This document outlines 10 key concepts about retailing, wholesaling, and logistics. It defines retailing and wholesaling, describes the major types of each, and explains how franchising works. It also discusses how market logistic decisions are made and trends in logistics, such as frequent deliveries, shorter order times, and customized packaging.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
Analyzing Business Markets
What is Organizational Buying?
Top Business Marketing Challenges
Characteristics of Business Markets
Buying Situation
Participants in Business Buying ProcessThe Buying Center
Supplier SearchForms of Electronic Marketplaces
Methods for Researching Customer Value
Establishing Corporate Trust and Credibility
Factors Affecting Buyer-Supplier Relationships
What is Opportunism?
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
Analyzing Business Markets
What is Organizational Buying?
Top Business Marketing Challenges
Characteristics of Business Markets
Buying Situation
Participants in Business Buying ProcessThe Buying Center
Supplier SearchForms of Electronic Marketplaces
Methods for Researching Customer Value
Establishing Corporate Trust and Credibility
Factors Affecting Buyer-Supplier Relationships
What is Opportunism?
A form of product that consists of activities, benefits or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. The government sector, with its court, employment services, hospitals, loan agencies, military services, police and fire department, postal service and schools, in the service business. An essential ingredient to any service provision is the use of appropriate staff and people. Refers to the systems used to assist the organization in delivering the service. Where is the service being delivered? Physical Evidence is the element of the service mix.
In this presentation, we will discuss about the concept and definition of wholesaling, characteristics of wholesaling, functions of wholesaler. We will also talk about services provide by the wholesaler to producers, retailers, consumers, growth and trend of wholesaler, types of wholesalers and wholesaler marketing decisions.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Leading Inventory Innovations Within Multi-Channel RetailDwight Hill
Merchandise availability continues to be one of the most important challenges within retailers today. As the customer is demanding retailers provide a consistent experience across all channels, retailers are forced to innovate and redefine how merchandise is distributed to customers in an omni-channel or digitally converging world. This presentation explores specific areas of inventory management, including planning, visibility, and how the lines are blurring between e-commerce and brick & mortar. Within are tenets that outline best practices, and a group of retailers that stand out as harbingers of the future of inventory management.
Master Class - Digitally Native Vertical Brands with Hassan Yassine, GAIACollective Academy
Hassan Yassine, Co-founder and CMO of GAIA Design, shares some characteristics of Digitally Native Vertical Brands and his experience building one in an Emerging Market such as Mexico.
What is Ecommerce?
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.
Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.
Global retail ecommerce sales are projected to reach $27 trillion by 2020.
Types of Ecommerce Models
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
Examples of Ecommerce
Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.
1. Retail:
The sale of a product by a business directly to a customer without any intermediary.
2. Wholesale:
The sale of products in bulk, often to a retailer that then sells them directly to consumers.
3. Dropshipping:
The sale of a product, which is manufactured and shipped to the consumer by a third party.
4. Crowdfunding:
The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
5. Subscription:
The automatic recurring purchase of a product or ser
1. Top 10 Concepts
Managing Retailing
Wholesaling and
Logistics
Lorelynn D. Papa, DDM
v49 AGSB Marketing Management MBA-Health
May 08, 2010
www.lorelynnpapa.blogspot.com
2. Chapter Overview:
1. Define : Retailing , Wholesaling , Logistics
2. What are the MAJOR TYPES of Retailing and
Wholesaling ?
3. How MARKET LOGISTIC DECISIONS
are made?
4. What are the MAJOR TRENDS in Logistics ?
www.lorelynnpapa.blogspot.com
3. Concept # 1
RETAILING : Selling directly to the
final consumers for personal,
nonbusiness use.
5. Concept # 3
Retailing has Four (4) Levels of Service
Customers Locate - Compare - Select
Customers find their own goods but ask for assistance
Customers carry goods with credit & merchandise return policy
Salespeople are ready to assist but with high staffing cost
6. Concept # 4
Nonstore Retailing is growing much
faster than retailer stores
Storeless
Door to Door Selling Specific Clients
Multi Level
Network Marketing
Self Service
TV Shopping
Home Shopping Network Several Choices
E-bay
Convenient
9. Concept # 5
FRANCHISING gives license to a franchisee to
carry out trade or service of the franchisor in
return for royalty payments
10. Concept # 6
WHOLESALING : Selling to those
who buy for resale or business use.
* Deal with Business Customers
* Transactions are usually larger
* Government has different legal regulation and taxes
13. Concept # 8
Both Retailers and Wholesalers have
to make decisions on the BEST WAY
to store and move goods/ services
to the market -- LOGISTICS
14. Market Logistic Planning
1. Decides on the company’s value
proposition to its customers
2. Decides on the best channel design and
network strategy
3. Develop operational excellence
4. Implementing the solution
16. Concept # 10
New Trends in Logistics:
*Frequent deliveries
* Shorter order cycle times
* Direct store delivery
* Mixed Pallets
* Tighter promised delivery times
* Customized packaging, price tagging
and display building
17. Conclusion
1. Successful Retailers and Wholesalers
adapt their services to meet suppliers’ and
customers’ needs
2. MARKET LOGISTIC DECISIONS are the best
way to store and move goods and services to
market destinations.
3. MAJOR TRENDS in logistical efficiency have
come from advances in information technology
18. SUMMARY
• RETAILING vs. WHOLESALING
• 8 TYPES OF RETAILING
• 6 TYPES OF WHOLESALING
• FRANCHISING
• MARKET LOGISTICS
• MARKET LOGISTIC TRENDS
19. Top 10 Concepts
Managing Retailing
Wholesaling and
Logistics
Lorelynn D. Papa, DDM
v49 AGSB Marketing Management MBA-Health
May 08, 2010
www.lorelynnpapa.blogspot.com