Audience participatory
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The document discusses different types of audience responses and engagement with media, including participatory, cultural competence, and fan culture responses. Participatory responses involve interacting with and providing feedback about media through reviews, comments, and forums. Cultural competence refers to understanding the symbols and styles of different cultures represented in various genres of media like music. Fan culture describes audiences that create additional stories, remixes, and adaptations based on existing media properties, helping to spread awareness and build communities.
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Task 4 critical approchaes
Participatory media allows audiences to interact with and discuss the media they consume through various social media platforms. Audiences share their views on TV shows, movies, music and more on sites like Facebook, Twitter, and Tumblr. These discussions help audiences connect with others who have similar interests and debate different perspectives. Reality TV shows like I'm A Celebrity...Get Me Out of Here! actively encourage audience participation through voting and sharing opinions on social media, which boosts viewer engagement with the shows. Fan culture is also a form of participatory media, where fans take an active role in the media they enjoy through writing fan fiction, attending fan conventions, and purchasing merchandise bearing logos and characters from their favorite movies, books and other
Question 5 how did you attract or address your audience
I addressed my audience of hip hop fans through several techniques. I used language and a font that would be familiar to them to ensure understanding and relatability. The basketball font on the front page and graffiti-style font inside would attract their interest. Images of popular artists and attractive people in the genre would also engage the audience. Other interactive features like website links and contests to win tickets further appealed to their interests in social media and live music events.
Radial anaylisis louie hawkins
The first document summarizes a youth tribe interested in heavy metal and gothic music between ages 13-20. They listen to loud, gothic music and wear skinny or ripped black jeans. They use the internet, especially YouTube, to watch music videos and listen to their favorite bands.
The second document summarizes two youth tribes - males ages 10-20 interested in heavy metal music, and males ages 10-20 who are passionate football fans. The football fans check the latest team news, transfers and league tables online.
The third document summarizes the key elements of magazine covers, including the masthead, tagline, central image, main articles, plugs, and barcodes. These elements are
Audience responses task 5
Stuart Hall identified three main ways that audiences can respond to media:
1) Preferred - Completely agrees with the publisher/producer.
2) Negotiated - Agrees with some ideas but wants to provide their own input as well.
3) Opposition - Disagrees with everything from the publisher/producer.
Now audiences can directly interact with media through social media platforms like Twitter, allowing them to participate in shows and provide feedback in real-time. This level of participation has increased audience engagement with media properties and expanded fan cultures online.
My Cs 2015 Presentation Slides
The document discusses the history and origins of the Washington Redskins logo and name. It notes that while the team claims the name was chosen in the 1930s to honor their coach and Native American players, the term "redskin" has a historical legacy as a racial slur. The logo itself has changed over time but has featured Native American imagery since the 1960s. The document argues the issue is more complex, as many believe the narratives around the logo representing strength and tradition, and calls for more accurate historical education and inclusion of Native American voices in the discussion.
Audience Research Questionnaire
This is my Audience Research Questionnaire, created as part of my AS Media Coursework (foundation portfolio).
Magazine tally questionnaire analysis
The questionnaire responses showed that the target audience for the magazine is 16-20 year olds, with more female (16) than male (4) respondents. When thinking of indie rock, the top colors chosen were red and black. The most popular artists mentioned were Arctic Monkeys, Hozier and James Bay. Most respondents would pay £2.99-£3.99 for a 130-140 page magazine and preferred to read magazines monthly. They also preferred a more visual magazine over textual. The top 3 features interested in seeing were a Q&A, quiz, and live reviews. Most respondents said they would design the double page spread with 3-4 columns.
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Facebook is a social networking site that allows users to connect with friends, share photos and updates, play games, and communicate through chat. The homepage displays friends' recent posts and updates on the left, applications like games on the bottom, and suggested friends and events on the right. Users can share photos in albums, write posts visible to their friends, and connect with others around the world for free through Facebook.
