Precise Case

Precise Case
Q1. Should Insight be launched in Open World 2000?
Pros:
1. First mover advantage. 2. Delaying the launch probably would result with competition coming up
with similar product. 3. Mass propaganda possible via Open world. Less marketing expense
(presently that is one of the key expense areas for Precise).
Cons
1. No proper user interface – would hamper the reputation of the product and company as a whole
(something for which they have stood for ). 2. Since the roll out will be a beta version, there will be
loads of development required. The competition may then imitate the product and come up with
their own modifications. First mover advantage may be lost. 3. Only monitor functionality would be
launched – the other ... Show more content on Helpwriting.net ...
of transactions per user | Time saved in hrs / day | 0.94 | Divide aforesaid time by 3600 | Percentage
time saved per day or year or month | 11.75% | Time saved / 8 hrs (40 hr week) | Savings at end user
| 1007890.625 | % time saved per day x user salary*(1 + Burden rate) x number of users | Total
Savings due to Precise/SQL | 1259771 | End user savings + Savings on hardware + Savings at DBAs
|
Cost of Precise / SQL for 10 DBA accounts / computers = $25000 x 10 = 250000
Suppose I give a 25% discount = $25000 x 10 x 0.75 = 187500
Looking at this, we don't even need to give a discount in our sales. We can actually increase the
price of existing Precise/SQL so that we get some more money.
Insight has to be charged higher than what Alon has in mind ($250,000).
This can also mean that the salesforce are heavily depending on
... Get more on HelpWriting.net ...

Nestlé Pizza Case Study
Nestlé Refrigerated Pizza Case
Executive summary:
In 1990 Nestlé Refrigerated Food Company, NRFC, subsidiary of Nestlé S.A, had to decide about
the launch of a refrigerated pizza, under the name of Contadina pizza, continuing the build of the
refrigerated food category it started few years ago with the launch of the Contadina pasta and
sauces, and where the satisfying results exceeded expectations, NRFC would be then the first mover
in this new category product, pre empting its serious and major competitor: Kraft general food who
was on his way to make a similar launch(their launch is expected within six months). The market
studies consisting of the forecast of the estimated demand show that the pizza ... Show more content
on Helpwriting.net ...
–$18 million would be dedicated to promotion and advertising, based on what 37% of overall
awareness was used in the forecast. )
The results (see exhibits A,B,C,D ) show that:
–at 24% user penetration the option A (pizza kit plus toppings) would allow a margin of $12,570
millions while the option B (pizza only) let a total factory sales amount of $35,137 well below the
$45,000 millions basic business requirements.
–the exhibit 21 shows for the "top two box" a noticeable difference between the Contadina users and
non users, it gets obvious then that the amount of the percentage of brand users will heavily affect
the results. For that reason we set different scenarios assuming various user penetrations: 5% 10%
15% and 20%, the option A results start insuring the NRFC threshold at a minimum user penetration
of 7%.
So these numbers recommend the introduction of the refrigerated pizza with the toppings option.
Let's have a look on the concept test for the pizza comparing to that for the Contadina pasta and
sauces: * For the pasta we can see (exhibit 6) that 26% of total surveyed persons perceive it as a
fresh product, only 8% think its price is too high, and 61% found nothing dislikable in it. * About
the pizza (exhibit 19) 26% found it too expensive comparing to the take out or delivery one, even
among those who were favorable to the product, only 4%

Advantages And Disadvants: Lifestyle International Pvt....
Section B: Application Application 1: Chapter 7: Military Manoeuvres Military manoeuvring refers
to the ability to balance extreme demands between optimum preparation and speediness. While a
group opts for speed over preparation, they risk losing its resources that are unprepared but they
have the first mover advantage. In comparison, a group which prefers preparation over speed, they
risk valuable opportunities in certain times, but they can analyse the enemy forces and improve their
own forces and reduce the percentage of losing because they are fully prepared. Before Lifestyle
International Pvt. Ltd was established by Landmark Company in 1999, India faced an economic
crisis in the early 1990s, the crisis was finally solved by the government, ... Show more content on
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Besides that, the company was also recognized amongst top 21st Best Work Place in Asia across
sectors in a study on Asia's Best Workplaces 2015 conducted by Great Place to Work Institute. This
implies that the company has make use of the strategy in Sun Zi's Art of War Chapter 9 Movement
and Deployment of Troops.The company believes that with greater loyalty, higher standards of
discipline can be applied on the employees and results in a stronger and creative

Pornography Analysis
In the article written by Brian Doucet who is a senior lecturer at Erasmus University and Drew Philp
who is an author and journalist. Both composers question "what do we learn from viewing an
abandoned house dissociated from its context". The authors are making a claim that rather than
viewing "ruin porn" as an aesthetic and tourist attraction. We should be trying to help one another
"as global citizens". I agree this article should be published on Shorthorns (University of Texas at
Arlington's newspaper). In this analysis, I will be evaluating the effectiveness of rhetorical appeals,
analyzing the rhetorical appeals of the writer and explaining on why I agree it should be published.
What is "ruin porn"? Don't be quick to assume such as myself and think about the social taboo of
"porn". In reality, ruin porn is a recent movement in photography that takes the decline of the built–
environment (cities, buildings, infrastructure) as its subject to make it into this aesthetic photo to be
publicized. However, the authors manage to speak the truth that although such "shocking
photographs" only serve to "obscure the humanity and the complexity behind the city's long
struggle". The authors are able to evoke a feeling of empathy to the audience by signaling that
although the photographs of Detroit seem "aesthetic", these are the enduring struggles of Detroit
citizens. If reading that those "abandoned and gutted" houses are the homes of individuals still
doesn't

Persuasive Essay
Going to a place where poverty reigns supreme really makes you appreciate what you have. In past
years the city of Detroit has taken on a less than admirable reputation. Crime and poverty are often
associated with the former car capital of the Midwest. Most people wouldn't want to step foot in the
city, afraid of what they might experience. But if I had the chance to go back, I would take it in a
heartbeat. Detroit is living proof that you shouldn't judge a book by its cover. In past years, the
ELCA youth gathering has been held in New Orleans and San Antonio. But in 2015, it was in
Detroit. At first, I had absolutely no interest in going. The way our pastor described it made it sound
like a week–long church service– totally boring! We were told that we would do different
community service projects and go to a worship type thing every night at Ford Field. I dreaded
having to waste a week of my summer doing boring community service. Thankfully, my mom
wouldn't let me back out of the trip. We rode into Detroit on a charter bus with different churches in
the area. Armed with grocery bags full of snacks and water bottles, pillows, blankets, and our
luggage, we began our journey to a city we had heard only bad things about. Throughout the almost
five hour drive, the adults on the bus tried to keep us entertained with movies and license plate
bingo. Nevertheless, we complained from hour two until we reached our hotels. Now I will admit
that some places in Detroit are a little sketchy. We had assumed that our hotel would be in the nicer
part of the city. Oh boy were we wrong. We pulled up to a dingy looking one story building that said
"Marriot Business" on the sign out front. We were greeted inside by people from the gathering. They
gave us our wristbands and bus bands and quickly told us what to expect in the week to come. Also,
much to our horror, they told us where to go if there was a terror threat at the hotel. We awoke the
next morning eager to do some sight–seeing before the official start of the gathering that night. We
took the bus into downtown Detroit and, just like the tourist you seeing in the movies, we
unashamedly took pictures of anything mildly interesting or different. We were left off the

