1. Masthead: the title is located at the top left-third
of the cover. The title and logo have been
included in the masthead and the use of the Main Image: The model is facing towards to
distinct red and contrasting white colour make the camera from side on. Her pose relates to the cover
title iconic and memorable for the reader. The line ‘if you’ve got it, flaunt it...’ as we see her
design of the masthead makes it the first thing touching her lips with her fingers in a sexual way
you notice and effectively advertises their brand. that attracts the male audience, known as the
The letter ‘Q’ is of a serif style, carrying the male gaze . Women will also look at this image and
connotation that this magazine is of a formal tone aspire to be like Adele, as a woman who conveys
confidence and sexuality without showing of her
Selling line: although some parts of it have
body. The image portrays a glamorous feel as she
been hidden, readers remember the catchy
is wearing makeup and her hair has been styled
USP ‘discover great music’ because of its
and looks as if the wind is blowing in it.
positioning.
Pug: looks like it has been stuck on the
magazine after it has been designed. The pug Main cover line: The model’s name is in large capital
is of a gold colour, signifying the importance of letters, with spacing between each letter. The cover
the magazine being the ‘300th Issue’. The pug line is in a white, sans serif font which contrasts and
also acts as the magazine’s USP as it is stands out from the image. The magazine has also
advertising the fact that it is there 300th issue. used a quote mentioned by Adele as part of its cover
line which will attract readers to find out what the
Cover lines: gives the readers an insight into artist actually means by this. ‘BLOWS US AWAY’ is in a
what to expect from this issue, in this case, red colour similar to masthead and contracts with the
the issue features interviews with ‘Q Icons’. white text above it.
The names of the artists’ to be featured in
the magazine in their interview are in a larger
size font to highlight the authority and
importance of these icons. The text is of a red Colour Scheme: The main colours used in this cover are
and black text to match the colour scheme of red, black and white. The colours used create a
Barcode: the barcode has been positioned beneath the
the cover. simplistic look for the cover, which makes the main
cover lines in the bottom left corner. The barcode, price
and date are all merged together in the box where image of central focus. The use of white gives the
readers can easily find them all at the same place. The magazine cover a clean and professional image.
barcode hasn’t been hidden or disguised in such way.