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Task 4 critical approchaes
Participatory media allows audiences to interact with and discuss the media they consume through various social media platforms. Audiences share their views on TV shows, movies, music and more on sites like Facebook, Twitter, and Tumblr. These discussions help audiences connect with others who have similar interests and debate different perspectives. Reality TV shows like I'm A Celebrity...Get Me Out of Here! actively encourage audience participation through voting and sharing opinions on social media, which boosts viewer engagement with the shows. Fan culture is also a form of participatory media, where fans take an active role in the media they enjoy through writing fan fiction, attending fan conventions, and purchasing merchandise bearing logos and characters from their favorite movies, books and other
Question 5 how did you attract or address your audience
I addressed my audience of hip hop fans through several techniques. I used language and a font that would be familiar to them to ensure understanding and relatability. The basketball font on the front page and graffiti-style font inside would attract their interest. Images of popular artists and attractive people in the genre would also engage the audience. Other interactive features like website links and contests to win tickets further appealed to their interests in social media and live music events.
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The first document summarizes a youth tribe interested in heavy metal and gothic music between ages 13-20. They listen to loud, gothic music and wear skinny or ripped black jeans. They use the internet, especially YouTube, to watch music videos and listen to their favorite bands.
The second document summarizes two youth tribes - males ages 10-20 interested in heavy metal music, and males ages 10-20 who are passionate football fans. The football fans check the latest team news, transfers and league tables online.
The third document summarizes the key elements of magazine covers, including the masthead, tagline, central image, main articles, plugs, and barcodes. These elements are
Audience responses task 5
Stuart Hall identified three main ways that audiences can respond to media:
1) Preferred - Completely agrees with the publisher/producer.
2) Negotiated - Agrees with some ideas but wants to provide their own input as well.
3) Opposition - Disagrees with everything from the publisher/producer.
Now audiences can directly interact with media through social media platforms like Twitter, allowing them to participate in shows and provide feedback in real-time. This level of participation has increased audience engagement with media properties and expanded fan cultures online.
My Cs 2015 Presentation Slides
The document discusses the history and origins of the Washington Redskins logo and name. It notes that while the team claims the name was chosen in the 1930s to honor their coach and Native American players, the term "redskin" has a historical legacy as a racial slur. The logo itself has changed over time but has featured Native American imagery since the 1960s. The document argues the issue is more complex, as many believe the narratives around the logo representing strength and tradition, and calls for more accurate historical education and inclusion of Native American voices in the discussion.
Audience Research Questionnaire
This is my Audience Research Questionnaire, created as part of my AS Media Coursework (foundation portfolio).
Magazine tally questionnaire analysis
The questionnaire responses showed that the target audience for the magazine is 16-20 year olds, with more female (16) than male (4) respondents. When thinking of indie rock, the top colors chosen were red and black. The most popular artists mentioned were Arctic Monkeys, Hozier and James Bay. Most respondents would pay £2.99-£3.99 for a 130-140 page magazine and preferred to read magazines monthly. They also preferred a more visual magazine over textual. The top 3 features interested in seeing were a Q&A, quiz, and live reviews. Most respondents said they would design the double page spread with 3-4 columns.
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Facebook is a social networking site that allows users to connect with friends, share photos and updates, play games, and communicate through chat. The homepage displays friends' recent posts and updates on the left, applications like games on the bottom, and suggested friends and events on the right. Users can share photos in albums, write posts visible to their friends, and connect with others around the world for free through Facebook.
The pitch
The document outlines a proposal for a new magazine targeting ages 13-20 that would cover a hybrid of topics including J-pop, K-pop, gaming, comics, films and music. It would include reviews, top lists, interviews and recommendations to appeal to shared interests in media and culture. The magazine would follow some conventions of Asian pop magazines with colorful images and fonts while using an informal tone. Sections would cover games, music, films, comics and series. A sample double-page interview spread is proposed, and two potential publishing institutions are identified as being a good fit due to experience with similar genres.
1. research
This magazine covers movies, TV shows, video games, and music. It typically features pictures and articles about new releases, actors, and titles. The covers use vibrant colors and images from professional photoshoots or computer graphics to attract readers' attention. Large bold text prominently displays the title of the featured work to encourage readers to learn more inside. Common aspects across researched magazines that will be included are advertisements using pictures of popular figures and articles about titles and artists to engage audiences.
Questions and conclusion
The document contains a questionnaire with 7 questions about a rock music magazine, asking about its appearance, representation of the target audience's age and gender, and whether it conveys being a rock magazine. The conclusion summarizes that the target audience found the magazine clearly focused on rock music and them based on its look, use of color, images of current bands, prominent important information, and subversion of stereotypes. All respondents said they would buy the magazine due to its design.
