Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution - Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage Organizational Form and Size, Impact of Information Technology on Wholesaling - Challenges in Wholesaling -Inventory Management, Sales Management, Promotion Management, Financial Planning and Management - Retailing and its Importance - Importance to Consumers, Source of Employment - Evolution of Retailing and types of retailing
DSBM Chapter 3: Channels of Distribution SHIVANEE VYAS
Distribution means the process of transferring the product from the factory into the hands of its consumer. The distribution channels are the various outlets through which products move from manufacturers to consumers.
There are different channels of distribution and the selection of an appropriate one depends on the requirements of the manufacturer, the needs of the consumer, and the nature of the product.
https://youtu.be/gkyxy5zLJ74
slide contains more information about channels of distribution, types pf middleman who are engaged in distribution of drug, their roles and responsibilities. complete information about retailer and wholesaler
In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
DSBM Chapter 3: Channels of Distribution SHIVANEE VYAS
Distribution means the process of transferring the product from the factory into the hands of its consumer. The distribution channels are the various outlets through which products move from manufacturers to consumers.
There are different channels of distribution and the selection of an appropriate one depends on the requirements of the manufacturer, the needs of the consumer, and the nature of the product.
https://youtu.be/gkyxy5zLJ74
slide contains more information about channels of distribution, types pf middleman who are engaged in distribution of drug, their roles and responsibilities. complete information about retailer and wholesaler
In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry.
Retail pharmacy
Retail community pharmacy
Retail pharmacist
Retail pharmacy practice in Bangladesh
Retail pharmacy practice in Abroad
Retail pharmacy is a pharmacy in which drugs are sold to patients, as opposed to a hospital pharmacy. Also known as a community pharmacy.
The term ‘retail community pharmacy’ means an independent pharmacy, a chain pharmacy, a supermarket pharmacy, or a mass merchandiser pharmacy that is licensed as a pharmacy by the State and that dispenses medications to the general public at retail prices.
Purchasing and Inventory control in drug store
by Mrs. Anjua Parkhe and Mrs. Priyanka Kalamkar
Assistant Professor
Sraaswathi Vidya Bhavans College Of Pharmacy, Dombivli
Retail pharmacy
Retail community pharmacy
Retail pharmacist
Retail pharmacy practice in Bangladesh
Retail pharmacy practice in Abroad
Retail pharmacy is a pharmacy in which drugs are sold to patients, as opposed to a hospital pharmacy. Also known as a community pharmacy.
The term ‘retail community pharmacy’ means an independent pharmacy, a chain pharmacy, a supermarket pharmacy, or a mass merchandiser pharmacy that is licensed as a pharmacy by the State and that dispenses medications to the general public at retail prices.
Purchasing and Inventory control in drug store
by Mrs. Anjua Parkhe and Mrs. Priyanka Kalamkar
Assistant Professor
Sraaswathi Vidya Bhavans College Of Pharmacy, Dombivli
Prevention is better than any cure. Smallpox has been eradicated. Polio is largely controlled. Hepatitis A&B now largely preventable. Measles and rubella are targeted for elimination.
What is a vaccine? How are they developed and implemented? What is the public health effectiveness? What vaccines are in use? Learn the answers to these questions and so much more in this free report: Vaccine Fact Book 2013.
This was a group presentation at our faculty of pharmacy ain shams university supervised by department of pharmaceutics we were a team of ten members but i was the one concerned with organizing data , collecting photos , choosing a powerpoint template ,adjusting it to fit in with the topic.
As opposed to retailing, wholesaling is the act of selling products or services for the use in businesses. That being said, the wholesaling diversity is much more narrow than that of the retailing industry.
It tells about a good description of wholesale trade followed by the features of it and services provided by the wholesalers to manufacturers, retailers and to customers, i.e., their role as intermediary in the trade chain.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
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The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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Understand how search engines work
Be able to find out where your users search
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Contd….
All the activities involved in selling goods and
services to those buying for resale or business
use.
Wholesaler - those firms engaged primarily in
wholesaling activity.
Wholesalers buy mostly from producers and sell
mostly to:
Retailers,
Industrial consumers, and
Other wholesalers.
4. Definitions of Wholesaling.
Cundiff & Still : Wholesalers Buy and Resell the
Merchandise to the Retailer and other Merchants
and to the industrial , institutional and commercial
users but do not sell in significant amounts of
ultimate consumers.
S.E. Thomas : The Wholesaler or the wholesale
Trader Is a Trader who purchases goods in large
Quantities from Manufacturers and sell it to
Retailers in Small Quantities.
5. Wholesalers are Broadly Divided
into Two Types.
Freelance Wholesalers
Wholesalers working for Companies.
6. Features of Wholesalers
They operate on the Principle of Optimum Result of their
Effort.
They have Thin Margin of Profit
They are there to Minimize errors in Operations of the Company .
They Buy Goods for Resale
They Keep Inventory
They Take Risk of Price Changes
They Procure orders & Deliver them .
They Involve in Negotiation Process.
7. Features of Freelance Wholesalers
They are Usually Located in the Main Market.
