Hello Everyone ! welcome to our studio space of UGS ! This is the desktop study of departmental store , Hoping you all would enjoy it and would be helpful to you all . Thank you ! UGS

1. THE
DEPARTMENTAL
STORE
DESKTOP STUDY
1
ARCHITECTURAL
DESIGN

2. THE
INTRODUCTION
2
SO LET’S GET STARTED TO THE
TOPIC AND THE THING WHICH
THE PEOPLE OF THE WORLD
DEPEND ON !
FOR THERE DAILY GOODS

3. So what is a
DEPARTMENTAL
STORE ?
A department store is a large store, divided into
departments which sell such products as
furnishings, electronics, clothing, footwear, toys,
cosmetics, and sometimes also groceries. ...
A department store has several departments
housed under the same roof to facilitate buying,
customer service, and merchandising.
3

4. SO WHAT IS THE
PURPOSE OF THE
DEPARTMENTAL STORE ?
The basic objective of a departmental store is to
provide a large variety of merchandise 'from a pin to an
airplane' in one place. It also aims at providing quality
goods and services to the customers and acts as a
universal supplier.

 But sometimes, the purpose of a store actually
is to buy something and take it home right away.
It might be because one has a need that's even
sooner than ever-faster online shipping can
accommodate (something from a home
improvement store.
4

5. 5
(i) Shopping convenience:
A departmental store enables the customers to purchase
all their requirement under one roof and the customers
need not go from one shop to another for making
purchases. This provides great convenience to the
customers and also saves their time and labour.
(ii) Wide Choice:
The departmental store keeps a large variety of products
and hence offers an opportunity to the customers to select
goods of their liking from a large stock of goods of
different qualities, brands, designs, colours, styles, etc.

HOW THE
DEPARTMENTAL STORE
HELP(ADVANTAGE)
PEOPLE ?

6. 6
.
ADVANTAGES
(iii) Economies of large scale:
ADVERTISEMENTS:
Departmental stores, being large-scale establishments, enjoy all the
economies and benefits of large-scale organisations. This reduces
their costs and increases the profits.
(iv) Liberal services:
They provide many unique services to their customers like free
home delivery, accepting telephone orders, restaurants, recreational
facilities, reading rooms, after-sale service, etc. Some of the stores
even offer credit facilities to their customers.
(v) Central Location:
A departmental store is generally located in the important central
place of a city. It is, therefore, easily accessible to the customers.

7. 7
ADVANTAGES
(vi) Economy and Advertising:
The advertisement of one department is the advertisement of the other
departments also. A customer who enters a departmental store to
purchase some goods is induced to buy some other goods also
displayed in the store. Hence, one department advertises for the other.
Moreover, a departmental store pan advertises on a large scale thus
saving in advertising costs.
(vii) Use of Specialised Services:
The departmental stores can afford to employ specialists with expert
knowledge to perform various functions. This saves in many costs,
attracts customers and increases the sales and profits.
(viii) Large Volume of Sales:
Due to the various facilities provided by the departmental stores, they
make larger sales. Large turnover further reduces the selling cost per
unit on one hand and increases the profit on the other.

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SO WHAT ARE
THE
REQUIREMENT
OF
DEPARTMENTAL
STORE ?
LOCATION: As it always plays a crucial role in any business.
Of course, getting the required licenses and permits is the first step. But, the
BIGGER question that you would need to answer before step 1 is “where is
it” that you want to setup your departmental store.
i.e. you must know where your customers are because this is what makes or breaks
your business.

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REQUIREMENTS
a. Finding a Location:
Although a great location may not guarantee success, a bad location will almost
always guarantee failure. Deciding where to put your business is as important as the
type of business you choose to do.
A location with a reasonable degree of security, access to public transport for
your customers, adequate parking is suggested.
Also look out for the competitors in the area. Lesser the competition, easier is the
sales.
The best location combines visibility, affordability and lease terms you can live with.
In particular, a departmental store is more successful in newly developed areas.
The rent for a place can be as small as Rs 10,000 to Rs 10 lac depending upon the
city, location and size of the departmental store. The rent of a store shouldn’t be more
than 4% of sales on the safer side.