Spin Masters Toys Case Write-Up Essay
MG 640
Spin Master Toys (A): Finding A Manufacturer for E–Chargers
1.) Executive Summary: Spin Master Toys core competencies are marketing and bringing creative
toys to market. Alex Perez should choose Wah Shing and utilize their core competencies of
manufacturing electronic toys. Electronic components can be difficult to acquire therefore Wah
Shing's relationships with suppliers will be beneficial. Speed to market is key, therefore Wah Shing
has the best capabilities to meet Spin Master delivery commits Building long–term supplier
relationship with Wah Shing is imperative if Spin Masters decides to stay in the electronic toy
industry.
2.) My assessment of the process Spin Masters has used to get ... Show more content on
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I am faced with stringent time constraints and therefore I cannot risk any possible supply
disruptions. As for Wah Shing they have developed good supplier relationships with electrical
component suppliers. This is crucial as the components used in E–Chargers are not always readily
available. Wah Shing has minimal financial risk, competitive pricing and more knowledge of the
componentry that E–Chargers entail. Wah Shing has produced other complex electronic toys and
therefore would have the processes and technological capabilities to produce an E–Charger within
the stringent tolerances. It would be hard for me to change Wai Lung's core competencies of die–
casting and plastic toys. I do not think with the time I'm allotted I would be able to overcome the
knowledge gap they have for electronic toys. Wah Shing's engineers have the ability to closely
monitor the production of E–Chargers and correct any problems that may arise in the manufacturing
process. It is imperative to have engineers readily available who can help prevent any potential work
stoppages as Spin Masters does not have a lot of time to get E–Charges to market. Lastly, after
careful consideration I noticed Hasbro does have relationships with both Wai Lung and Wah Shing.
Hasbro has contracted less complex toys to Wai Lung as that's their core business and more complex
electronic toys to Wah Shing. This has

The Half Truth Of First Mover Advantage
The Half–Truth of First–Mover Advantage
The first–mover advantage is defined as a firm's ability to be better off than its competitors as a
result of being the first to market in a new product category. This concept is accepted without
questioning or objecting it, a great amount of mangers believe that be incorporating this status will
increase their competitive advantage and obtaining a great part of the market share. There are
executives that believe that the first–mover is a great advantage that will make their business
succeed in every industry that they enter, the case is that there are many scientific refutals of this
method because not every firm has the same sources as others, and the market and technology
change differently, plus we must include other different factors. The research in this article found
situations in which companies are successful with the first–mover method, but also found situations
where firms need different sources and sometimes are unsuccessful. In the article, we found two
factors that influence greatly the first–mover's success, this factors are:
The pace at which the technology of the product is evolving
The pace at which the market for the product is expanding
By, knowing this factors we can create a strategy in competing in the market depending on these
factors, after doing this we could distinguish between the long–term advantage which can increase a
companies profits and grab a greater market share than competitors, or a

Swot Analysis Of V-Shop
Executive Summary
V–shop is an easy, simple, and user–friendly application and online service which allows customers
to virtually "try on" clothing before purchasing. It requires the user to input their body dimensions,
such as upper chest, bust, waist, and height. From there, a virtual character with real–life proportions
of the user is created. By partnering with large, international retailers, V–shop can combine retailers'
data and the data provided by the user to create a new and super convenient way to shop online with
the benefits of in–store shopping. The focus of the paper is the B2B application, so therefore the
target market is international retailers. The aim is to go after the largest segment, which would be
international ... Show more content on Helpwriting.net ...
Lastly, international retailers engage in business in multiple countries. Examples of international
retailers include Zara and H&M.
Targeting
As shown in Table 1, the target market of V–shop is international clothing retailers, such as Zara,
H&M, and Gap Incorporated because they are more profitable companies that have more resources
to put toward technology advancements, such as V–Shop. When the consumers are shopping for
clothing online, V–Shop will help efficiently distribute retailer's products downstream by providing
a full understanding of the clothes what they want to purchase for potential customers.
The reason why the target market for V–shop is international retailers, rather than local or domestic,
is because of the likelihood of them being interested in the software. Considering their high
revenues, the bet is on their ability to risk with launching the service on their websites. For instance,
the sales in the apparel sector in 2016 for H&M reached $192.267 billion, for Gap Inc. – $15.516
billion, including their Old Navy brand (The H&M Group, 2016).
According to an annual survey, which polled over 5,000 consumers, by comScore and UPS in 2016,
51% of customers purchased items on online, compared to 48% in 2015; the survey also showed
that "44% of smartphone users made buys through their devices, compared to

Analysis Of Mcdonald 's S Low Cost Industry
To compare or contrast any industry, our text's author makes a clear distinction of the identification
of the specific industry so the appropriate strategy can be identified. To ensure the strategy
identification is not apples to oranges, he gives the example of McDonald's utilizing Porter's low
cost strategy if it's in relation to all restaurants and not just fast–food, but if the industry was fast
food only with an organization like White Castle, McDonalds would be defined somewhere in the
middle. Specific market industries are important in identifying the type of strategy an organization is
utilizing and strategies are relative terms to the way in which the organization hopes to or actually
fits into an industry. Porter's generic typology emphasizes low cost industries or how industries
strategies differentiate their products in the industry through specific focus groups or to the market
as a whole. Porter's typology is expressed in low–cost (cost leadership) strategy (without focus),
where typical quality and research and development standards are set a there is very little
opportunity to improve either because of the cost driver scenario. Wal–Mart is identified in our text
as part of this group. Next is the focus low cost strategy, identified by low cost items with a specific
niche. The text refers to Aldi, a low cost retailer known for a specialized selection of items
management have deemed to be low cost, but specific to the community needs in which they

Crocs
Crocs: Revolutionizing an Industry's Supply Chain Model for Competitive Advantage Q 1) What are
Crocs core competencies? Ans: I think that some of the core competencies of Crocs are as follows:
a. Well co–ordinated supply chain: This is one thing that sets apart Crocs from the other show
manufacturers. After acquiring Foam Creations, they actively opened more production stores in
different parts of the world and currently have a capacity which is much larger than the demand
expected. This helps them fulfill the orders which are generated very fast. Also, because of this, they
have the capability to manage their supply more efficiently depending on the demand of the market.
For example, if a particular type of product if very well ... Show more content on Helpwriting.net ...
Ans: I would recommend Crocs to expand by growing into other product extensions. This is
because, even after increasing its sales in the five years after it was started, I believe Crocs did not
diversify enough into other products. In this age of financial and economic upheaval, I believe that
only firms which have diversified sufficiently will be able to survive in the long run. So, expanding
into other areas is of critical importance to Crocs in the long run. Most of the products of Crocs are
doing well and Crocs has this significant stregnth of testing products in various places without
facing losses due to under or over production. This method of product extension hence is in line
with the core competencies of Crocs of excellent supply chain and the superior raw materials used.
Personally, I don't think that expanding only by acquisition is a good idea in the long run. Because,
more often than not, the strategic assets of the firm being acquired and the firm that is acquiring are
not in complete sync with each other. Also, I believe that expanding through acquisition is not a
continous process and hence, the resultant bursts of extra demand that is generated might adversely
impact the core competencies of Crocs which is its excellent supply chain network. It is of
paramount importance for Crocs to ensure that its traditional core competencies are used to the
maximum even after

