Seed pitchSeed pitch
Seed pitch
CallTree Pro
 
Skipping the discovery phase: How to design a wrong solution for the wrong pr...
Skipping the discovery phase: How to design a wrong solution for the wrong pr...Skipping the discovery phase: How to design a wrong solution for the wrong pr...
Skipping the discovery phase: How to design a wrong solution for the wrong pr...
Kaja Toczyska
 
Donald beliakoffweek4assignmentmasteryjournaltimeline
Donald beliakoffweek4assignmentmasteryjournaltimelineDonald beliakoffweek4assignmentmasteryjournaltimeline
Donald beliakoffweek4assignmentmasteryjournaltimeline
Donald Beliakoff
 
Silicon Valley Inspiration Tours | Level Two
Silicon Valley Inspiration Tours | Level TwoSilicon Valley Inspiration Tours | Level Two
Silicon Valley Inspiration Tours | Level Two
Niki Skene
 
A Minimal Viable Product that works
A Minimal Viable Product that worksA Minimal Viable Product that works
A Minimal Viable Product that works
Olga Pavlovsky
 
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
Andrea Vaccarella
 
Convert More Customers with Video + Social
Convert More Customers with Video + Social Convert More Customers with Video + Social
Convert More Customers with Video + Social
Cision
 
Lesson 4 ideas generation, justifications and the pitch
Lesson 4 ideas generation, justifications and the pitchLesson 4 ideas generation, justifications and the pitch
Lesson 4 ideas generation, justifications and the pitch
Heath Park, Wolverhampton
 
Kus Pro: Module 3- Communication
Kus Pro: Module 3- CommunicationKus Pro: Module 3- Communication
Kus Pro: Module 3- Communication
SoniaNaiba
 
EIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hookedEIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hooked
European Innovation Academy
 
Marketing Revised
Marketing RevisedMarketing Revised
Marketing Revised
StefanoGalli
 

Similar to Content strategy : Content empire and cash in (20)

PitchToolkit
PitchToolkitPitchToolkit
PitchToolkit
 
Growing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PMGrowing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PM
 
Why the hell do we need strategy?
Why the hell do we need strategy? Why the hell do we need strategy?
Why the hell do we need strategy?
 
Growing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PMGrowing Your Product Management Career by Compass Sr PM
Growing Your Product Management Career by Compass Sr PM
 
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audienceWhose Page Is It Anyway?: Creating a content workflow that serves the audience
Whose Page Is It Anyway?: Creating a content workflow that serves the audience
 
How to Innovate by Professor Simon Bolton PhD
How to Innovate by Professor Simon Bolton PhDHow to Innovate by Professor Simon Bolton PhD
How to Innovate by Professor Simon Bolton PhD
 
How to Build an Effective Content Strategy
How to Build an Effective Content StrategyHow to Build an Effective Content Strategy
How to Build an Effective Content Strategy
 
Advertising in the Wild
Advertising in the WildAdvertising in the Wild
Advertising in the Wild
 
Federico Mancin - Community Management
Federico Mancin - Community ManagementFederico Mancin - Community Management
Federico Mancin - Community Management
 
Seed pitch
Seed pitchSeed pitch
Seed pitch
 
Skipping the discovery phase: How to design a wrong solution for the wrong pr...
Skipping the discovery phase: How to design a wrong solution for the wrong pr...Skipping the discovery phase: How to design a wrong solution for the wrong pr...
Skipping the discovery phase: How to design a wrong solution for the wrong pr...
 
Donald beliakoffweek4assignmentmasteryjournaltimeline
Donald beliakoffweek4assignmentmasteryjournaltimelineDonald beliakoffweek4assignmentmasteryjournaltimeline
Donald beliakoffweek4assignmentmasteryjournaltimeline
 
Silicon Valley Inspiration Tours | Level Two
Silicon Valley Inspiration Tours | Level TwoSilicon Valley Inspiration Tours | Level Two
Silicon Valley Inspiration Tours | Level Two
 
A Minimal Viable Product that works
A Minimal Viable Product that worksA Minimal Viable Product that works
A Minimal Viable Product that works
 
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
YOUNG 2016 Professione startupper: come fare del digitale la tua impresa
 
Convert More Customers with Video + Social
Convert More Customers with Video + Social Convert More Customers with Video + Social
Convert More Customers with Video + Social
 
Lesson 4 ideas generation, justifications and the pitch
Lesson 4 ideas generation, justifications and the pitchLesson 4 ideas generation, justifications and the pitch
Lesson 4 ideas generation, justifications and the pitch
 
Kus Pro: Module 3- Communication
Kus Pro: Module 3- CommunicationKus Pro: Module 3- Communication
Kus Pro: Module 3- Communication
 
EIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hookedEIA2016Nice - Brian Kress. Getting your users hooked
EIA2016Nice - Brian Kress. Getting your users hooked
 
Marketing Revised
Marketing RevisedMarketing Revised
Marketing Revised
 

Recently uploaded

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic SuccessIconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic Success
iconictecnologies
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 

Recently uploaded (15)

HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic SuccessIconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic Success
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 

Content strategy : Content empire and cash in

  • 2. To receive this presentation at the end of the session, please follow our page the kreators on linkedin and our communication manager Cyrielle Gonetz on LinkedIn.
  • 3. 2 2024 Free masterclass by THE.KREATORS CONTENT EMPIRE CREATE AND CASH IN D E F I N E Y O U R C O N T E N T S S T R A T E G Y 3 4 Adapt your contents to target maturity 5 Develop your method to create content 6 Where to find your topics 9 Technics to be more viral online REELS 10 Storytelling - atomic content generator 11 Build your funnel For the entrepreneur: from lead magnet to purchasing the offer 12 Incomes revenues for creators H O W T O B O O S T Y O U R C O N T E N T R E A C H 8 I N C R E A S E C O N T E N T P R O F I T A B I L I T Y Find your niche 12 14 16 18
  • 5. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 HOW TO CREATE CONTENT Creating content requires consistency, discipline, and passion. Before starting to create content, there are TWO key questions to consider:
  • 6. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 HOW TO CREATE CONTENT 1. Find your niche: Identify your skills and the problem you want to solve.
  • 7. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 HOW TO CREATE CONTENT 2. Identify your target audience: Understand them and know where to find them.
  • 8. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 FINDING YOUR NICHE Take stock of your skills and the sub-skills they entail. You can also introduce another dimension where you're willing to learn— one that will ignite your passion.
  • 9. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 BRIDGING THE GAP Bridge the gap between my skills and the HARD problems they can solve. By "HARD problem," I mean:
  • 10. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 BRIDGING THE GAP Painful, depriving your audience of freedom, a resource, or a skill Urgent, meaning its consequences require swift action Recognized, and especially understood as such by your audience.
  • 11. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 IDENTIFY YOUR STARVING AUDIENCE "The only competitive advantage I need is a starving crowd," said Gary Halbert, one of the most skilled copywriters and marketers of his time. What is he suggesting with this insight?
  • 12. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 IDENTIFY YOUR STARVING AUDIENCE Rethink the traditional paradigm (Problem → Product → Target Audience) in favor of an almost diametrically reversed approach: Target Audience → HARD Problem → Solution.
  • 13. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 IDENTIFY YOUR STARVING AUDIENCE We no longer talk about "product," but about a solution to a problem. We no longer start from a theoretical, perhaps hypothetical problem, whose primary function is often nothing more than to justify the product's very existence.
  • 14. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 IDENTIFY YOUR STARVING AUDIENCE We start with a homogeneous crowd in distress. Homogeneous on what criteria? In truth, there are 3.
  • 15. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 IDENTIFY YOUR STARVING AUDIENCE It should be S.E.A.: Solvable (able to afford the solution). Educated (aware of their problem and its consequences, i.e., at a minimum, Problem-Aware). Accessible (easy to make contact with).
  • 16. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 IDENTIFY YOUR STARVING AUDIENCE At this stage, my goal is to find the connection between my HARD problem and my SEA audience
  • 18. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 WHERE TO FIND & HOW TO TOUCH THEM Its important to understand : - where is your audience ? - at what stage of the issue you identified they are ? - and wich content to create to talk to them It’s called 5 stage of awareness
  • 19. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 5 STAGE OF AWARENESS Stage 1 : Unaware: People don't know they have a problem or need. Stage 2: Problem-Aware: They recognize the problem but don't know the solutions.
  • 20. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 5 STAGES OF AWARENESS Stage 3 : Solution-Aware: They know solutions exist but haven't found your product yet. Stage 4 : Product-Aware: They know about your product but aren't convinced it's the best choice
  • 21. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 5 STAGES OF AWARENESS Stage 5 : Most Aware: They fully understand your product and its benefits and are close to buying.
  • 22. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 TOFU-BOFU-MOFU METHOD ToFu: Top of Funnel These are questions about major trends on social media related to your activity,