10. TYPE OF BUILDING OUTLOOK AT
THAT LOCATION
ONE OF THE MAIN FACTOR IS SURE THAT THE OUT LOOK OF THE
STORE BUILDING ATTRACT THE CUSTOMERS WHICH IS THE
ULTIMATE SOURCE TO GAIN IT’S PRODUCTIVITY !
1
.
10
Majorly the stores with the massive elevations attract the
Soul of the customers because it make them feel to have some
More number of products and choice . It is one of the way
that big companies do to attract customers .
Sometime even if the store is small it attract more amount
Of customers , and one of the major reason is the elevation
Design faction and its beautiful outward display . This
Makes the customers to feel exited to explore the store .

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THE UNIVERSAL AND BASIC STANDERDS
OF DEPARTMENTAL STORE
The height factor plays the major role in the building functionality . So we need to take the average universal
Heights so that everyone can access it with out any physical disturbance

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UNIVERSAL STANDERDS
As shown in the right image , every element in
The store is been constructed with the universal
standerd heights , therefore it helps people to
To access the functionality space with comfort .
If the design of the inner store elements were
not made according to the average height of
The person then it would difficult for some
People and they will not be able to access, so
The design should be made according to the
Universal and average heights .

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UNIVERSAL STANDERDS
IN DETAILED ANTHROPOMETERIC
DATA ANALYSIS
Measurement chart
COUNTER AREA

14. 14
.
UNIVERSAL STANDERDS
Measurements chart

ANTHROPOMETRIC DATA
CLOTHING AREA SHEVES

15. UNIVERSAL STANDERDS
ANTHROPOMETRIC DATA
15
Measurement chart
STORE SHELVES

16. 16
UNIVERSAL STANDERDS
Measurement chart






ANTHROPOMETRIC DATA
CLOTHING AREA

17. 17
TOTAL DEPARTMENTAL STORE DATA
REQUIREMENTS

18. 18
REFERENCE OF THE BUILDING INTERIOR ELEMENTS ACCORDING
TO THE AVERAGE HUMAN HEIGHT
FURTHER STANDERS OF THE
DEPARTMENTAL STORE



19. 19
This is one of the best example of
circulation space inside the departmental
store with the help of bubble diagram
This indicates how the process of
functioning inside the departmental store




BUBBLE DIAGRAM OF CIRCULATION SPACE INSIDE THE STORE

20. 20
In departmental store every single object is made with the
By keeping the average human height as a reference so that
It makes easier for the people to access it








BASIC FUNDAMENTAL NESESSITY AND REQUIREMENTS NEEDED FOR THE
DEPARTMENTAL STORE

21. BASIC UNIVERSAL
STANDERDS

21
DEPARTMENTAL STORE SHELVES

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STANDARDS


GENERAL DEPARTMENTAL STORE PLAN WHICH INDICATES THE PROPER AND
UNIFORMLY ARRANGED STORES AND FUNCTIONALITY SPACES

23. 23
PARKING STANDARDS
THE ONE OF THE MAIN THING BEFORE ALL THESE ARE,
THE IMPORTANCE PARKING SPACE OUTSIDE THE STORE.

24. 24
PARKING STANDARDS
 Person 2 Name
 Customer member title



25. 25
PARKING STANDARDS
PARKING SPACES ACCORDING TO HANDICAPPED PEOPLE

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WASHROOM STANDARDS

27. 27
WASHROOM STANDERDS
IN THE CASE OF PHYSICALLY HANDICAPPED PEOPLE

28. 28
SOME BASIC DOOR STANDERDS

29. 29
FIRE SAFTY MEASUREMENTS

30. RELIANCE MART,
VIJAYAWADA
30
CASE STUDY

31. 31
Reliance Market in Kasturibaipet, Vijayawada is one of the leading businesses in
the Supermarkets .
RELIANCE MART , VIJAYAWADA
Reliance mart ,vijayawada

32. 32
ABOUT FOUNDER AND CEO
Founder - Mukesh Ambani CEO - V.Subramanian

33. DD/MM/20XX
ADD A FOOTER
33
GROWTH PROFILE
 Reliance Retail reported a turnover of Rs. 1,30,566 crore for
the financial year 2018-19. As on 30th Sep 2019, Reliance
Retail operates 10,901 stores across 6,700+ cities with a
retail area of over 24.5 million sft.