To What Extent Is Growing Through Integration with Other...
To what extent is growing through integration with other businesses a good way for a firm to
increase its competitiveness?
Growing through integration is concerned with mergers and takeovers of businesses. There are a
number of different ways of integrating: Horizontal (same industry, same stage of production),
backward vertical (same industry towards a supplier), forward vertical (same industry towards the
customer) and Conglomerate (different industries).
Growing through integration can have a positive effect on the competitiveness of a business in that
firms are able to buy out or merge with other large powers in the market to make a 'super power' in
the market. This 'super power' gains a larger % of the market as the two original ... Show more
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This overall suggests that the integration of the two businesses has made them more competitive.
Integration could also benefit business competitiveness in that it is an extremely fast way for a
business to grow. In many industries the 'first mover advantage' is crucial to any business that wants
to capitalise on other areas of the industry that have not yet been exploited. If one firm manages to
utilise the first mover advantage other firms may be left behind and so may struggle to compete in a
certain area. However if a firm was to buy out competition then they would have less of a problem
trying to establish themselves in the area. Asda recently took over Netto for a figure of £778mil. The
move saw Asda instantly take over the 193 Netto stores across the UK many of which are small high
street shops compared to the typical supermarket stores that Asda currently operates. The move will
allow Asda to compete with other high street stores such as Tesco express and Sainsbury's division
of small high street stores. Without the takeover Asda would have found it incredibly difficult to
establish themselves in this area of the industry. However Asda now have bought into an number of
stores that will be situated across the UK and will be able to compete with the likes of Tesco and
Sainsbury's. The takeover has also gained Asda a further 0.7% share in the market

Roberts Media PLC Question Essay
Q4) Using all the information available to you, complete the following tasks. Analyse the key
arguments for and against Harry Gardner's proposal. Make a justified recommendation on whether
you think that the Directors of Roberts Media plc should accept Harry Gardner's proposal. (34
marks)
Harrys proposal to move to a digital only market has many advantages and disadvantages. Firstly
the market RM are currently operating in is dealing which lead to them seeing profits fall by 12%
last year. If these trends continue RM will its eventually struggle to operate and may even begin to
make a loss. The new market Harry is suggesting is in fact growing rapidly with a predicted rise in
digital subscriptions from 3–10million in the next 2 ... Show more content on Helpwriting.net ...
Their skills and expertise in the print market which has previously won awards are potentially going
to be lost by changing markets. Not only this re–training might be required which will cost the
company a lot of money.
Harrys strategy involved getting rid of the print works and distribution network as they are surplus
to requirements. Although this will reduce wage costs and increase ROCE which is an objective of
the business, redundancies cost money and with the long serving nature of the work force de–
motivation could occur between the surviving staff as long time friends may lose their jobs. 75% of
the staff at the company are part of a trade union compared to an industry average of 50% who are
not afraid of taking action. Unrest between the staff could lead to industrial action such as strikes
which not only create bad publicity for the business but costs RM money as production could be
delayed or even halted.
The change in market will cause some old customers to be lost who don't want to read a digital
magazine or don't have the ability to. for this reason a launch campaign will be required to attract
new customers which will increase the amount of money spent on marketing and might not be
viable depending on their budget.
The strategy also plans for relocation of the business to Manchester. The new location is smaller and
also cheaper. It also plans to encourage employees to work from home which should also further
reduce costs and

Essay about Hulu
All quotations and references refer to " Hulu: An Evil plot to Destroy the World" unless otherwise
noted. 1) Hulu succeeded while everyone predicted its failure due to the following reasons: * Hulu
harnessed existing technologies namely online video and broadcast media to create a new platform
that was "focused on helping users find and enjoy the world's premium, professionally produced
content when where and how they want it". The platform brought together professional content
owners/providers, advertisers and content consumers/users in a platform mediated network. * Rather
than choose to be a destination site or syndicate content, Hulu chose to be both by being an
aggregator of online video. There were web sites that did ... Show more content on Helpwriting.net
...
* Hulu also focused on users and offered its service free to them thereby maximising the cross–side
network effects between users and advertisers on its platform resulting in increased revenues
generated from advertisers. 2) Hulu's business strategy is to be focused "on helping users find and
enjoy the world's premium professionally produced content when, where and how they want it".
Hulu does this by using Internet technology to bring free content to its users anywhere at any time.
Hulu is a first mover in this space and is currently enjoying the first mover advantage. However with
the ubiquity of internet technology accompanied by lower costs and the commoditization of the
technology, the barrier to entry will be reduced and more players will be attracted to the profitable
online video business, eating into Hulu's profitability and success. Also, the increase in IT
investments in the internet age causes "a Winner–take–all dynamic and high turbulence, as each
group of dominant innovators is threatened by succeeding waves of innovation" (McAfee and
Brynjolfsson, 2008) in Schumpeterian competition. This makes Hulu's success vulnerable. The case
mentions that there is already an emergence of competitive threat from "TV Everywhere" and even
though CEO, Jason Kilar discounts the effect on Hulu, the new entrant is

Dana Write Up Bella Healthcare India Essay
EMSM TP19 – Dana Lin Team is Ready but Say NO to Project TKO After Project Baton, was the
Bella India team fully equipped to lead a new product development project? Was Project TKO the
right one to tackle? I think Bella India team is fully equipped to lead new product development
especially for India market. However, Project TKO is not the right one to tackle. Why is the team
ready for India market? Because there is big market demand and Bella India team has all the
knowledge to meet the market requirement. For market demand, the EKG equipment market in
emerging economies were expected to have 10% growth per annum as both the need and ability to
pay for better cardiac care increase, and India is one of the fast growing markets. ... Show more
content on Helpwriting.net ...
This means the demand is lesser but the competition is stronger. If Bella India wants to develop a
new product for a new market, I suggest they focus their investment on the product segment that is
growing and competition is smaller. Among the growing product segment, I think 6/12–channel is
the potential segment to develop because its projected growth is the biggest and by 2017, it will be
almost 3 times bigger than it is now (2010). And there are only 4 main players and market share is
almost equally spread on 3 of them. This may imply that their products are similar in function and
pricing. With Bella team's innovative design of mobile connectivity which also gives their new
product advantage to compete with these 6/12–channel main market players. What's more, the TKO
is planed to incorporate a digital image and communications (DICOM) is not a right choice, either.
Since this is not critical in the near term, it's not necessary to add this feature at this time. This
feature can be developed as a wave 2 stage or an upgraded version to sell in another time when the
market is able to use and buy. More features add more cost. The challenging of the new product
development is not only time but also cost. Because there are a lot of competitors are working on
similar products already, if Bella India team wants to have first mover advantage, they have to
complete production before anyone else. And take

Case Study Of Blis Technologies
Introduction
Blis Technologies Limited is a biotechnology company that manufactures advanced probiotics for
the mouth and throat. Founded in 2000, Blis products were acknowledged as groundbreaking in the
biotechnology sector, with the noteworthy award such as the 2010 Frost & Sullivan for Global
Entrepreneurship (Kloeten, 2010). Throughout 17 years of operation, Blis Technologies Ltd. still
keeps to itself as a small to medium enterprise, with a steady exporting strategy around the world,
Blis also acknowledged in the industry as a company, notably by ranked 22nd by Deloitte on the list
of Fastest Growing Mature Business in New Zealand for 2016 (Deloitte, 2016).
This assignment will analyse the past operation of Blis Technologies ... Show more content on
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Since then, Blis Technologies have developed one more trademarked probiotics– BLIS M18™ – and
a variety of supplementing products.
Entry mode decision
The decision to export was influenced by the advantages that Blis has. First and foremost, Blis
technologies have an advantage in technology leadership not only specialised physical apparent but
more importantly the knowledge to create and apply its products. The company's first product (BLIS
K12™ ™ ) was credited as the world's first probiotic or the mouth and throat (Blis Technologies
Ltd.), which strengthen the company's technology advantage and open an opportunity to create a
completely new market segment. With a first–in–the–world discovery, the commercialisation of
BLIS K12™ was backed with first–mover advantage, as Blis Technologies Ltd. was the initial
significant occupant of the probiotic for oral health market segment. This gave the company a clear
and quick pathway to monopolising the market for oral health probiotics. In addition, BLIS K12™
was the final fruit of three researching decades would lower the chances of competitors attempting
to quickly developed a similar alternative. However, being the first company to offer a brand new
solution as an alternative to traditional products also give Blis Technologies the exposure to risks,
including the difficulties marketing something new to customers, potentially negative market
reactions

