This document discusses retail management. It defines retail management as managing all activities involved in making products available to customers, including capital raising, purchasing, accounting, distribution, product development, and marketing. The key aspects of retail management are bringing customers into stores to fulfill their needs by providing a variety of products and services in a convenient manner. Effective retail management requires considering social, economic, technological, political, and legal factors. The main challenges are providing excellent customer service while achieving fair profits in a competitive environment and retaining customers.