  • 23. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 TOFU-BOFU-MOFU METHOD The goal: to have a strong opinion on certain topics! In your responses, you should aim to be disliked by 50% and adored by the other 50%... for more reach. If you're too politically correct or in-between - less reach.
  • 24. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 TOFU-BOFU-MOFU METHOD MoFu: Middle of Funnel These are questions related to your personality, your background, your childhood, your major life transformations, how you differ from other entrepreneurs, coaches, artists, or scientists.
  • 25. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 TOFU-BOFU-MOFU METHOD The goal: for people to identify with you! To impress with your strength of character! So that your existing and growing community either loves or hates your personality. Create human and empathetic connections.
  • 26. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 TOFU-BOFU-MOFU METHOD BoFu: Bottom of Funnel These questions relate to your services or products but are presented in terms of use cases or problems that you solve... if you don't have any yet, we'll invent some... it's about getting into the specifics of your target audience...
  • 27. 2 DEFINE YOUR CONTENTS STRATEGY 1/4 TOFU-BOFU-MOFU METHOD The goal: for your target audience to identify with one of the problems you've solved or to become aware of the origin of one of their problems, or even if they have already sought solutions, to become aware of your competitive advantage.
  • 30. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 WHERE TO FIND TOPICS 1. Googletrends 2. Youtube trends 3. Tiktok 4. Twitter 5. LinkedIN
  • 31. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 CAPTURING YOUR AUDIENCE’S ATTENTION 1. Inform Provide accurate and useful information. 2. Entertain Create enjoyment, fun, or pleasant moments.
  • 32. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 CAPTURING YOUR AUDIENCE’S ATTENTION 3. Educate Impart knowledge or educational skills. 4. Inspire Evoke positive emotions and motivate action.
  • 33. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 ANGLES TO GIVE TO YOUR CONTENTS Usefull on 5 levels : Information selection of informations systeme (How to) strategy Philosophic
  • 35. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 THE KING OF FORMATS: REEL VERTICAL FORMAT Short format - the most impactfull format 30 sec to 1 min Instagram Tiktok Youtube even Linkedin
  • 36. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 HOW ARE BUILD THE BEST REELS Premium content formats work better than all others; they catch the eye. THE VISUAL
  • 37. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 REEL VERTICAL FORMAT The hook is the catch phrase that will keep the viewer watching: it could be a clip from the video, a controversial statement, etc. THE HOOK
  • 38. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 REEL VERTICAL FORMAT Retention is really where the emotions of the video are created through the editing and the message conveyed. RETENTION
  • 39. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 REEL VERTICAL FORMAT And finally, retention aims clearly to encourage the viewer to leave their opinion in the comments (usually a differing opinion). And for those who totally agree with the story, they save, share, and like. RETENTION
  • 40. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 REEL VERTICAL FORMAT A shocking phrase that elicits a reaction is ideal, a key takeaway that provokes thought... CALL TO ACTION
  • 41. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 REEL VERTICAL FORMAT A video, regardless of its content, can be elevated by music. THE MUSIC
  • 43. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL HAPPY MUSIC on Tiktok Transgender Pearl white VIP https://www.youtube.com/watch?v=9b6k-OJXBMo Frank Saint Slowed https://www.youtube.com/watch?v=H-5EcI3U82A
  • 44. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL HAPPY MUSIC on Tiktok Training day instrumental https://www.youtube.com/watch?v=zFWtj5b9ww0 Nightcore nation01 Giga chadunner 2049
  • 45. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL HAPPY MUSIC on Tiktok Paris else https://www.youtube.com/watch?v=y_zk8f6aBQk In essence In essence Slowed https://www.youtube.com/watch?
  • 46. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL HAPPY MUSIC on Tiktok Call me sped up https://www.youtube.com/watch?v=ijpfjuoywSo Blade runner 2049
  • 47. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL HAPPY MUSIC on Tiktok VØJ x Narvent "Memory Reboot (Slowed)" https://www.youtube.com/watch?v=BX7exLYSEy8
  • 48. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL SAD MUSIC on Tiktok Call Me (Slowed + Reverb) Documentary Piano Else Paris Izzamuzzic Shootout (Slowed + Reverb) Izzamuzzic Shootout (normal) Ka$tro In Essence
  • 49. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 10 MOST VIRAL SAD MUSIC on Tiktok Nightshift TV - Drive forever Revens Rock - Sweet Dreams Really Slow Motion - The 25th Hour Teardrop (intrumental) massive attack Øneheart, reidenshi - snowfall (sped up) ⁠ Øneheart, reidenshi - snowfall (slowed)
  • 51. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 7 MOST VIRAL HOOKS The number 1 mistake new X make... 1. My new favorite things to do is... 2. Oh yeah and there is one more things before I forget to tell you. 3.