Essay on Global Expansion
.The advantage of being the first mover gives the opportunity to gain control. Which could bring
great success and also the risk to fail. Both companies had the first mover advantage over other
companies, Both were capable of expanding their busniness and achiving customer satisfaction. Not
with the same level of achievement but both are still standing firm.
2. The difference is that for service company they must provide customer satisfaction and for a
manufacturing company they must provide product satisfaction. To achieve global success a service
company must have a good communication with their customers by having well trained employees.
The element is having excellent customer service. An obstable to global expansion is the high ...
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The elements that a company needs to have global success is knowing the culture of the countries
that they are going to do business with and sending the right workers to the countries they will do
best in to do business. The obstacles for global expansion would be like not finding good supporting
countries like a company like boeing and now finding good staff that can do business in a certain
country.
3. They want to build relationships between other countries and their customers is a good thing.
Another good thing is that they want to hire people in that country and place that know it better and
have lived there because they would know where everything is and who lives there and needs what.
Some bad things though is since they have so many staff workers across the world that those
business could be inefficient and they could lose their relationship with the people and places and
even countries. Then DHL could start losing their high ranked reputation and lose a lot of business
with customers and other types of companies such as boeing and then they could even go bankrupt
or out of business for good.
4. DHL failed in the U.S. because of the Airborne Express, which they paid $1 billion for and ever
since it has been making them lose money. The dangers are that other companies are going to be
looking at them more and waiting for them to mess up so that they can step in and try to take over
there business.
5. You have too much to do with too few resources. You

Personal Reflection: External Environmental Analysis Of...
Re: New strategic approach – Personal reflection Background: The indication from market
intelligence studies is that the current CIMERWA Ltd company's strategic objectives will not
provide the company with opportunities for sustainable growth especially when considering the
anticipated paradigm shift in the market towards 3D building models, flexible concrete and
substitution products. External environmental analysis (PESTEL) indicates that globalization and
technology will influence speedy development and availability substitution products for cement in
an effort to build affordable houses. For internal efficiency, competitiveness within the enterprise
was analyzed using the well–established tools like the five forces framework, ... Show more content
The vision was developed with the strategic intent to understand the rival's current strategy, products
offering, their market positioning, their objectives, their resources and capabilities, and assumptions
industry. The analysis of pillars of the vision: To be the best cost provider .Train and develop the
team's capabilities and competencies to make them technically prepared to implement the new
strategy. Maximize stakeholder value.This remains our highest objective by following policies that
(1) continuously improve our competitive advantage and maintain the market leader through our
offerings resulting from our operations effectiveness. (2) Minimize cost and waste while improving
the quality of our products, (3) enhance the skills and satisfaction of our employees, and (4)
contribute to the development of our community from which we draw our resources and sustenance.
We would like to have the first mover advantage and expand our footprint to regional markets
Innovation development of substitution products and optimization of current products through our
R&D facilities while not compromising on

The Success Of United Cereal
United Cereal began its European expansion in 1952 by the acquiring a baked goods company in
England. It then directly invested in other established companies in order to save costs by utilising
their well–established distribution lines and branding products using well known subsidiaries. This
expansion aimed to achieve leverage by economies of scale and further increase revenues. The
company's strong shared values, 'The UC way', effected their strategies by ensuring the company
carried out extensive market research before launching their new products to maximise customer
value and innovate to prevent stagnation. Additionally, innovation was greatly encouraged in the
organisation.
UC got known in the industry for using the brand management matrix structure, which allowed it to
succeed in the European market, only second to Kellogg's. Using this system, brand managers
operated under subsidiaries and country managers. As brands were treated as profit centres, it gave
rise to internal competition, promoted efficiency and cut costs. As a result, the R&D achieved
supremacy, allowing UC to own the highest product and process patents in the market. Using a multi
domestic strategy, UC also established national subsidiaries in individual countries which acted as
Mini UC's which worked on the same values and structure of its parent American company.
However, the CM's were allowed to customise and tailor products and processes to local needs to
obtain maximum profit. As an aftermath

Walmart Essay
Walmart Case Definition of Main Problem: There can be no argument that Wal*Mart has
revolutionized the discount retailing industry. Furthermore, CEO Glass and COO Soderquist have
stepped in at the helm of this company and continued to take it in the right direction by quadrupling
sales and profits from 1987 to 1993. The main problem they now face is how to sustain their
phenomenal performance, and becoming number one has magnified this issue. No longer can they
just sneak into small towns where the only competition is the local merchant's shop. No longer can
they copy larger companies like Sears and J.C. Penny's because of their size and scope. The fact is,
Wal*Mart is bigger than these companies and their direct competitors ... Show more content on
Helpwriting.net ...
Though supplier power is high in the retail discounting industry, Wal*Mart changed the game with
their two–step hub–and–spoke distribution network. Though building 1,000,000 square foot
distribution centers seems costly, it allows Wal*Mart to purchase from their suppliers at a
significantly reduced cost and deliver to their stores with 48 hours, sometimes even 24 hours. The
network's become so effective that 80% of their inventory comes directly from these 27 centers. In
contrast, Kmart has only 50% of their products coming from distribution centers with a full half
being shipped directly from suppliers into their stores, thus raising costs to Kmart and their
customers. Systems such as "cross–docking" are also aiding Wal*Mart in their fight to streamline
every process by reducing inventory and restocking costs. Another decision that demonstrates
Wal*Mart's commitment to the future is their unyielding emphasis on superior information
technology. Beginning in 1983 and standard by 1988, electronic scanning of Uniform Product Codes
was installed in Wal*Mart stores. This and similar programs were effective in ensuring accurate
pricing and reducing shrinkage, yet Kmart recognized its importance as well, and by 1990, had
similar systems in place in its stores as well. Secondly, a $700 million investment in satellite
systems made communication between headquarters, distribution centers, and stores much more
effective. With this in place, sales data

Case Study Of Beth-El Industries
Bachelor Thesis
Beth–El Industries
Selena Suparman (12021792)
Student: Selena Suparman
Student number: 12021792
Program: IBMS FT AP
Prepared for: FIP8–Committee
27 May 2015
FIP8 Final Report
Is it viable for Beth–El Zikhron Yaaqov Industries Ltd. (reaching > +15% within 3 years) to
introduce air–filtration systems into the Brazilian luxury automotive security industry?
Sponsor Company: Beth–El Zikhron Yaaqov Industries Ltd.
Contact person: Mr. Jehudah Fehlauer
Telephone: +972 4 629 999
Email: j.fehlauer@beind.com
CERTIFICATION OF AUTHORSHIP:
I hereby certify that I am the sole author of this report. All assistance I have received from outside
sources has been documented in the report, as well as, listed after the conclusion under "Works
cited." This report was created exclusively by me, specifically for the course FIP–8.
Signature(s): Date: 27/05/2015
Preface
This research was conducted in the context of the FIP–8 course, in the interest of Beth–El Industries.
Many companies are ... Show more content on Helpwriting.net ...
Through using the ABELL three–dimensional business definition model and a VRIO analysis, it was
defined that Beth–El Industries will expand in the direction of customer group and needs, as it
switches from military and governmental target groups into the civilian rather commercial sector.
Moreover, Beth–El was identified as a hidden champion of the 21st century. Concluding the internal
analysis, I outlined the strengths and weaknesses that have been identified in the internal analysis, in
an IFAS matrix. Beth–El Industries' main strengths are their high quality products, the flexibility and

customization possibility and their reputation as experts and strong market leader position.
Continuous thrive to innovation through competent employees is what marks the company

Nestle Case
ESTIMATED DEMAND FORECASTED | OPTION 1: PIZZA & TOPPING | TOPPING |
TOTAL PIZZA & TOPPNG | OPTION 1: PIZZA ONLY | Total Estimated Dollar Sales
(Penetration of 24) | $ 46,110,180 | $ 8,400,000 | $ 54,510,180 | $ 35,200,000 | Total Estimated
Dollar Sales (Penetration of 20) | $ 43,821,023 | $ 7,982,979 | $ 51,804,002 | $ 31,281,436 | Total
Estimated Dollar Sales (Penetration of 15) | $ 40,959,575 | $ 7,461,702 | $ 48,421,277 | $ 29,142,096
| Total Estimated Dollar Sales (Penetration of 10) | $ 38,098,128 | $ 6,940,426 | $ 45,038,554 | $
27,002,757 | Total Estimated Dollar Sales ... Show more content on Helpwriting.net ...
On the other hand, refrigerated pasta quality was always qualified higher than dry pasta quality. This
analysis concludes that refrigerated pasta had a higher potential market than refrigerated pizza did
because the first one had a clear advantage. Refrigerated pizza had to compete with the quality of
takeout pizza. * In the concept attributes for refrigerated pasta, the issue of the price did not come
up. People might be able to pay a premium price for having refrigerated pasta with the quality of
fresh pasta. In contrast, the attributes for refrigerated pizza showed this price issue. 23% of people
said that price should be improved.
SIMILARITIES:
* Pasta and pizza products were new product concepts part of a large and growing Italian ethnic
food category. Both launches were aimed to catch the growing trend of this market. * There was no
leader in the refrigerated pasta and pizza markets in U.S. This could grant the opportunity to have
the first mover advantage. * Appeal concepts/awareness: Pizza kit concept registered a high
probability of buying similar to that of pasta concept appeal. For pasta, Nestle used Bases which
completed 330 concept appeals in six different cities. The top two boxes were 75%. Similarly, the
top two boxes for pizza were between 87% and 74%. * Key concepts for refrigerated pasta and
pizza were freshness and convenience. Refrigerated pasta concepts were compared to dry pasta
concepts obtaining the highest ratings.

Prime Time Health Care
Understand problem / opportunity WHAT DO WE NEED TO KNOW & WHAT ORGANIZATION
KNOWS: INTERVIEWS Company Timeline: The Accidental Start 2011–2012 Based on a recent
interview with both managing partners of Prime Time Healthcare, our team has a solid
understanding on how data visualization can create numerous advantages for our clients (Spencer &
Dries, 2014). In 2012, Prime Time Healthcare was created by accident after a lawsuit changed the
entrepreneur's original business plan, and the result of the case forced the managing partners to
focus on a single niche due to compliance and regulatory issues (Spencer & Dries, 2014). Company
Timeline: 2012–2013 the Oil Boom The first trend that Prime Time Healthcare was able to take
advantage of was the increased demand for skilled labor in low–populated areas in North Dakota
and Montana due to the shale oil boom (Spencer & Dries, 2014). This initial success in recruiting
skilled talent led to the perfection of several processes and the beginning of key relationships with
rural healthcare providers (Spencer & Dries, 2014). Despite recent success, rural demand for skilled
labor remains the most important value driver for current and future business (Spencer & Dries,
2014). One of the surprises during the oil boom experience was that the region's demand for skilled
labor was not as unique as previously thought (Spencer & Dries, 2014). Pretty quickly, it became
clear that several areas needed this exact job placing service,

Adventure Is Dangerous, Try Routine It Is Lethal ( Paulo...
My Journey to the U.S.A.
If you think adventure is dangerous, try routine it is lethal (Paulo Coelho). I'd always liked to travel
but not as much anymore. September 16, 2007 was the most chaotic day of my life. I was 12 years
old when we left Iran. Know let me tell you the events leading you to that day. My parents decide
that we should move to the United State so that way we would be closer to the rest of our family.
Okay, now to the day before chaos began.
Like any other day I woke up and did what most people do in the morning; get dressed and eat. Two
of my dad's friends had come over to help my dad take our luggage to the airport a day before so we
didn't have too much things with us. I remember we were all sitting in the living room and my
younger sister, 7 at the time that just gotten up and walked into the living room with her pajamas on.
She had gotten so scared when she say that we that company over. Her face was so red from
embarrassment I died laughing, I'm a good sister, won't you say.
My dad left with his friends to go to the airport. My mom and sister and I went down stairs to our
neighbor's house. Pretty much the last few weeks, we ate eating delicious savory Armenian
barbecue. Since it was the last day we had barbecue with our neighbors. By lunch time my dad had
already gotten home from the airport. My sister, dad, and our neighbor's husband were down in the
garage making the food. The smell of Armenian barbecue is like the smell of pancakes in the

The Strengths And Weaknesses Of The Flyerpedia
A strength of the Flyerpedia is enhancing the customer experience. Consumers can quickly locate
their products and complete their shopping experience without the hassle of running through
multiple aisles to find their products. This can be useful when consumers have little time to spend in
the store because they have tight schedules and are striving for convenience and efficiency. In
addition, another strength is that consumers can know the quantity of their desired products before
going through the aisles. A personal perspective is entering a furniture store where their lamps were
sold out and the next shipment had yet to arrive. Had it been known that there wasn't any stock in
that particular location, another retail location could have been visited and time could have been
saved. Trust was eroded because their supply chain was inefficient in getting the right product to
their shelves at the right time. Although it can be hard for companies to improve their supply chain,
one way to mitigate their losses is to display the quantity of in–store products so that consumers
wouldn't be disappointed when finding out that their product is sold out. Implementing the kiosk
would cost less and be quicker than analyzing and improving the supply chain process. Therefore,
the strength in the Flyerpedia is building trust in consumers as well as mitigating losses of
inefficient inventories.
However, a weakness of the product is that the consumer's buffer time in the stores is decreased.