Task 9 audience research summary
The document summarizes the findings of an audience research focus group interview about preferences for a pop music magazine. Participants felt the magazine cover should use bold colors, fun fonts, and interesting pictures to stand out. They expected the magazine to include gossip, reviews, interviews, tour dates and information about popular and upcoming artists. Participants liked the famous artists featured on the cover and ordered layout but felt the cover image was too dull. They preferred brighter colors, more colorful and standout images of popular artists, and funky, easy to read fonts to match the pop genre.
Audience Research Questionnaire – Results
These are the results to my audience research questionnaire that I have completed, as part of my AS Media Coursework (foundation portfolio).
Assigment magazine 2
The magazine covers the new Blade Runner 2049 film. On the front cover, the dominant image is of Deckard and K from the film. It also advertises exclusive access and quotes from Harrison Ford to generate hype. The target audience is fans of cinema ages 15-35, specifically those interested in Blade Runner and similar films. It will be distributed both digitally and in print.
Audience feedback
The document summarizes audience feedback from a questionnaire about a rock music magazine:
- Respondents included 7 females and 3 males of various ages to represent the target audience.
- 80% said they would buy the magazine while 20% do not buy magazines or like rock music.
- 82% thought the magazine looked professional and the images and design conveyed the rock genre.
- 80% liked an article about a rock band while 20% did not relate to the genre.
- Images were most often cited as the magazine's strongest feature in conveying the genre.
Question 4
The target audience for the media product "Strings" magazine is males and females aged 14-19. It aims to appeal to this age group by featuring pictures of people in this age range and using slang terms they would use daily. While some of the artists featured have female members, the magazine currently focuses more on male artists and bands. It should work to feature more female photographers and content to better include its target female audience. The typical audience member has interests in skateboarding, music, art and following clothing trends of skate styles. They enjoy horror/comedy films, music and extreme sports on TV and social media like Facebook.
Uses and gratifications ancillary tasks
The document discusses uses and gratifications theory as it relates to magazines. Uses and gratifications theory suggests that audiences play an active role in choosing and using media to fulfill certain needs. It identifies four needs: diversion, personal relationships, personal identity, and surveillance. The document relates these four needs to how people might read magazines - for escape, to connect with articles, to learn about themselves, or to gain information. It also discusses how magazine companies employ Barthes' codes, such as the hermeneutic code using ellipses, to create intrigue and encourage readers to purchase the magazine to find resolutions or answers.
Magazine Design
This magazine cover uses red and white as its main colors which helps the font stand out against the background image. The background image depicts a scene from a highly anticipated 2014 game known for its graphics. In smaller text, another anticipated game "Fallout 4" is referenced which won several awards. The use of these iconic game images will catch the attention of the magazine's target audience.
Music magazine Questionnaire
This document contains a survey about music magazine preferences. It asks respondents about their demographics, how often they would buy a music magazine, how much they would spend, and what content they prefer, including album reviews, artist interviews, gig guides and competitions. It also asks about font and layout preferences for different sections of the magazine, including the masthead, headings and subheadings. Color scheme and front cover design options are provided. Festival attendance is also queried. The survey aims to understand readership to help guide a music magazine's design and content.
7. evaluation visual
The student evaluated their magazine production project. Their research helped inform the magazine design by selecting elements from other magazines. Planning the design early made creating the magazine easier. The student managed their time well but felt they spent too long on initial plans and research. Peer feedback noted the magazine title could be bolder and the double page spread could use more images and text to fill empty space. The student agreed the title could be bolder and more images were needed on the double page.
Task 8
George Martin interviewed 4-6 people who are part of his target audience for a new rock music magazine. He asked them questions about their music preferences, what they look for in music magazines, and what content and design would attract them. Their responses highlighted preferences for articles on bands/artists, gig guides, and music news. They also preferred covers featuring a single image of a band and darker colors over several images or bright colors.
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Textual ana q foo fighters
This cover is from Q magazine and features Dave Grohl, the lead singer of Foo Fighters, in the center. The Q logo is in the top left along with information about stories inside. Red, white, black and dark green are the main colors used to make key information like the artist's name stand out against the white background. The cover uses design techniques like differing font sizes and a free offer circle to attract and guide the reader's attention.
