Ch 16 Managing Retailing, Wholesaling, and Logistics Source: Marketing Management, 13th Ed, Kotler

1. TOP 10 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales April 7, 2011 Source: 13th Ed., Marketing Management by Kotler josephgabrielmorales.blogspot.com

2. Retailing 1. Major Types 2. Levels of Service 3. Positioning Map 4. Non-Store Retailing 5. Retailer Services Mix 6. Marketing Decisions Encountered 7. Location Decision 2 josephgabrielmorales.blogspot.com

3. Wholesaling 1. Functions 2. Major Types 3 josephgabrielmorales.blogspot.com

4. Logistics 1. Market Logistics Decision 4 josephgabrielmorales.blogspot.com

5. RETAILING josephgabrielmorales.blogspot.com

6. What are the major types? josephgabrielmorales.blogspot.com

7. Specialty Store - Limited product lines such as jewelry or men’s clothing 7 josephgabrielmorales.blogspot.com

10. Convenience Store - Similiar to a supermarket, but at a smaller scale - Usually located in residential areas - Provide customers convenient place and time to buy needed items 10 josephgabrielmorales.blogspot.com

11. Discount Store - wide variety of merchandise at low prices 11 josephgabrielmorales.blogspot.com

12. Off-price Retailer - Goods priced below regular retail prices. 12 josephgabrielmorales.blogspot.com

14. huge selling space

15. Can be selling either gen. merchandise or specialty stores13 josephgabrielmorales.blogspot.com

17. Has declined since the boom of online shopping14 josephgabrielmorales.blogspot.com

18. Modern day catalog showroom - Amazon 15 josephgabrielmorales.blogspot.com

19. Non-Store Retailing 16 josephgabrielmorales.blogspot.com

20. Retail Positioning Map 17 Broad Breadth of Product Line Narrow High Low Value Added josephgabrielmorales.blogspot.com

21. Levels of Service 18 josephgabrielmorales.blogspot.com

22. Decisions they have to make josephgabrielmorales.blogspot.com

23. Target Market - To whom will we sell the product? 20 josephgabrielmorales.blogspot.com

25. Broadness & depth of products?21 Shallow Deep Broad Narrow josephgabrielmorales.blogspot.com

27. Length (# of products in the product line)

28. Breadth (# of products company offers)

29. Depth (Different varieties of product)

30. Consistency (Rel. bet. Products in their final destination)22 josephgabrielmorales.blogspot.com

32. Prices - How will I price my product? 24 josephgabrielmorales.blogspot.com

34. Post Purchase – delivery, installation, gift-wrapping

35. Ancillary (subordinate) - parking, restroom, credit terms25 josephgabrielmorales.blogspot.com

38. Product sampling / Tasting

39. Working Demo Units

40. Free seminars27 josephgabrielmorales.blogspot.com

43. Regional Shopping centers?

44. Community Shopping centers?

45. Shopping strips?

46. Location within a larger store?29 josephgabrielmorales.blogspot.com

47. WHOLESALING josephgabrielmorales.blogspot.com

48. What their functions are… 31 josephgabrielmorales.blogspot.com

49. What their functions are… (cont’d) 32 josephgabrielmorales.blogspot.com

50. What their functions are… (cont’d) 33 josephgabrielmorales.blogspot.com

51. What are their major types? josephgabrielmorales.blogspot.com

53. Independently owned; take title to the merchandise they handle

54. Ex: jobbers, distributors, mill supply houses

55. Full Service

56. Carry stock, maintain sales force, offer credit, make deliveries, provide management assistance

57. Limited Service

58. Cater to specific type of service / merchandise35 josephgabrielmorales.blogspot.com

60. Facilitate buying and selling on a commission of 2%-6%

61. Manufacturers

62. Operations conducted by own company

63. Specialized wholesalers

64. Ex auction companies, agricultural assemblers, 36 josephgabrielmorales.blogspot.com

65. LOGISTICS josephgabrielmorales.blogspot.com

69. TOP 10 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales April 7, 2011 Source: 13th Ed., Marketing Management by Kotler josephgabrielmorales.blogspot.com