34. 34
The city of victory
VIJAYAWADA:
its area is 5,049sq.m and 288m perimeter , claimed to be one of the biggest mart in vijayawada and by employing
50 to 60employes by an average . The employees are also been trained specially.
Site plan of the mart
View of the mart

35. 35
we can se that there is a certain circulation behind al the rows .And also the department’ are placed according
to the importance that peoples chooses the most.
Signage plan:
Plan of the mart

36. 36
Grocery area

37. 37
On all the major events and occasions, the shop décor of reliance is revised .
This work begins about 10 to 15 days ahead of the occasions. Varies sale and discounts offers are allowed to the
customers. The store changes its interiors on the following :
• festivals
• Occasions,etc
SHOP DECOR

38. 38
FUNCTIONING OF THE STORE.
SUPPLIERS
Reliance deals with all the big suppliers in the region these includes:
Nestle
ITC
Lepton
Preethi, butterfly
Hindusthan unilever products
Almonard
Amul dairy
patanjali
Cadbury,etc

39. 39
The goods which are replaced frequently on the shelfs, include :
• Dairy products
• Fruits and vegitables,
• Fishery and butchery,
• Soaps and detergents etc.
PURCHASE PROCEDURE
Selection of products
Taking into cart and requing quantity
Billing

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Customers will always find discounted and sale products in reliance. Reliance has allotted certain areas in
the store where through out the year products are put on promotions .The majority of the promotional items
are displaces near the entrance, to catch the customers eyes.
Big promotional offers are conducted in the festival times products which relate to the occasions are
displayed on the sale. Customers walking in before reopen of schools will witness ‘Back to School’
promotion offering variety of stationary items and school bags for students .
PROMOTION

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Store promotion
Reliance encourages both store and company promotion.
Many goods are promoted by the stores salesman. Most of these goods fall in the perfumes and
spray category. Other frequently promoted items include daily consumer goods like water, tea,
juice, rice, washing detergents, tissue boxes etc.
Company promotion
Many brands send representative to promote there products. These company representatives are seen on
their respective stalls offering samples of these products to the passing by customers .some commonly
setup stalls include: Alitea , Nescafe, Good a day biscuits, Tiffany, etc.

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Reliance Retail Academy was awarded the Asian Human Capital Award 2013 and a Special Commendation
Prize for Work Smart - A Business Excellence and Workforce Enablement Program:
•Reliance Retail appeared in the list of Most Trusted Retailers as per ET Brand Equity 2016 Survey.
•Reliance Retail recognized as India’s Top 10 Retail Companies to Work for Calendar Year 2017 by Great
Place to Work Institute and Retailers Association of India (RAI).
•Reliance Fresh ranked among the ‘Most Trusted Service Brands’ in India by Brand Equity.
AWARDS AND ACHIEVEMENTS.

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• High quality maintenance.
• Wide market presences and strong brand name.
Weakness :
• Product variety is available but more Stock Keeping Unit (SKUs )are not present due to
inefficient back end infrastructure.
• Poor inventory control at certain locations is a concern.
Opportunity :
• Large untapped market in India
Threats :
• With other competitive wstores opened in Indian market share is reducing.
SWOT ANALYSIS
Strengths :

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Conclusion :
A highly spacious departmental store which offers a wide variety of products from all over the
world.
Having various departments present within a reachable distance, reliance is a good choice for daily
shopping. The store does adhere to its tagline -'Always Fresh Always For Less' Providing parking
space and counter to leave shopping bags while in side the store add to the convenience that the
customers desire.
The large isles allows the customers to move around easily, even during rush times. Reliance
employees are present in all corners of the store to lend assistance to any customer. Overall, a
customer has a good and pleasant time shopping at reliance.

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THANK
YOU
PRESENTED BY
D.MOHANANJALI- 026
K. ANISHA- 018
CH.JAGATH RATNA- 010 G.UDAY-016
RAMA KRISHNA-011 UMA - 017
ON BEHALF OF OUR WHOLE
TEAM
V.RAMESH- 038

46. THANK YOU !
46
HOPING YOU ALL WOULD HAVE ENJOYED THE
PRESENTATION !
GENERATED IN:
UDAY STUDIOS