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Marketing Channels

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Jyoti Batra
Jyoti Batra
BusinessNews & Politics
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Chapter 15 Managing Marketing Channels
I. What is the place element of the marketing mix? ,[object Object]
II. What is a marketing channel ? ,[object Object]
III. Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slide 15-8 FIGURE 15-A Types of Intermediaries
Slide 15-10 FIGURE 15-2 How intermediaries improve exchange efficiencies
IV. Channel Structure Decisions
A. Direct Vs. Indirect Channels ,[object Object],[object Object],[object Object],[object Object]
Slide 15-15 FIGURE 15-4 Examples of direct and indirect channels
B. Target Market Coverage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
C. Dual Distribution ,[object Object],[object Object]
V. Vertical Marketing Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
VI. Factors to Consider When Selecting Specific Intermediaries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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