Handle A large Assortment of Similar Products.
For Example Cement Wholesalers', Pharmaceutical Wholesalers &
Construction Material Wholesalers.
They do not Work for any Particular Company but they sell the Fast
Moving Products & Brands.
They Operate on Thin Margins
They Try to Negotiate Quantity Discounts from the Companies.
For Competitive Reasons they may even Sell the Goods by passing on
the entire discounts to Retailers.
8. Wholesalers Deliver Values
Wholesalers Keep Goods in hand that the
Customers need and have them accessible
instantly their customer can relay on their
inventory.
Though they always operate on the Low margin
and high Turn over at times they get together to
Bargain for better Terms.
•Ex: Kerala Distributors Association of All Goods &
Services.
9. Key Factors about Wholesalers
Wholesalers are Less bothered about the Location ,
Ambience or Promotions.
Their main focus is being in the Market and Extending
favorable prices and selective Credit to their Customers.
They Deal with Other Businessman & not Consumers.
They Deal with Specific Group of Products only.
Their Trading Area is much Larger that the retailers Trading
Area.
Their Margin are Lower but Made up with much Higher
Volumes.
10. Functions of Wholesalers
Sales and Promotion Function for Chosen
Companies Products.
Buying the Assortment of Goods to be Handled
Storage and protection of Goods till they are
sold.
Sometimes Grading and Packing of Goods.
11. Contd….
Transportation of goods to the customers.
Financing the buying of Goods and extension of
Credit to the Customers.
Bearing the Risk Associated with the Business.
Collecting and Disseminating market
information to the suppliers and customers.
12. Wholesaling functions for Producer & Supplier
Order Collecting & Marketing Agency for Producer.
Collects orders from large number of Retailers and
Distributes goods which is uneconomical for Producer
himself to do.
Wholesaler place the Orders in Advance.
13. Contd….
This ensures the great deal of certainty of
sales to the Producer.
The manufacturer can thus focus on the
quality and quantity.
Source of Information to the Producer since
he is in touch with the Market.
14. To Summarize the Functions of Wholesalers
Selling Function
Stocking Function
Financing Function
Information
Risk Handling.
15. Wholesaling Functions for Retailers
Wholesalers tries to Resolve the Finance & Stocking
problem of the Retailer.
He manages his own Inventory well thereby reducing
the risks of Carrying the Extra Stock.
Wholesalers deliver the goods promptly – There is no
waiting period.
Wholesalers delivers the best value for the goods
handled by him.
16. Contd….
The Retailer gets the Information about the new
products, Promotions .
Call frequency of the Retailer to Retailer will
vary.
The Wholesalers will normally sells to its
important customers on credit.
17. Classification of Wholesalers
Full Service wholesalers: Stocking, Selling,
Offering Credit, Delivery of Goods, and any
business assistance all are provided by the
Wholesalers.
Limited Service Wholesalers: The name Indicates
the Range of Services are limited.
Examples : Cash and Carry(Metro Type).
Merchant Wholesalers: Independent Business
which includes Distributors, Executives etc..
18. Contd…
General Merchandise: Stock a wide assortment of
unrelated products lines – Drugs, Hardware, Electric
Suppliers, Auto Equipments, food, Detergents,
Cosmetics.
General Line: Carry One or Two products line but in
depth examples Grocery, Drugs.
Producer Co-operatives: Most common in
Agricultural Products Ex: APMC yards these are set
up by the farmers to buy and sell in large quantities.
19. Wholesalers – Key Task
Assembling or Aggregating Goods
Warehousing of the Goods
Order Booking and Execution
Transportation of the Goods
Financing of the Goods
Risk Bearing
Grading and Packing
Providing Market Information
20. Major Wholesaling Decision
Man Power
Which Product to Sell
Promotional Support
Credit and Collections
Image and Customer Perception
Warehouse Location and Design
Inventory Control
Which Market to Operate in?
21. Strategic Issues in Wholesaling
Target Market Decisions
Number of Customers,
Demographic factors of Customers
Marketing Mix Decisions
Product
Place
Price
Promotion
23. Contd…
If the Company has good delivery system
across various markets it can eliminate
wholesalers.
Modernizing their warehouse and physical
handling facilities.
Profit margin are getting low between 1%-2%
24. Impact of Technology in wholesaling
E-commerce and use of internet throws up
challenge for wholesalers
Wholesalers are becoming more service
oriented by using technology to face the
competition
Information in internet are putting more
pressure on wholesalers whose primary role is
providing information to bring buyers and sellers
together.
25. Challenges in Wholesaling
Inventory Management
Should maintain a certain level of Goods always
Wholesaler should constantly monitor this Inventory
and should not let it go down.
Best Handling of the stocked Goods.
Most of the Damaged goods are cost to the Company.
For damaged goods he will claim the Reimbursement
from the company.
26. Sales Management
Wholesaler has to make the sales to his customers
without the direct involvement of the company sales
personnel.
He has keep on opening an new account Regularly.
