Retailing includes all activities involved in selling goods or services directly to final consumers for personal use. Any organization that sells to final consumers is engaging in retailing, whether they are a manufacturer, wholesaler, or retailer. Retailers can be classified into types such as department stores, specialty stores, convenience stores, discount stores, off-price retailers, and super stores. Retail strategies include broad or narrow product assortment, high or low value added services, and targeting high or low margins with high or low volumes. Non-store retailing includes direct selling, direct marketing, automated vending, and buying services.