The document discusses different types of retailing including store retailers like department stores and supermarkets, non-store retailers like direct marketing and vending, and corporate retailers like chains and franchises. It also outlines different levels of service for store retailers from fully self-service to full service. The levels of service range from customers locating, comparing, and selecting goods themselves to salespeople assisting customers through every step of the shopping process.
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Every producer seeks to links together the set of Marketing intermediaries that best fulfill the firm’s objectives. This set of marketing intermediaries is called the Marketing Channels. (Also called Trades channel or Channel of Distribution.
Every producer seeks to links together the set of Marketing intermediaries that best fulfill the firm’s objectives. This set of marketing intermediaries is called the Marketing Channels. (Also called Trades channel or Channel of Distribution.
As opposed to retailing, wholesaling is the act of selling products or services for the use in businesses. That being said, the wholesaling diversity is much more narrow than that of the retailing industry.
Based on Kotler-Keller book about Marketing Management; this slides is all about Delivering Value.
The slides contents are:
- DESIGNING & MANAGING INTEGRATED MARKETING CHANNELS
- MANAGING RETAILING, WHOLESALING & LOGISTICS
1. Product
Retailers must have the right assortment of products and sell them in a manner compatible with their marketing view retailers must decide on the number of assortments in the store and the number of products in each range. In addition, they must select the quality of the articles within each category, decide on pricing policy. Finally, retailers must determine if the assortments should generally be stable over time
2. Price
A price strategy should reflect the company's own objectives and be related to the sales and profit. The goals to be achieved can be established as income and/ or volume units.
a) Market penetration pricing strategy is used when the retailer wishes to acquire revenue by setting a low price and selling a large number of product units.
b) High price strategy is used by the company to attract customers who are not concerned about the price, but the service and prestige. Usually the strategy does not maximize sales, but brings great profit per unit.
c) Cost-oriented pricing strategy The retailer sets the price, adding the operating expenses and desired profit to the cost per unit. The difference between the merchandise cost and the selling price is the trade margin. With a variable margin policy, retailers adjust the margins on merchandise categories.
d) The strategy of prices adjustment to market conditions The retailer may adjust prices according to the demand or market segment. The best example of adapting the retailer prices from Romania to the market demand are represented by some food prices (oil, sugar, flour) and durable goods prices (electronics, appliances, cars) in 2008.
e) Competition-oriented price strategy A retailer can use competition prices as guide. A company may not modify prices if there have been changes in demand or costs, if they are not modified by competition. Similarly, a firm may change its prices if the competition changes them, even if there have not been changes in demand or costs.
3. Place
Some specialists substituted in the literature the term "distribution channel" with "marketing channel” This change aims to emphasize the role of intermediaries in the distribution process, to create value for users or consumers, adding the utility of form, possession, time and place. In addition, the role of marketing channels is not only to participate in demand satisfaction by offering goods and services, but it also requires active participation to stimulate demand through information, creating proximity and promotion developed by members of the economic units network that form the channel. The product must be available at the right place (Product category), at the right time (time you sell your product), and in the right quantity (enough stock).
4. Promotion
Some specialists considers that the role of the promotion policy in the retail business is to attract potential consumers (creating traffic in store) to convert visitors into consumers and to retain buye
This presentation is designed for people who sell or market to retailers. It is also suitable for those who are new in a retail business such as management trainees, IT and finance teams.
this ppt explain retailing and wholesale functions in simple terms
Definition
Retailer
is one whose business firms sells mainly to the final consumers.
Functions of Retailers
They provide convenience;
Types of Retailers
Small
Department stores Variety Stores
Types of retailers
What is Wholesaling?
Wholesaling is a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer).
Functions of the Wholesaler
anticipating customer needs;
Types of Wholesalers
A. Merchant Wholesalers
Merchant wholesalers can be classified into two:
the general line merchant wholesaler who carry a general assortment of goods; and
the specialty line merchant wholesaler who carry only a limited number of lines.
Limited function wholesalers provide only some wholesaling functions, like order taking and processing.
They may be classified as follows:
1. drop shippers
2. truck distributors
3. mail-order wholesalers
4. cash-and-carry wholesalers
5. cooperatives
6. rack jobbers
Types of Wholesalers
Types of wholesalers
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
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Monthly Social Media News Update May 2024Andy Lambert
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
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shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
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Some keywords are searched for, just to know or to learn some information about something,
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funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
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3. RETAILING
Retailing – includes all the activities involved in
selling goods or services directly to
final consumers for personal,
nonbusiness use.
4. TYPES OF RETAILERS
1. Store Retailer
2. Non-Store Retailing
3. Corporate Retailing and Franchising
5. STORE RETAILERS
- are establishments where consumers can
shop for goods and services such as
department stores, specialty stores,
supermarkets, convenience stores, and
catalog showrooms
6. LEVELS OF STORE RETAIL SERVICE
Self-service
Self-selection
Limited service
Full service
7. LEVELS OF STORE RETAIL SERVICE
Self-service – customers are willing to
“locate – compare – select”
process to save money.
8. LEVELS OF STORE RETAIL SERVICE
Self-selection – customers find their own goods,
although they can ask for assistance.
9. LEVELS OF STORE RETAIL SERVICE
Limited service – Customers need more
information and assistance.
Full service – sales people assist in every phase
of the “locate-compare-select”
process. High staffing cost and
services result in high-cost retailing.
11. 4 NONSTORE RETAILING
Direct selling - door to door
selling or the home sales
parties. e.g. Tupperware, Electrolux
Direct marketing – catalog
marketing; e.g. tele
marketing, electronic and
internet shopping
12. 4 NONSTORE RETAILING
Automatic vending – offers 24-hour
selling and self-service
Buying service – a storeless
retailer serving a specific
clientele entitled to a discount
in exchange for membership.
13. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
chain store – Two or more outlets
owned controlled, employing
central buying and merchandising and selling
similar lines of merchandise.
Corporate
Voluntary
chain – wholesaler-sponsored
group of independent retailers
engaged in bulk buying and
common merchandising.
14. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
Retailer
cooperative - independent
retailers using a central buying
organization and joint promotion efforts.
cooperative –
a retail firm owned
by its customers.
Consumer
15. TYPES OF CORPORATE
RETAIL ORGANIZATIONS
organization –
contractual association
between franchisor and
franchisees.
Franchise
Merchandising
conglomerate – a corporation
that combines several
diversified lines and forms
under central ownership.
16. RETAILING
- Either a store retailing, nonstore
retailing or corporate retailing.
Which Level of Service in Store
Retailing do you Prefer?
