1. Question 5 - How did you
attract or address your
audience?

2. Language/Text
 Throughout my magazine I used fairly
sophisticated, Standard English to ensure
a formal, professional standard. This
would keep the audience reading as they
will be able to understand and relate to
the language used. Some specific lexis
used would be more suitable for the
particular audience as they would use it in
their own, personal socialect.

3. Font
 The font used would attract my target
audience in numerous ways. Firstly the
masthead on the front page is the basketball
font for NBA, the audience would be familiar
with this font as they may watch NBA or wear
basketball type clothes. Therefore, they
would be able to relate to the font. Secondly,
the font used on my DPS is almost graffiti
like, the audience may be familiar with this
style as they could create graffiti art
themselves.

4. Images
 The images used would attract the
audience through them relating to them
or finding participants attracting. For
example, the main artist ‘Boston C’, sets a
fashion trend that readers may like and
want to follow. Also, the two girls featured
in the ’15 most attractive women in hip-
hop’, readers of the magazine may find
attractive.

5. Other Features
 Other features of the magazine include
links to websites and chances to win
tickets to concerts. These would attract
my target audience as they most probably
use social networks and are familiar with
the concept. Also, they would always take
the opportunity to win ‘free’ tickets to a
music event.