This document provides details on the planned design and content of a magazine called Pablo, targeting 25-29 year old African American males. It outlines the color scheme, text styles, target audience, shot types for photos, potential slogans, influences from other magazines, how it will use star appeal on the cover, pricing at £3.99 per issue, the masthead name of "Pablo", and plans for consistent branding across social media and within the magazine. The document selects elements to distinguish the magazine and attract its intended readership.
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1. Mind Map – Pablo
Colour schemes
- Jet Black, Dark
Orange and White
Text
- Dark Grey and
Orange
- White and Gold
Target Audience
I am targeting my magazine at 25-
29 year old African-American
males due to this being the most
popular consumer of XXL’s
magazine.
Shot types
- Medium close-up for front
cover of magazine.
- Long/mid shots for cover
lines/cover stories.
- Long shots for
advertisements (e.g.
clothing)
Strapline Language
“Originality at its finest”
“The UK’s most exclusive”
“The one and only”
“Everything you need in one
magazine”
I have decided to use the strapline
“Originality at its finest” as it
connotes the magazines absolution
and uniqueness. Additionally, the
strapline highlights that the
magazine is completely different to
other music magazines of its kind.
Magazines of Influence and WHY
My main magazines of influence are
XXL and Vibe. Both are hip hop/rap
specific magazines which use Star
Appeal (Richard Dyer) as a method to
gain consumers. I will also use this
method as one of my main ways of
attracting the consumers due to my
target audience likely being
materialistic due to their age.
‘Star Appeal’ (Richard Dyer)
I will be using Star Appeal on the front
cover of my magazine. I will dress the
front cover star in the iconic Kanye
West clothing as he is such a popular
worldwide star .
Candidate Name: George Barnstable
Candidate Number: 3010
St. Andrew’s Catholic School - 64135
Unit G321: Foundation Portfolio in Media Studies
Magazine Ideas
(Pablo)
Price - £3.99/Issue
I want my magazine to be affordable however
have a cost similar to exclusive magazines of the
same genre. Even if this price is a little more
expensive than the other magazines of this genre
then I hope to give the impression that my
magazine is of higher quality and has more
reliable content.
Masthead name Idea’s:
PABLO
Ghost
Famous
Highlights
The Life
I have chosen to choose ‘PABLO’ as
my masthead name due its
originality and simplicity. The
masthead will be in bold capitals to
capture the consumers attention,
surrounded by a block of black to
compliment the orange writing and
more importantly, allow the writing
to stand out.
Brand Identity
- Social media pages: showing links to
Instagram, Twitter and Facebook
- Using a consistent colour scheme
throughout the magazine.
- Using a unique and iconic font for the
masthead which will then become
recognizable.
Prop List:
