The document discusses different types of audience responses and engagement with media, including participatory, cultural competence, and fan culture responses. Participatory responses involve interacting with and providing feedback about media through reviews, comments, and forums. Cultural competence refers to understanding the symbols and styles of different cultures represented in various genres of media like music. Fan culture describes audiences that create additional stories, remixes, and adaptations based on existing media properties, helping to spread awareness and build communities.

1. Critical Approaches 4

2. Audience responses: Participatory
Participatory is interacting with the media you are consuming. For example you are looking to buying a new video
game you can go on to YouTube and you can view reviews about it. You can also look in the comments section and
talk about It and view comments that people have said down in there. Sometimes this a good thing and sometimes
this is a bad thing. If the public don’t like what they see they will say bad things about the game in the comments
and you can get put off. If the public like it, they will say good things about it and you will be intrigued to buy it. If
this isn't enough information for you, you can go to fan pages on reddit to see what people are saying on there. if
you find a problem with a game and you want to say something about it, normally the game sites have a form where
you can write the problems you are having . You can also comment what you think should be added In the next
game or added in the current game. If enough people have their say about it, it can open the games company’s eye
and they will make these chances to please the customer. For example customers complained about star wars battle
front 2 the game being pay to win. This is a system where customers have to buy a random box that contains add
on’s to make your player better. These boxes are not cheap and even when the customer spends their hard earned
cash on the box they may not even receive the add on they wanted. Loads of customers complained about this and
the games company took away the micro transactions so customers aren't wasting their money on them.
Video games in its self are participatory. You are interacting with the game buy playing it. Games are such an
interactive thing In todays society and its very big in the social media world is well. Lots of consumers talk about it all
the time on twitter, Facebook, reddit etc. This is way gaming is so big right now.

3. Cultural competence
Cultural competence is about how we interoperate and understand different cultures in the media. For example
this means is how we are able to interpret symbols and signs when we use a visual shorthand to communicate
idea’s. in a less deeper level this could mean being able to read the language a newspaper Is written in. we
recognize our own cultures very well but its harder to understand when looking at others.
A good example of this would be music. If you look at all the different genres of music they all come with their
own cultures, styles, symbols, signs etc. If you look at a specific genre like heavy metal, heavy metal bands and
their audience tend to share a lot of the same culture and style that people who don’t listen to the music don’t
share. For example if you look at the way they dress, they dress in lots of dark clothing with lots of black.
Another indication would be the leather jackets, black hair, long hair, tattoo’s, skulls etc. Metal fans attend
concerts, buy albums and take part in metal websites. This is where fans talk about metal, tours and heavy metal
news. This includes websites like http://www.metalinjection.net/ and http://www.metalsucks.net/ Metal fans
also tend to take pride with in being in the state of isolation and alienation and they reject values and goal
presented by society. This is a view that people who aren't in this culture may not understand and that's what
gets different cultures apart. Each culture in whatever it is all have different views, style, symbols etc.

4. Fan culture
Fan culture is when the audience takes part in the creation of the media based on an existing product. Fans will
write additional stories, remix's of their favorite songs, alternative ends to films, TV shows and books.
A good example of this would be YouTube. YouTube is a great platform to release your remixes. I found a remake
that a few fans made of the film star wars https://www.youtube.com/watch?v=fz_hxmKFESo the video is about
1:10:01 and its a film based on episode four. When fans make remakes and things like this it does get noticed. This
increases popularity and awareness of the movie. This is becasue fans talk about it on social media and with friends.
Another example would be internet forums. This consist of fans talking about the topic, events, news etc. Things like
this is what keeps fans together and keeps the community from dying. Here is an example of a forum
https://thecantina.starwarsnewsnet.com/index.php?forums/star-wars-the-last-jedi.61/