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University Driven Social Media for Engagement Not Just broadcasting

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Originally presented at the 2015 NASPA International Convention.

Published in: Education

University Driven Social Media for Engagement Not Just broadcasting

  1. University driven social media: For not just Engagement Brodcasting w/ Paul Brown and Craig Bidiman
  2. Craig Bidiman Graduate Assistant UMass Amherst www.craigbidiman.com craigbidiman@gmail.com @crigbididman Paul Gordon Brown PhD Candidate at Boston College www.paulgordonbrown.com paulgordonbrown@gmail.com @paulgordonbrown.com
  3. #SAsocial This session is Twitter-friendly. @paulgordonbrown @crigbididman
  4. Goals for this session. Participants will be able to: 1.  Recall macro-level trends in social media adoption and use by college students 2.  Describe real-world examples of ways social media have been effective or ineffective at engaging students and why. 3.  Recognize that a fundamental shift in marketing/ engagement practices might be necessary for effective engagement. 4.  Utilize specific strategies learned from the presenters and peers in their own practice and contexts.
  5. Outline. Social Media Trends Examples A Philosophy and Framework Small Group Strategizing Q&A
  6. broadcasting
  7. engagement
  8. social media is a TOOL
  9. social media is also a CONTEXT
  10. You don’t Expert have to be an
  11. Social Media Trends. #SAsocial
  12. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet 70 70 70 43% 60% 89% 65+ 50-64 30-49 70 78% 18-29 social media use by age (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.) younger generations are using the internet, social media, and mobile technologies at a high rate
  13. 0 25 50 75 100 Facebook Instagram Twitter Pinterest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104
  14. % 68 % have been the target of repeated unwanted contact online 79 % utilize different social networking sites to reach different audiences (Kimball, Bidiman, Ruiz Mau, in progress) We surveyed 3,500 students at UMass Amherst on social media & campus climate... would research an unknown topic their friend posted about in order to understand their point of view.90 70 % have taken the action to block or report that person/account
  15. % 29% feel comfortable intervening in instances of cyberbullying directed at their friends 12 % feel comfortable reaching out to a friend about a concerning post We surveyed 3,500 students at UMass Amherst on social media & campus climate... (Kimball, Bidiman, Ruiz Mau, in progress) 62 alter or censor their language to avoid potential controversy with their audience
  16. Examples… #SAsocial
  17. Outcomes 1. Develop relationships with your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse
  18. Outcomes1. Point out hurtful comments and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action.
  19. Philosophy and Framework.
  20. Social Media Strategy #SAsocial
  21. to popular belief... CONTRARY
  22. SOCIAL MEDIA doesn't just happen...
  23. It starts with A PLAN
  24. It takes TRUST #SAsocial
  25. TEAM And a #SAsocial
  26. DEDICATION And a lot of
  27. & ERROR #SAsocial TRIAL
  28. be FEARLESS #SAsocial
  29. RESEARCH your audience #SAsocial
  30. Who’s your audience?
  31. All students?
  32. A sub-population?
  33. Parents?
  34. Alumni?
  35. Stakeholders?
  36. Who’s your audience?
  37. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ #SAsocial
  38. GoalModified from Gross, 2014 #SAsocial
  39. Be helpful? Be a champion? Provide information? Modified from Gross, 2014
  40. Identity ? Modified from Gross, 2014 #SAsocial
  41. ? The royal “we?” Do we know who you are? Or is it a persona? Modified from Gross, 2014
  42. Formality Modified from Gross, 2014 #SAsocial
  43. LOL ! " Thank you for your inquiry. ¯_( )_/¯ Modified from Gross, 2014
  44. Tone Modified from Gross, 2014 #SAsocial
  45. Playful? Sarcastic? Authoritative? Modified from Gross, 2014
  46. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone#SAsocial
  47. #SAsocial
  48. CONTENT IS KING
  49. Who’s content? developing your #SAsocial
  50. Matrix Topic Examples % ModifiedfromGross,2014
  51. Topic Examples % Leadership Articles Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% Modified from Gross, 2014 #SAsocial
  52. Small Group Strategizing #SAsocial
  53. some things to thinkabout
  54. it takes TIME
  55. Be consistent Be dedicated
  56. social media isNOT required EVERY time #SAsocial
  57. Resources. #SAsocial
  58. #SAsocial
  59. #SAsocial
  60. Craig Bidiman Graduate Assistant UMass Amherst www.craigbidiman.com craigbidiman@gmail.com @crigbididman Paul Gordon Brown PhD Candidate at Boston College www.paulgordonbrown.com paulgordonbrown@gmail.com @paulgordonbrown.com
  61. University driven social media: For not just Engagement Brodcasting w/ Paul Brown and Craig Bidiman

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