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RETAILING AND WHOLESALING

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RETAILING AND WHOLESALING

  1. 1. RETAILING AND WHOLESALING PRESENTEDBY: SAIKUMAR 2B4-01 BHAVESHPATEL 2B4-03 KUMARIARCHANA 2B4-13 HARISH.M 2B4-15 RAKESHPAGADALA 2B4-25
  2. 2. RETAILING
  3. 3. What is retailing?  Retailing can bedefined asthebuying and selling of goods and services. It can also bedefined asthetimely delivery of goodsand servicesdemanded by consumersat pricesthat are competitiveand affordable.  Theterm 'retail' isderived from theFrench word retailer which means'to cut apieceoff or to break bulk'. In simpleterms, it impliesafirst-hand transaction with the customer.
  4. 4. Functions of retailer 1. Buying 2. Storage 3. Selling 4. Grading and packing 5. Risk-bearing 6. Transportation 7. Financing 8. Salespromotion 9. Information
  5. 5. TheAdvantagesof Retail Marketing   Personal Interaction Real-TimeControl SeriousCustomers Createseconomic utility Yieldsbenefit for consumers, manufactures and wholesalers
  6. 6. TheDisadvantagesof Retail Marketing  Increased cost Lossof focus
  7. 7. Typesof retailers
  8. 8. Amount Of Service • Self Service • Limited Service • Full service Retail
  9. 9. Product Line, Depth, Breadth • Specialty store • Department store • Supermarket • Convenience store • Service retailers
  10. 10. Superstores • Supercenters • Category killer • Hypermarkets
  11. 11. Organization • Chain stores • Franchise organizations • Merchandising conglomerates
  12. 12. Relative prices • Discount stores Off-price retailers- • Independent off-price retailers- • Factory outlets- • Warehouse club-
  13. 13. WHOLESALING
  14. 14. What iswholesaling? Wholesaling isadistribution channel function whereoneorganization buysproductsfrom supplying firmswith theprimary intention of redistributing to other organizations(but, in general, not to thefinal consumer).
  15. 15. Functionsof wholesaling  Assembling  Warehousing or storage  Dispersion  Transportation  Financing  Risk-bearing  Grading and packing  Pricing
  16. 16. Advantagesof wholesaling Selling and promoting Buying assortment building Warehousing Transportation Financing Risk-bearing Market information Management servicesand advice
  17. 17. Disadvantagesof wholesaling Limited quantity Higher production levels Production consistency Pricing
  18. 18. Typesof wholesalers
  19. 19. Wholesalers v/s Retailers Volumeof transaction Purchaseand sale Specialization Scope Knowledgeof salesmanship Natureof selling Importanceof place
  20. 20. Wholesaler Marketing Decisions

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