Questionnaire feedback
The document summarizes the results of a questionnaire conducted to get feedback on a music magazine prototype from its target audience. 13 people between the ages of 16-30 participated in the survey. Most respondents indicated that they liked the mainstream rock genre, color scheme, content, images and price of the magazine and felt it effectively represented the mainstream rock genre. Only one respondent felt the colors could be bolder. Another suggested a slightly lower price. Overall the feedback was very positive with many commenting they would purchase the magazine and wish it was a real publication.
Evaluation 2
The document discusses the design choices made for promotional materials for a horror film called "Lullaby." Key features included in the poster are a spooky close-up photo of the villain to intimidate audiences and convey the film's scary nature, and red lips on the villain to symbolize danger and fear. A creepy font was used to make the poster look sinister. The magazine cover was designed to appeal to a more sophisticated audience, with the director's head composited over the masthead to give a sense of exclusivity. Both the poster and magazine target horror fans rather than a mainstream audience.
Audience Responses Task 5!
Stuart Hall theorized three ways that audiences can interpret media: preferred reading, negotiated reading, and oppositional reading. A preferred reading is believing the literal message, a negotiated reading involves adding one's own perspective, and an oppositional reading rejects the message. The document then discusses cultural competence, which involves awareness of cultural differences and ability to understand people from different cultures. It provides examples of how cultural factors can lead to different interpretations of media content.
Audience responses Task 5!
Stuart Hall analyzed three ways that audiences can interpret and respond to media: preferred reading, negotiated reading, and oppositional reading. A preferred reading accepts the media's intended message at face value. A negotiated reading acknowledges the main points but adds their own interpretation. An oppositional reading rejects the intended message and finds an alternative meaning.
3.3 Pop Culture and Context .pptx
The document discusses how media theories and regulation have changed drastically due to new technologies that make media easier to consume and create. It notes that there are now different ways that media institutions, audiences, and government agencies interact with and use media. These new platforms and technologies actively shape the world.
Hw critical task 4
The document discusses different ways that audiences can respond to media. It describes participatory responses, where audiences interact with and comment on media through social media. It also discusses cultural competence, where understanding cultural symbols and references is needed to fully comprehend media. Finally, it discusses fan culture, where fans actively create new works based on existing media franchises, such as writing fan fiction, and find community with other fans. Examples are given of each type of response, such as how audiences use Twitter to discuss TV shows live or how understanding baking terms is needed to fully engage with the Great British Bake Off.
Typical audiences
This document analyzes and compares the interests and media consumption habits of three target audiences for a film:
1) The "mainstream" audience of ravers, townies, chavs, etc. would likely be interested in the film due to relating to the girl characters' clothing and hearing about it through word of mouth on Facebook or the trailer on YouTube.
2) The "alternative" audience of gamers, emos, etc. are very online and may hear about the film through word of mouth or the trailer on YouTube and Facebook. They are also regular cinema-goers.
3) The "leading edge" audience of hipsters, geeks, etc. have high internet and
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The pitch
The document outlines a proposal for a new magazine targeting ages 13-20 that would cover a hybrid of topics including J-pop, K-pop, gaming, comics, films and music. It would include reviews, top lists, interviews and recommendations to appeal to shared interests in media and culture. The magazine would follow some conventions of Asian pop magazines with colorful images and fonts while using an informal tone. Sections would cover games, music, films, comics and series. A sample double-page interview spread is proposed, and two potential publishing institutions are identified as being a good fit due to experience with similar genres.
1. research
This magazine covers movies, TV shows, video games, and music. It typically features pictures and articles about new releases, actors, and titles. The covers use vibrant colors and images from professional photoshoots or computer graphics to attract readers' attention. Large bold text prominently displays the title of the featured work to encourage readers to learn more inside. Common aspects across researched magazines that will be included are advertisements using pictures of popular figures and articles about titles and artists to engage audiences.
Questions and conclusion
The document contains a questionnaire with 7 questions about a rock music magazine, asking about its appearance, representation of the target audience's age and gender, and whether it conveys being a rock magazine. The conclusion summarizes that the target audience found the magazine clearly focused on rock music and them based on its look, use of color, images of current bands, prominent important information, and subversion of stereotypes. All respondents said they would buy the magazine due to its design.
