Top 2 Learning Concepts from Kotler's Ch 16 - Managing Retailing, Wholesaling, and Logistics

1. TOP 2 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales March 31, 2011 josephgabrielmorales.blogspot.com

2. Retailing 1. Major Types 2. Marketing Decisions Encountered 2 josephgabrielmorales.blogspot.com

3. MAJOR TYPES josephgabrielmorales.blogspot.com

4. Specialty Store - Limited product lines such as jewelry or men’s clothing 4 josephgabrielmorales.blogspot.com

7. Convenience Store - Similiar to a supermarket, but at a smaller scale - Usually located in residential areas - Provide customers convenient place and time to buy needed items 7 josephgabrielmorales.blogspot.com

8. Discount Store - wide variety of merchandise at low prices 8 josephgabrielmorales.blogspot.com

9. Off-price Retailer - Goods priced below regular retail prices. 9 josephgabrielmorales.blogspot.com

11. huge selling space

12. Can be selling either gen. merchandise or specialty stores10 josephgabrielmorales.blogspot.com

14. Has declined since the boom of online shopping11 josephgabrielmorales.blogspot.com

15. Modern day catalog showroom - Amazon 12 josephgabrielmorales.blogspot.com

16. MARKETING DECISIONS THEY HAVE TO MAKE josephgabrielmorales.blogspot.com

17. Target Market - To whom will we sell the product? 14 josephgabrielmorales.blogspot.com

19. Length (# of products in the product line)

20. Breadth (# of products company offers)

21. Depth (Different varieties of product)

22. Consistency (Rel. bet. Products in their final destination)15 josephgabrielmorales.blogspot.com

24. Prices - How will I price my product? 17 josephgabrielmorales.blogspot.com

26. Post Purchase – delivery, installation, gift-wrapping

27. Ancillary (subordinate) - parking, restroom, credit terms18 josephgabrielmorales.blogspot.com

30. Product sampling / Tasting

31. Working Demo Units

32. Free seminars20 josephgabrielmorales.blogspot.com

35. Central Business District?

36. Mall?

37. Marketplace?

38. Location within a larger store?22 josephgabrielmorales.blogspot.com

40. Major Types

41. Marketing Decisions23 josephgabrielmorales.blogspot.com

42. TOP 2 Learning Concepts Ch 16: Managing Retailing,Wholesaling, and Logistics Joseph Gabriel N. Morales March 31, 2011 josephgabrielmorales.blogspot.com