Chapter 16 Managing Retailing Wholesaling Logistics

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The document discusses retailing, wholesaling, and logistics. It describes different types of retailers like department stores, supermarkets, and discount stores. Retailers make decisions about their target markets, product assortment, pricing, and promotion. Wholesalers help manufacturers reach many small business customers efficiently through activities like selling, promoting, bulk breaking, and financing. Market logistics involves planning the infrastructure to meet customer demand through decisions about the value proposition, channel design, operational excellence, and information systems.

Part 6 : Delivering Value Chapter 16 – Managing Retailing, Wholesaling & Logistics

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