Task 9 audience research summary
The document summarizes the findings of an audience research focus group interview about preferences for a pop music magazine. Participants felt the magazine cover should use bold colors, fun fonts, and interesting pictures to stand out. They expected the magazine to include gossip, reviews, interviews, tour dates and information about popular and upcoming artists. Participants liked the famous artists featured on the cover and ordered layout but felt the cover image was too dull. They preferred brighter colors, more colorful and standout images of popular artists, and funky, easy to read fonts to match the pop genre.
Audience Research Questionnaire – Results
These are the results to my audience research questionnaire that I have completed, as part of my AS Media Coursework (foundation portfolio).
Assigment magazine 2
The magazine covers the new Blade Runner 2049 film. On the front cover, the dominant image is of Deckard and K from the film. It also advertises exclusive access and quotes from Harrison Ford to generate hype. The target audience is fans of cinema ages 15-35, specifically those interested in Blade Runner and similar films. It will be distributed both digitally and in print.
Audience feedback
The document summarizes audience feedback from a questionnaire about a rock music magazine:
- Respondents included 7 females and 3 males of various ages to represent the target audience.
- 80% said they would buy the magazine while 20% do not buy magazines or like rock music.
- 82% thought the magazine looked professional and the images and design conveyed the rock genre.
- 80% liked an article about a rock band while 20% did not relate to the genre.
- Images were most often cited as the magazine's strongest feature in conveying the genre.
Question 4
The target audience for the media product "Strings" magazine is males and females aged 14-19. It aims to appeal to this age group by featuring pictures of people in this age range and using slang terms they would use daily. While some of the artists featured have female members, the magazine currently focuses more on male artists and bands. It should work to feature more female photographers and content to better include its target female audience. The typical audience member has interests in skateboarding, music, art and following clothing trends of skate styles. They enjoy horror/comedy films, music and extreme sports on TV and social media like Facebook.
Uses and gratifications ancillary tasks
The document discusses uses and gratifications theory as it relates to magazines. Uses and gratifications theory suggests that audiences play an active role in choosing and using media to fulfill certain needs. It identifies four needs: diversion, personal relationships, personal identity, and surveillance. The document relates these four needs to how people might read magazines - for escape, to connect with articles, to learn about themselves, or to gain information. It also discusses how magazine companies employ Barthes' codes, such as the hermeneutic code using ellipses, to create intrigue and encourage readers to purchase the magazine to find resolutions or answers.
Magazine Design
This magazine cover uses red and white as its main colors which helps the font stand out against the background image. The background image depicts a scene from a highly anticipated 2014 game known for its graphics. In smaller text, another anticipated game "Fallout 4" is referenced which won several awards. The use of these iconic game images will catch the attention of the magazine's target audience.
Music magazine Questionnaire
This document contains a survey about music magazine preferences. It asks respondents about their demographics, how often they would buy a music magazine, how much they would spend, and what content they prefer, including album reviews, artist interviews, gig guides and competitions. It also asks about font and layout preferences for different sections of the magazine, including the masthead, headings and subheadings. Color scheme and front cover design options are provided. Festival attendance is also queried. The survey aims to understand readership to help guide a music magazine's design and content.
7. evaluation visual
The student evaluated their magazine production project. Their research helped inform the magazine design by selecting elements from other magazines. Planning the design early made creating the magazine easier. The student managed their time well but felt they spent too long on initial plans and research. Peer feedback noted the magazine title could be bolder and the double page spread could use more images and text to fill empty space. The student agreed the title could be bolder and more images were needed on the double page.
Task 8
George Martin interviewed 4-6 people who are part of his target audience for a new rock music magazine. He asked them questions about their music preferences, what they look for in music magazines, and what content and design would attract them. Their responses highlighted preferences for articles on bands/artists, gig guides, and music news. They also preferred covers featuring a single image of a band and darker colors over several images or bright colors.
word F
This document discusses the versatility of the F-word in the English language. It can be used as different parts of speech, including a verb and adjective. It has many uses beyond just sexual meaning, including expressing ignorance, trouble, fraud, aggression, displeasure, difficulty, incompetence, suspicion, enjoyment, requests, hostility, greetings, apathy, innovation, surprise, anxiety and more. The document claims the F-word is one of the most interesting words and very healthy to use as a morning meditation by repeating it five times.