The Effects Of Pepsi And Pepsi On The United States
One of the biggest health problems that the United States is dealing with at the moment is obesity.
Coke & Pepsi can be some of the major players to blame for the amount of sugar and acid in their
products. Both companies have made strides to combat this issue, but then they fall back into their
trap. For example, Pepsi came out with multiple lines of diet products to give those whom care
about their health a substitute product. As it turns out in many studies the diet drink is almost worse
than the standard drink. Coke came out with Vitamin Water, to give those whom wanted an
alternative to water and Gatorade a healthy opinion to get your daily intake of vitamins. As it turned
out, studies showed that the drink was pretty much sugar water. This issue needs to be addressed so
that credibility is not fully lost. Below shows the negativity that surrounds the intake of soda.
Without executing properly on brand awareness a consumer will not be able to differentiate between
its' competitors. There are hundreds of different types of beverages to choose from and even sodas
for that matter. In order to stay market leaders, Coke and Pepsi most continue to innovate and adapt
to new competitors, not only on a domestic scale, but on a global scale. They must also continue to
acquire brands that pose a threat. Below is a chart of the top, nonalcoholic beverage brands that
control the marketplace.
Politics in the United States have influenced the supply & demand for Coke and Pepsi

The Growing Prevalence Of Cultural Tourism
In determining a business opportunity, two main problems have been identified. The first problem
arises from the growing prevalence of cultural tourism; modern tourists are more concerned with
immersing themselves in the cultural context of their destination than ever before (Richards, 2007).
Travellers are wanting to see more than just the sights – there is an emerging desire to meet local
inhabitants and experience what life is like for them (Smith, 2009). The problem that arises from
this is that it can be difficult for travellers to meet locals and experience the culture beyond that
which can be found in the guidebook. Additionally, these kinds of experiences can be expensive and
difficult to organise. The second problem that has ... Show more content on Helpwriting.net ...
In this case, the proposed solution is "AirMeals", a collaborative consumption platform that
connects travelling "Clients" who want to experience a traditional home cooked meals in a foreign
destination with local "Cooks" who are willing to host them. Cooks can be defined as locals with
culture understanding and openness to foreigners. This can be broken into two main market
segments; stay at home parents and retirees. Both of these market segments have access to the
resources and means (including time and motivation) necessary to prepare and share meals with
visiting travellers. Clients can be defined as travellers with the desire to meet locals and experience
local culture. This customer group is captured effectively in two market segment segments: young
travellers (aged 18 to 25) and middle–aged (aged 25 to 50) travelling couples. Both of these
segments represent individuals who are generally open to new experience and are more likely to
want to engage in the culture of their destinations. 2.0 Business Opportunity Assessment 2.1
Industry/Market Feasibility Analysis Given that primary function of AirMeals is to facilitate
communication for travellers, it is evident that AirMeals is predominantly situated in the travel and
tourism

Econ 5315 Hw 10
Adapted Homework, Ch. 11
(11 points possible)
1. "An Analysis of sustainability is similar to a five forces analysis." Comment on this, focusing on
the firm you've been studying for your term project. (1 point)
A sustainability analysis is similar to a five forces analysis because they are focus on creating
competitive advantage. The sustainability analysis is to analyze and find a way to compete with
competitors and deal with potential entrants, in order to maintain profits in the long run. The
analysis includes the company's resources and isolating mechanism that help the company to sustain
its advantages. The five forces analysis also analyze 5 factors, like supplier power, buyer power,
competitors, new entrants, and ... Show more content on Helpwriting.net ...
4. The firm you've been studying for your term project has co–specialized assets. Has this firm
prospered from its co–specialized assets? Why or why not? (2 points)
The firm definitely has prospered from its co–specialized assets. You can definitely say like division
like American eagle or the from the new union us airways express are assets that complement with
the main airline because it reaches a different sector in need of shorter and lower demand flights
6. Are the following likely to create first mover advantages? Why or why not? (2 points: 1 point
each)
a. Toyota introduced the first commercially successful hybrid car.
This will definitely create a first mover advantage. To be the first one of a product will create this
advantage and put you a head of competitors.
b. T–Mobile has introduced free phone calls from international locations.
This case is not a first movers advantage example because this is not new for other telephone
companies.
A. Each of the following parts describes a firm that was an early mover in its market. In light of the
information provided, indicate whether the firm's position as an early mover is likely to be the basis
of a sustainable competitive advantage, and explain why or why not. (2 points: 1 point each) 1) A
bank has issued the largest number of ATM cards in a large urban area.

Independent Towing Case Study
The risk, Independent Towing Inc. was founded in 2008 and are located in Santa Ana, Ca. The risk
occupies a 4,000 square foot joisted masonry building located in a commercial area which houses a
business office, a secured storage locker for personal items left in repossessed vehicles and a 2,000
square foot warehouse which stores repossessed vehicles as well as the companies tow trucks and
camera cars. The front door and windows are secured with steel bars. Customers enter the business
at the front door which can be electronically opened by an employee. Additionally, there is a video
camera located at the front door with a speaker that the customer must identify themselves with
before being allowed entry. The building is protected by a twelve

The Impact Of Internet On The Level Of Competition
The ways in which the internet will affect the level of competition in this industry and for this case
include the following;
Cost Reduction
In the previous years, the film industry in Japan used to make use of many employees in the
production process. That means that the company spends a lot of money in paying for labor. With
the availability of the internet, there are animated pictures that are found on the internet and can be
used for the film production industry. That means that the number of employees who are used in
production will be reduced. The company will also be able to work in a fast way. That means that
the wages that were paid to the drawer over the three months of production will be drastically
reduced (Gardner, and Howard, ... Show more content on Helpwriting.net ...
Availability of High Skilled Staff
With the availability of the internet, the companies in the film production industry will be able to
advertise for job vacancies via the internet. Internet adverts usually go wide and broad. That means
that the companies will have a wide variety of staff to select. That means they will get the best skills
from all over the world. Availability of skilled labor will lead to more innovations in the company,
and that will result in company efficiency. Availability of efficient staff usually leads to increased
efficiency that cuts on the costs of the company (Bartlett, & Ghoshal, 140).
From the above advantages of the use of the internet, then to is evident that it will be the next big
thing that brings about competition. Companies should invest in technology so that they can benefit
from the advantages that accrue from the use of technology. With a rapidly growing technological
environment, it is advisable for companies to invest more in technology and that will be their
biggest source of competitive advantage (Due, 56).
Strategies That Can Be Adopted
Every organization should have laid down strategies that will help in the achievement of the goals of
a company. The first thing for a company is to set up its goals. The goals will help in determining
the strategy that will be used in a company. A company

True Earth Case
Introduction "Mulling over the extensive data from the TruEarth and BASES studies, Eckstein
wondered whether to launch the pizza product and what the volume would be". The following
forecast analysis shows whether or not the TruEarth pizza should be launched Demand Forecast
80% of those who claim they "definitely would buy" and 30% of those who stated they "probably
would by" would actually complete a purchase, resulting in a 24% and a 37% trial rate for non–
consumers and TruEarth costumers respectively. Looking at the table above,there is an estimated
total awareness for this product of 16.18%. Based on an anticipated ACV of 40%, this results in an
adjusted trial rate of 1,8%. Thus TruEarth will get a total of 1.07 million trial ... Show more content
The argument that pizza is an "indulgence" food is rendered questionable by the sheer number of
consumers who eat pizza each year. With 77% of consumers eating pizza at least once a month the
dish may be better described as a "convenience" food, particularly considering the ease associated
with ordering a pizza as opposed to cooking every night. The concept of an refrigerated pizza that
consumers can just stick in the microwave increases this sense of simplicity, and the steady growth
of the refrigerated pizza industry speaks to the motivation being one of convenience rather than
enjoying a special treat. As long as it tastes good (something TruEarth has experience in
accomplishing), and as long as "low carb" can be stamped across the packaging, there is a high
likelihood that a new, healthy, quality–ingredient, whole–grain refrigerated pizza option will do
well, even without the luxury of entering a growing market, as was the case with TruEarth's fresh
pastas. Lastly, TruEarth is enhancing the refrigerated–pizza offering by developing a "refrigerated
pizza kit" that maintains the sentimental value of a true cooking experience. Conclusion We have
seen from the forecast model of the refrigerated pizza kit that the whole–grain refrigerated pizza kit
could make a profit, as the $17.07 million exceeds the minimum required wholesale value of 12
million, showing a surplus of $5.05 million. We also have seen that TruEarth has a first mover