Better servicing of the Existing customers will help in
renewal.
wholesalers sales men has to keep an eye on the
competition activity.
Concentrating on CRM will increase the Market share.
27. Promotion Management
Passing on the Company discounts to customers.
Introducing the products by giving free samples.
Display Schemes
Brand Sign Boards
Contests on a particular brand of products
Insertion activities.
28. Financial Planning and management
Security Deposit Before appointing the intermediary
Security deposit to protect the company from any payment
defaults by the Distributor.
A distributor is required to keep 10 pre signed Cheques with the
Company.
If any of the Cheques gets Bounced then the distributor has to
make the Payment through Demand Draft only for next three
months.
Due to intense competition in the Market the distributor has to
extend credit facility to his customers.
The Average Credit period provided by the wholesalers to his
retailers is 15 days.
30. Retailing and its Importance
According to English Dictionary the word RETAIL
is derived from the French term Retailler which
means “ TO BREAK BULK”
For Example:- The Retailer Buys the whole Case
of Beer Bottles , buys the whole box of Britannia
Biscuits but sells in 100 grams and beer bottles
in half liter and one liter cans.
31. Meaning of Retailing
Retailing includes all activities involved in
selling of products and services to ultimate
consumer for their Personal or Home
consumption.
Ultimate consumers make most of their
purchases in the Retail Stores.
32. Characteristics of Retail Trade
Retailers are considered to be the last link in
the Distribution Channel
Retailers has more knowledge about the
customers aspirations and requirement.
Retailers can Influence on the Buying decision
of the Consumer.
The order Size in Retail is tend to be small but
many.
The Retailers Caters to wide variety of
Customers.
33. Contd….
Retail Store service and goods displayed in store
are more important element of selling process.
The Strengths are in ensuring the Availability
and visibility of the Product he sells.
34. How do Consumer Decide which Retailer to Buy
Price( Value Offered, Credit and Discounts)
Place( Convenience, Parking, safety, Nearby)
Product Selection( Width and Depth of the
Product assortment)
Special Services( Home Delivery, Gift Wrap, Free
Parking)
Helpful sales People( Fast check out, Knowledge)
Fairness in Dealing( Honesty, Return Privileges)
35. Types of Retailer
Specialty Store
Narrow product line with deep assortment.
Example: Furniture stores, Book shops, Apparel,
Mega Mart
Department Store
Several product lines in different departments
Example: Shoppers stop
36. Contd….
Super Market
Large, Low cost, Low Margin, High Volume and self
service operation with a wide offering
Smart, D-Mart etc…
Convenience Store
Small stores located in Residential areas, Open
Long hours all days of the week limited variety of
products like groceries and food products.
37. Retailing and its Importance to Consumers
Merchandising:-
A set of Activities involved in acquiring goods and
services and making them available at the places.
The focus is on acquiring the goods and storing
them so that any consumer can access to them at
a time , place and quantity convenient to them.
Merchandising Functions:-
Availability of Products at the store so that no
costumer go back without buying his requirement.
Making the product available in different
Assortment.
38. Contd…
Taking the right decision to introduce the right
product to the customers.
Getting the products at the right prices and
taking the advantage of all promotional activities.
Planning out for shelf and space for the products
to display.
39. Customer Service
The Location of the store and its working hours.
The width and depth of the goods available in
the store.
The prices at which the goods are made
available.
Help and assist within the store to support the
selection of the goods by the consumers.
Free demonstration of the product if required.
Additional facilities like A.C., Coffee shop, Card
access facility etc..
40. Customer communication
Communication basically used by the Retailer is
about:
Announce the Opening of the Retail store.
Tell customers about the promotions Running.
Inform customers about the any additional
facilities introduced in the store.
Example:- We keep on seeing full page
advertisements almost every Sunday from big
bazaar about the promotions the store is running
currently.
41. Employment Opportunities in Retail
The retail industry offers substantial
employment opportunities.
Part-time and Full time work is plentiful ranging
from small, independent retailers to national and
multinational retail chains.
Solid store experience can lead to an array of
retail management and store support career
ladders.
42. FDI to boost employment opportunities in retail
Rituparna Chakraborty, Vice- President, Indian Staffing Federation
shared a few facts with TJinsite (research & knowledge arm of
TimesJobs.com), "It is estimated that FDI in retail can create
approximately 4 million direct jobs and almost 5 to 6 million
indirect jobs including contractual employment within a span of 10
years, making it the largest sector in organized employment."
Waving off the uncertainty in the market, experts predict that the
declaration of FDI in retail will benefit the entire Indian retail
sector. Job opportunities across levels and profiles are expected to
grow and demand for niche skills will be high. As Seema Arora
Nambiar, Senior Director, People Resources, McDonald's India
(West & South Region) stated in TimesJobs.com RecruiteX, "With
the opening up of the Indian market to single-brand FDI
employment opportunities, especially, at the entry level, will rise."
Profiles such as sales, supply chain executives, security personnel,
attendants, in-shop supervisors, floor managers and warehouse
supervisors are likely to see significant increase in demand, added
Rituparna.