Textual ana q foo fighters
This cover is from Q magazine and features Dave Grohl, the lead singer of Foo Fighters, in the center. The Q logo is in the top left along with information about stories inside. Red, white, black and dark green are the main colors used to make key information like the artist's name stand out against the white background. The cover uses design techniques like differing font sizes and a free offer circle to attract and guide the reader's attention.
Questionnaire feedback
The document summarizes the results of a questionnaire conducted to get feedback on a music magazine prototype from its target audience. 13 people between the ages of 16-30 participated in the survey. Most respondents indicated that they liked the mainstream rock genre, color scheme, content, images and price of the magazine and felt it effectively represented the mainstream rock genre. Only one respondent felt the colors could be bolder. Another suggested a slightly lower price. Overall the feedback was very positive with many commenting they would purchase the magazine and wish it was a real publication.
Evaluation 2
The document discusses the design choices made for promotional materials for a horror film called "Lullaby." Key features included in the poster are a spooky close-up photo of the villain to intimidate audiences and convey the film's scary nature, and red lips on the villain to symbolize danger and fear. A creepy font was used to make the poster look sinister. The magazine cover was designed to appeal to a more sophisticated audience, with the director's head composited over the masthead to give a sense of exclusivity. Both the poster and magazine target horror fans rather than a mainstream audience.
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Audience Responses Task 5!
Stuart Hall theorized three ways that audiences can interpret media: preferred reading, negotiated reading, and oppositional reading. A preferred reading is believing the literal message, a negotiated reading involves adding one's own perspective, and an oppositional reading rejects the message. The document then discusses cultural competence, which involves awareness of cultural differences and ability to understand people from different cultures. It provides examples of how cultural factors can lead to different interpretations of media content.
Audience responses Task 5!
Stuart Hall analyzed three ways that audiences can interpret and respond to media: preferred reading, negotiated reading, and oppositional reading. A preferred reading accepts the media's intended message at face value. A negotiated reading acknowledges the main points but adds their own interpretation. An oppositional reading rejects the intended message and finds an alternative meaning.
3.3 Pop Culture and Context .pptx
The document discusses how media theories and regulation have changed drastically due to new technologies that make media easier to consume and create. It notes that there are now different ways that media institutions, audiences, and government agencies interact with and use media. These new platforms and technologies actively shape the world.
Hw critical task 4
The document discusses different ways that audiences can respond to media. It describes participatory responses, where audiences interact with and comment on media through social media. It also discusses cultural competence, where understanding cultural symbols and references is needed to fully comprehend media. Finally, it discusses fan culture, where fans actively create new works based on existing media franchises, such as writing fan fiction, and find community with other fans. Examples are given of each type of response, such as how audiences use Twitter to discuss TV shows live or how understanding baking terms is needed to fully engage with the Great British Bake Off.
Typical audiences
This document analyzes and compares the interests and media consumption habits of three target audiences for a film:
1) The "mainstream" audience of ravers, townies, chavs, etc. would likely be interested in the film due to relating to the girl characters' clothing and hearing about it through word of mouth on Facebook or the trailer on YouTube.
2) The "alternative" audience of gamers, emos, etc. are very online and may hear about the film through word of mouth or the trailer on YouTube and Facebook. They are also regular cinema-goers.
3) The "leading edge" audience of hipsters, geeks, etc. have high internet and
The influence of online fandom on film production
Fans actively engage with films they are passionate about by researching all aspects of production and sharing their thoughts, interpretations, and interviews with others online. Their predictable consumption habits allow corporations to target them through merchandise and marketing. The rise of the internet has given fans a global platform to immediately and freely express themselves, influencing film production, promotion, and distribution. Studios now directly engage fans through early screenings and social media to minimize risks and costs.
Audience responses
This document discusses several types of audience responses to media:
- Preferred responses occur when the audience agrees with and is willing to change their behavior based on the media.
- Negotiated responses mean the audience understands the message but will not change their behavior.
- Oppositional responses mean the audience does not believe or agree with the message and will ignore it.