The Threat Of Zomato
Threat from Substitutes
Zomato is of the strong belief that their focus on restaurant discovery and facilitating a holistic
dining experience gives them an edge over competition.
As Deepinder Goyal, founder, Zomato, says, Zomato is driven to constantly improve our product
within the space with a small margin of error. Zomato realizes that it is a winner–takes–all and is
therefore focused on dominating the competition within its space.
Google Maps – Latest release of Google Maps for desktops includes listings of restaurants in the
neighborhood. It also facilitates restaurant search and provides photos, reviews, ratings and even the
floor the business is located at. Zomato's advantage over Maps is that Maps hasn't started menu
listings yet ... Show more content on Helpwriting.net ...
Since it is easy–to–use online platform, constraints related to distribution is eliminated. This
removes a potential factor for bargaining of buyers.
Bargaining power of suppliers
Suppliers of Zomato – Print media and online media – Editors' choice on play store
Zomato has become famous through its publicity in print media, through play store, through
advertisements in Restaurants. To add to this, there is also dependency on reviewers – they do not
have any way to check the authenticity of reviews as of now.
These all become the suppliers of Zomato. Thus the threats which they face are:
What if restaurants do not want to list themselves on Zomato? What if they move to another app?
Since the reviews are subject to the perspective of the patron, it may be a biased one – moreover,
spam may defeat the purpose – Ratings may get subjective. They have a content team, but it needs
to expand.
Zomato does not have a system of rewarding the reviewers who spend a lot of time writing reviews
– which may put them off from writing
Incentives for reviewers are required – if competitors give them – they may switch to other apps –
they should make sure the reviewers stay

Advantages Of The First Mover Vs. Market Follower
1.0 First Mover Vs. Market Follower
1.1 What is First Mover?
It is a form of competitive advantage that a company gain its fame and money by being the first to
enter a specific market or industry. Being the first often allows a company to acquire superior brand
recognition, as well as customer loyalty. The company also has more time to make perfect its
product or services before other competitors come along.
For examples of first movers include innovative companies such as eBay and Coca–Cola. eBay was
the first company to take auctions process online in 1995. Coca–Cola in the other place was the first
cola producer whom started off selling cough mixture but then realized consumers prefer drinking it
as soda, hence came up with the idea to ... Show more content on Helpwriting.net ...
In order to be a first–mover, an organisation must be a pioneer batch of business ideas, and this
means incurring costs in terms of time and investment. For example Sony, technology must be
invented, distribution systems have to be established and knowledge about new markets must be
learned from scratch, sometimes it may be painful. For those who comes later to the market, the
costs of acquiring all this knowledge can be much lower: products can be reverse engineered to
discover their secrets and then improved on or experienced staff can be head hunted from the first–
mover firm to impart and share their knowledge and etc.
3.0 Benefits of Market Follower
Reduce risks
By focusing on what works and what does not. Hence will not repeat the costly mistakes of
competitors but yet still grows its customer base.
Avoid extra costs
Imitation can be just as effective and profitable as innovation. Market leaders take on costs of
research and development, distribution, and consumer education. However a market follower
piggybacks on the tactics that work best for the leader and gain its opportunity to appeal in a
competitor's consumer base. Instead of trying to be the best or most popular company, a market
follower focuses on leverages its own successes to grow the business.
Capitalize on the successes of market

The Invention Of The First Mover
The first–mover advantage is defined as a firm's ability to be better off than its competitors as a
result of being the first to market in a new product category. This concept is accepted without
questioning or objecting it, a great amount of mangers believe that be incorporating this status will
increase their competitive advantage and obtaining a great part of the market share. There are
executives that believe that the first–mover is a great advantage that will make their business
succeed in every industry that they enter, the case is that there are many scientific refutals of this
method because not every firm has the same sources as others, and the market and technology
change differently, plus we must include other different factors. The research in this article found
situations in which companies are successful with the first–mover method, but also found situations
where firms need different sources and sometimes are unsuccessful. In the article, we found two
factors that influence greatly the first–mover's success, this factors are:
The pace at which the technology of the product is evolving
The pace at which the market for the product is expanding
By, knowing this factors we can create a strategy in competing in the market depending on these
factors, after doing this we could distinguish between the long–term advantage which can increase a
companies profits and grab a greater market share than competitors, or a short–time which is not the
greatest, but can give

Opportunities At Amazon
Opportunities are meant to take advantage of once being noticed. Like how Amazon took notice of
its data in the early 2000's, it needs to take notice of other opportunities that are laid before them.
The opportunities that they should continue to focus would be growth prospects e–commerce and
strategic acquisitions. Growth prospects e–commerce E–commerce has continued to be a business
trend and it continued to grow in 2015. According to the data the Stefany Zaroban got from the U.S.
Commerce Department, the web sales in 2015 totaled "$341.7 billion for the year, a 14.6% increase
over 2014's $298.3 billion" (Zaroban, 2016). This reveals that Amazon would continue to have the
chance to increase their sales as well as an increase to bringing in more customers. According to the
data that GlobalData received, U.S. had around "300 million internet users in the year 2014 which
was an increase of 7% over the previous years" (GlobalData). These statistics show that with the
increase of online shoppers every year and the definite advance in technology in the future, more
people will shop online than to go to retail stores. Strategic Acquisitions According to Amazon's
history and timeline, they were able to add features to Amazon every year. Like in 2014 of
December, they were able to add a one–hour delivery for prime members, add in HBO GO on
Amazon Fire TV, Ultra HD Movies and TV Shows on Amazon Instant Video, included in a 'Make an
Offer' for customers, and much more throughout

Consultant Non-Disclosure Agreement
1 2 3 4 Confidentiality/ Non– disclosure agreement Consultant Non– disclosure agreement
THIS AGREEMENT is made the 28th day of December, 2012 BETWEEN: 1. Live2Work Co., Ltd.
(the 'Client'); and 2. Professor Yolanda Sarason of Colorado State University (the 'Consultant').
NOW IT IS HEREBY AGREED as follows: That to induce the Client to retain the Consultant as an
outside consultant and to furnish the Consultant with certain information that is proprietary and
confidential, the Consultant hereby warrants, represents, covenants, and agrees as follows: 1.
Engagement. The Consultant, in the course of engagement by the Client, may or will have access to
or learn certain information belonging to the Client that is ... Show more content on Helpwriting.net
...
To: Professor Yolanda Sarason Names of team members: Bui Le Thu Hien– 0951040025 Nguyen
Hong Nhung – 0951040048 th Date: December 28 , 2012 7 Introduction Companies around the
world are facing growing staff turnover problem, and Vietnam is not the exception. A website
service called www.Live2Work.com that function as a guide for job hunters and employees for their
next career move can best combine these ideas to help people an inside look of the company they
are interested in from people who are working or have worked there in order to reduce resources
waste for both companies and employees. The purpose of this report is to give an thorough analysis
of feasibility of this business idea. Phase 1 : Product/ Service Feasibility analysis Concept testing In
order to test the concept of our idea, we have conducted two main surveys which help us to
understand more about our target market and custormers. Firstly, an online survey has been
conducted through www.surveymonkey.com with the scope of 100 people from 20 to 28 years old,
including students and working people in Hanoi area (58% people are students, 42% are working
people). In this survey, we provide people 9

