1. Retailing is defined as all activities involved in selling goods or services directly to consumers for their personal use. A retailer is a business whose sales primarily come from retailing. 2. There are different types of retailing including general merchandising retailing like department stores, food retailing like supermarkets and convenience stores, and non-store retailing like internet, catalog, and television home shopping. 3. International retailing faces issues related to legislation, taxation, consumer perspective differences between countries, and managing salespeople across borders.

1. RETAILING : DEFINITION
AND TYPES
PEREZ Claire
NETO Cristina

2. SUMARY
1. Definition
2. Types
• General merchandising retailing
• Food retailing
• Non store Retailing
3. Issues in international retailing

3. DEFINITION
 Retailing (according to Kotler):
All activities involved in selling goods or services
directly to final consumers for their personal, nonbusiness
use.
 Retailer :
Business whose sales come primarily from retailing.

4. GENERAL MERCHANDISING RETAILING
Retailers offering a narrow
product line and wide assortment.
Ex : FNAC (Music products)
Zara (youth fashion)
Specialty Stores Specialized Markets
Markets that house stores
specializing in a particular product
category.
Ex : Marché biologique des Batignolles
Spice market in Istanbul

5. Offer a broad variety of goods
and wide assortments.
Ex :
Department Stores
General merchandise
discount stores
GENERAL MERCHANDISING RETAILING
Sell high volumes of merchandise,
charge lower prices and offer
limited service. They are 2 types :
All-purpose and
Category specialists

6. Sell brand name and designer
merchandise at bellow regular
retail prices. Overruns, irregular
products, previous
seasons´products.
Ex : La vallée village in France
Offer high-turnover, brand name
goods at discount prices.
Off price retailers Catalog showrooms
GENERAL MERCHANDISING RETAILING

7. Small residential retailers, open
long hours and carry limited lines
of higher-turnover necessities.
Self-service retailers with annual
sales higher than 2million€ and
less than 20. 000 square feet of
store space.
Ex :
Combination stores (food and drug).
Hypermarkets combine supermarket,
discount and warehouse retailing.
Require members to pay or no and
offer limited lines of brand name
merchandise at a substantial discount.
Ex :
Convenience store Super centre/Hyper market
FOOD RETAILING
Convenience supermarket Warehouse clubs

8. Increasingly popular and extent of
use from country to country.
Interactive home shopping or
electronic retailing, increase
company diversification.
Vending machines Internet retailing
NON-STORE RETAILING
Television home shopping
A venue for selling merchandising to consumers
in their homes using cable channels.

9. Venues for selling merchandise to
consumers using catalog and
other types of direct mail. Must be
adapted to local market needs
and practices.
Is a salesperson, typically an
independent distributor, contacts
a consumer, demonstrates
product use and benefits.
Catalog retailing Direct selling
NON-STORE RETAILING
Network Marketing
Is growing rapidly, especially in emerging markets.

10. ISSUES IN INTERNATIONAL RETAILING
 Legislation and regulation
 Taxation and cross border shopping
 Consumer perspective variation
 Salespeople and management