- Participatory responses encourage the audience to engage with the media by giving opinions and participating in discussions and voting.
- Cultural competence means tailoring media like advertisements to different cultures' understandings and languages.
- Fan culture refers to passionate fans who form online communities called "fandoms" to discuss their favorite shows, bands, and books.
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Audience responces
This document discusses different types of audience responses to media based on reception theory:
1) Preferred reading is when the audience fully understands and agrees with the message of a media product. Examples given are understanding magazine covers about their topics.
2) Negotiated reading is when the audience accepts the preferred reading but interprets it through their own experiences. Examples are liking certain celebrities or music genres on magazine covers.
3) Oppositional reading is the opposite interpretation based on one's own values, as opposed to the intended message. Examples are disagreeing with magazine covers' portrayals of women or music.
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The document discusses different types of audience responses to media publications:
Preferred reading occurs when the audience fully understands and agrees with the encoded message. Negotiated reading is when the audience understands the message and partly agrees, modifying it with their own views. Oppositional reading is when the audience understands but disagrees with the message. Participatory audiences actively respond through blogs and comments. Cultural competence refers to how different cultural backgrounds can lead to different responses. Fan culture involves audiences playing an active role in creating new media based on existing popular works.
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2. It also discusses that the website uses a bidding system to match requests with writers, and stands by providing original, high-quality content with the option of a refund if plagiarized.
3. The document is advertising the writing assistance services available through HelpWriting.net.
Evaluation Question 3 - James O'Dolan
This document discusses evaluating audience feedback for a music video production. It identifies the target audience as mainly heterosexual males aged 16-24 who enjoy romantic and emotionally connecting music. Feedback was collected at different stages of production through surveys and online comments. The feedback identified strengths like high video quality, but also weaknesses like the website lacking structure. Based on this, stylistic and technical improvements were made, such as adding more website pages for variety. Audience statistics showed most viewers recognized the indie genre and felt a narrative was not necessary for the video.
Evaluation question 3
This document summarizes feedback received on three indie music products: costumes for a live performance, a digipak for an album, and a music video. The costumes and digipak received many positive comments about suiting the genre and having good design. The video also received praise but some criticism around technical issues like drums being out of sync. The feedback will help the creators improve products to better meet audience needs and expectations within the indie genre.
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Reception theory
Reception theory proposes that media texts are encoded by their creators but decoded by audiences in potentially different ways. Audiences can have dominant, negotiated, or oppositional readings of a text based on their agreement, partial agreement, or disagreement. The theory sees audiences as active interpreters based on their own cultural backgrounds rather than passive receivers of meaning. Critics argue it gives audiences too much credit and does not consider the intentional encoding of messages by media creators.
Hypo handout
The hypodermic needle model theory suggests that mass media has an immediate effect on passive audiences, who uncritically accept the information provided to them. For example, people may believe that social media users actually have lavish lifestyles depicted in their posts. However, critics argue that audiences can have their own opinions and may not believe everything they see. The theory was demonstrated when many users believed a false story in Mixmag about free water in Ibiza, having trusted the source.
Uses and gratification handout copy
The Uses and Gratification theory proposes that people actively use media to fulfill various needs. It explains that people seek to gratify needs such as social connection, entertainment, education, and self-esteem through their media use. The theory identifies four main reasons for media use: to become informed and educated, for entertainment, to develop personal identity, and to enable social interaction. The theory views the audience as active in that people consciously select media based on their needs and interests. However, it has been criticized for sometimes ignoring the social context of media use and not fully examining the meanings derived from media content.
Client factfile
Show Racism the Red Card is a charity established in 1996 to educate people in the UK about racism in soccer through workshops, videos, and events. They deliver anti-racism training to over 50,000 individuals per year and have achieved impacts like 46 workshops reaching 1420 young people in one month. Their goal remains to continue educating children and adults about racism through workshops and activities.
Leaflet [autosaved]
The document discusses the design and layout of various informational materials including leaflets, instructions, posters, and online articles. It notes that effective design keeps the intended audience in mind, uses visual elements like images and typography techniques to engage readers, and presents content in a clear and scannable manner. Key elements mentioned include using headlines, bullet points, bolding or coloring important text, labeling parts, and incorporating quotes or videos. Proper design makes the information easy to understand and motivates readers to continue through the content.