Research Paper On Bitcoins
What are Bitcoins and How do They Work? Unlike dollars and Euros, bitcoins are wholly virtual.
They are being touted as substitutes for normal currencies in the years to come. This is evidenced by
the growing number of organizations and business establishments that are accepting
cryptocurrencies. Bitcoins are the most popular cryptocurrencies. This virtual currency was created
in 2009 by a mysterious figure only identifiable as Nakamoto Satoshi. His true identity has never
been known. Bitcoins have appreciated in value from the cents they were worth in 2009 to the
current of $20,000 apiece in December 2017. Bitcoins are decentralized as they are not regulated by
any central authority. It represents a peer–to–peer method of payment where a ... Show more content
The number of bitcoins that you will be able to buy will depend on the prevailing value of bitcoins
on that specific day. Once you have made an order for the purchase of bitcoins, this is information is
stored in a public ledger. On this ledger, the balance on each wallet address is publicly displayed.
This helps ensure that there is transparency in the buying and selling. After buying the virtual
currency, you can then use it to transact online. You can spend it on companies that accept bitcoins
as a medium of payment. Alternatively, you can just buy the currency and wait for it to appreciate
then sell it for a profit. All the information regarding the purchase and the selling of
cryptocurrencies is stored in a block chain. What this technology does is to confirm that the
individual or organization spending the virtual currency owns them. This helps in prevention of
double–spending and fraud. Pros of Bitcoins The use of this virtual currency has several advantages.
For instance, being the first cryptocurrency in the market, it enjoys the first mover advantage. It's
always ahead of other currencies such as Litecoin, Ripple and Dash. Another advantage with
bitcoins is that its supply is fixed. That means that it will never be subjected to inflation. The value
will keep increasing due to the increased demand but fixed supply. Since its operations are
decentralized, transacting in cryptocurrencies costs less and the lead times are shorter. The
transactions are

Marketing Strategy Of The Tti Generic Business Strategy...
When looking at the TTI generic business strategy for their tax preparation business, the firm
originally operated and competed as a cost leader that also had a first mover advantage. When it first
opened, the company saw the advantage of offering cheaper tax services than the CPAs. To achieve
the cheaper price, the company made the conscious decision of hiring inexperienced employees,
who they could then train, instead of CPAs. This ensured that their costs would be much lower than
the average CPA firm, since CPAs are likely paid more. When it was just them in the market, they
were the only players in tax preparation that was offering a cheaper service and TTI was able to pass
that cost savings off to their customers. The company chose to ... Show more content on
Helpwriting.net ...
Their training program is the resource that gives them the ability to provide exceptional training to
their employees. The company is able to attract the top and most motivated candidates because of
the recognition their training program has. The following primary activity is the outbound logistics,
which for this firm is their ability to reduce the amount of time people are waiting in line at their
offices. In general, this is because of the technology that the company has invested in such as the
integration of their software with the government's servers. Marketing and Sales is the next primary
activity, which for TTI is their action in building out their brand and national marketing campaigns.
The company currently works very hard to have strong name recognition within the United States as
evidenced by the 89% of Americans who were aware of them. Furthermore, the company is also
working closely with Wal–Mart in attempting to build out their presence in untapped locations,
while also further opening up their core customers to them. This primary activity allows them access
many different channels across the nation from partnerships to their own stores. The last major
primary activity the firm has is their service based business. The service business is made up of their
emphasis on explaining to the client what additional services exist from the company as well as the
Refund Anticipation Loans that so to improve the value

Nestle Refrigerated Foods Contadina Pasta Case Study
Nestle Refrigerated Foods: Contadina Pasta & Pizza Case Brief: After the great success of Nestle
Refrigerated Food Company (NRFC) product Contadina pasta and sauces, NRFC was thinking to
grab the growth opportunity through brand extension of Contadina. As in case Cunliffe stated
"Contadina became the market leader in refrigerated pasta and sauces, but to continue our rapid
growth, we need other new product opportunities" NRFC had established certain guideline steps that
might help them a lot in developing new successful product through out their business life. Those
steps are as follow; Idea Generation Concept Screening Product development Quantification of
Volume Test Market Commercial Evaluation ... Show more content on Helpwriting.net ...
The kit product, consistent with NRFC's component approach, however was feasible" After
selecting pizza kit as a product type, NRFC divided it into two classes; a) Pizza kit with topping b)
Pizza only (without topping) Option tested as per BASES II study: a) NRFC conducted a market
research to check the most feasible option among pizza and toppings and other option of pizza only.
For the purpose of pizza and toppings total sample was of 399, out of which 304 favor the concept
and only 95 showed unfavorable responses to the option. That makes 76.19% favor the option and
23.80% were not in the favor of the pizza and toppings option. Whereas sample of 198 respondent
of pizza only 116 were the one who favors the option and rest 82 were the one who showed
unfavorable response to the option. At the end pizza only interview respondents were asked if they
thought the pizza came with topping or just cheese and sauce. Of those, 65% (76 people) understood
that pizza came with just sauce and cheese. Of the 82 unfavorable to the concept, 63% (52 people)
understood that the pizza came with just sauce and cheese. b) While conducting a market research
NRFC take in account the response of Contadina pasta users in relation with nonusers regarding the
topping option. Results of that survey is as follow:  Sample of pizza & topping = 399 (include 100
Contadina pasta users) For this

Case Study Of Oculus Rift
EXECUTIVE SUMMARY
Oculus Rift V R is the one of the latest innovative product launched on 28th March 2016. It is a
virtual reality headset developed and manufactured by Oculus V R. Oculus Rift is mainly focus on
video gaming segment of people and providing virtual reality gaming experience. Oculus Rift is a
independent company raised US$ 2.5 million through Kickstarter campaign in 2012 for the product
development (oculus rift).oculus rift is the first of its kind product in virtual reality market.in march
2014, facebook bought oculus for $2 billion.
The oculus has introduce three version,DK1 IN 2012 DK2 in mid of 2014 and latest one kit2 DK2
in 2016. The Rift has an OLED display with 1080×1200 ... Show more content on Helpwriting.net
...
Age group of 20–30 , especially guys.
People who can afford high broadband speed (minimum 5 MP per sec)
People who owning gaming consoles ( xbox and playstation )
Early adopters of novel game technologies (Have the latest games and consoles)
People with willingness and ability to spend on game, consoles and accessories.
Adventurous (Explore new gaming experiences , Loves to explore game worlds )
People who enjoy first–person games ,like racing ,shooting ,horror ,sandbox
Unique selling proposition
Oculus Rift is first of its kind product. There never before a product like oculus rift. OCULUS Rift
is unlike anything we've ever experienced.
They have the first mover advantage. Oculus rift enjoy the first mover advantage. There is no other
product in the category
It can be use across platforms. It is compatible with PC , Playstation and Xboxes
Competitive advantages over existing competitors
3D gaming
Online gaming
Pricing and Positioning Strategy
Oculus rift comes under high quality high product category. The company FIX HIGH PRICE
because of the high expenditure for research and development. The company is planning to reduce
the price by mass production and

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