  • 52. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 7 MOST VIRAL HOOKS 4. The biggest mistake I have done when it comes to X is 5. Listen if you are worried that X jsut remember...
  • 53. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 7 MOST VIRAL HOOKS 6. I m sure you all have X but have you had Y 7. This is the ultimate guide for for X
  • 54. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 7 MOST VIRAL HOOKS 6. I m sure you all have X but have you had Y 7. This is the ultimate guide for for X
  • 55. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 7 MOST VIRAL HOOKS 6. I m sure you all have X but have you had Y 7. This is the ultimate guide for for X
  • 56. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 ATOMIC CONTENT GENERATOR
  • 57. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 THE ART OF STORYTELLING
  • 58. 2 HOW TO BOOST YOUR CONTENT REACH 2/4 A FRAMEWORK FOR GIVING PRESENTATIONS
  • 61. 2 Customer’s journey : 1) TOFU : Broad Audience 2) MOFU : Build Interest & Consideration to your offers 3) BOFU : Conversion with CTA, Special offers and Exclusive Content WHAT IS A FUNNEL ? INCREASE CONTENT PROFITABILITY 4/4
  • 62. 2 Optimize each stage of the funnel : 1) Create tailored content that addresses the needs and interests of the audience at each stage 2) Analyze and track progress to Adapt 3) Build loyalty with value added content WHAT IS A FUNNEL ? INCREASE CONTENT PROFITABILITY 4/4
  • 63. 2 THE FUNNEL FOR SELLING YOUR SERVICE your contents your lead magnet Nurturing your SERVICE OR PRODUCT INCREASE CONTENT PROFITABILITY 4/4 Upselling Adselling
  • 64. 2 LEAD MAGNET A lead magnet is essentially an incentive offered to individuals in exchange for their contact information, such as their email address AND PHONE NUMBER. The goal is to 'capture' prospects by providing enough value that someone is willing to share their personal information with you. INCREASE CONTENT PROFITABILITY 4/4
  • 65. 2 LEAD MAGNET TO BUILD A COMMUNITY This information then allows you to nurture these prospects with targeted marketing content, with the ultimate aim of converting them into paying customers. INCREASE CONTENT PROFITABILITY 4/4
  • 66. 2 INCREASE CONTENT PROFITABILITY 4/4 THE OBJECTIVE FOCUS ON BEST BUYERS Alex Hormozi : 1) Massive Pain 2) Purchasing Power 3) Easy To Target 4) Growing
  • 67. 2 WAHT COULD BE A LEAD MAGNET INCREASE CONTENT PROFITABILITY 4/4 E-books and guides: Often offered to help solve a specific problem or to provide detailed information on a subject of interest to the target audience. Webinars: Educational or informative sessions that require prior registration, providing value through education or live demonstration.
  • 68. 2 WAHT COULD BE A LEAD MAGNET INCREASE CONTENT PROFITABILITY 4/4 Reports and case studies: Content based on data or analysis that attracts those looking to understand market trends or business successes in a specific sector. Free tools and resources: Such as calculators, templates, or checklists, which assist users in their tasks or decisions.
  • 69. 2 WAHT COULD BE A LEAD MAGNET INCREASE CONTENT PROFITABILITY 4/4 Free trials or product demos: Offer a glimpse of what a service or product has to offer, hoping to convert the user into a paying customer after the experience.
  • 70. 2 your SERVICE OR PRODUCT THE FUNNEL FOR SELLING YOUR SERVICE your contents your lead magnet Nurturing INCREASE CONTENT PROFITABILITY 4/4 Upselling Adselling
  • 71. 2 2 WAYS TO DO NURTURING
  • 73. 2 1. Youtube Adsense INCREASE CONTENT PROFITABILITY 4/4 12 Streams of Income for Kreators
  • 74. 2 1. Youtube Adsense INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 75. 2 2. Amazon Associates INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 76. 2 2. Amazon Associates INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 77. 2 3. Affiliation INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 78. 2 3. Affiliation INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 79. 2 4. Youtube Sponsorship INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 80. 2 4. Youtube Sponsorship INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 81. 2 5. Podcast Adsens + Brand Deals INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 82. 2 5. Podcast Adsens + Brand Deals INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 83. 2 INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators 6. Email Newsletter Sponsorship / affiliation / ...
  • 84. 2 INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators 7. Instagram + Tiktok Sponsorship
  • 85. 2 INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators 8. Merchandising Branded Apparel / Accessories / Limited Edition Merch
  • 86. 2 9. Digital Products INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 87. 2 9. Digital Products INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 88. 2 10. Skillshare / Udemy INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 89. 2 10. Skillshare / Udemy INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 90. 2 11. Self-Hosted Courses INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 91. 2 11. Self-Hosted Courses INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 92. 2 12. Cohort Courses INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 93. 2 12. Cohort Courses INCREASE CONTENT PROFITABILITY 12 Streams of Income for Kreators
  • 94. 2 Thank you for listening !