Mens health
Men's Health magazine aims to get men to exercise through quick fitness guides and tips. It targets men aged 25-44 who are busy with work and lack time for long workouts. The magazine uses bold fonts, colors and covers featuring muscular models to attract readers seeking to transform their physique quickly.
Fine Gardening magazine aims to inspire gardeners aged 62 and over who have retired and seek hobbies to fill their time. It uses soothing colors and headlines like "Jazz up your containers" in an older, relaxed style to appeal to retirees looking for easy gardening tips and ideas to occupy their leisure hours.
The magazines contrast in targeting active younger men seeking fast fitness versus retired older readers looking for
Last critical a
Tech house is a genre of house music that emerged in the 1990s and combines elements of techno and house. It features prominent kick drums, rhythmic buildups, and sampled vocals from 1980s/90s songs. The tempo typically ranges from 120-128 BPM, making it suitable for dancing but not as fast as other genres like hardstyle. The tech house scene involves young adults dressing uniquely and dancing at festivals, clubs, and warehouses often while using drugs like MDMA. Album covers for tech house EPs tend to be abstract with minimal text and colorful shapes that match the underground and groovy nature of the music.
Censorship debate
The document discusses various topics around censorship and censorship debates. It presents arguments for and against censorship of different media such as films, video games, books, and news/government information. It also discusses who should decide what content is censored, the influence of advertising including on children, and whether people should be granted gagging orders to prevent certain information about them being reported by the press.
Evaluation
The student managed their design project well by creating a schedule, communicating regularly with their client, and delivering the agreed upon outcomes of two social media posters on time. They experienced no copyright constraints as the client provided all necessary content. Overall communication with the client went smoothly, though one poster initially missed a character and needed updating. The student learned the importance of planning, meeting deadlines, maintaining good client communication, and avoiding copyright issues for future projects.
Working to a brief pro forma
Will Davis provides a summary of the key points in a client brief for designing posters to promote a children's book. The informal brief requests posters for Twitter and Instagram with specified dimensions, using all characters and fonts from the book. It allows creative freedom but requires family-friendly content. Davis will discuss the brief with the client, read it carefully to understand requirements, and negotiate any issues before production. The opportunities include developing skills in client communication, using Photoshop, and helping to promote the author's work.
Idea development pro forma done
This document provides a summary of a client project brief for designing social media posters to promote a children's book. It includes mind maps and ideas for the posters, focusing on using bright colors and images from the book. Two initial poster concepts are described - one placing characters on a stage for Twitter, and one in a countryside setting with the book title central for Instagram. Research on competition, the target audience of parents, and exemplar designs is also summarized. The treatment describes how the final posters will attract attention with colorful, fun and simple designs showcasing the characters while keeping to brief requirements.
Fact file
The document describes three unique clubs in the UK: The Warehouse Project in Manchester was formerly an air raid shelter with an underground layout and seasonal operation; Church Leeds is a new nightclub with a fantastic atmosphere for seeing acts like Kolsch and Maceo Plex in its medium-sized 780 capacity venue; Digital Newcastle is one of the hottest clubs in the country with an 11th best in the world ranking from DJ Mag, and from the author's experience had a great layout and sound system winning an award.
90s rave article mockup
The 90s rave scene brought people together through dance music and the drug ecstasy. Raves were often held in abandoned buildings and empty fields to avoid authorities. Organizers would spread word of the secret locations through phone boxes and following cars displaying rave clothes and lights. The fashion at raves emphasized bright colors and psychedelic patterns to encourage self-expression on the dance floor.
Notes
The UK rave scene originated in the late 1980s as an underground movement centered around acid house music. Raves often took place illegally in remote locations like fields and warehouses to evade law enforcement. They were characterized by loud electronic music, colorful fashion, and widespread drug use, particularly ecstasy. While illegal raves declined, the rave culture continues today in licensed clubs throughout the UK that remain popular, though some have closed due to drug-related deaths.
Evaluation
When designing a rave magazine article, the author chose colors, fonts, images, and an appropriate amount of text very carefully. They included many colorful images and text to engage the intended audience. The front cover features a collage of old rave posters to intrigue both younger and older readers who may have attended similar events. Throughout the magazine, borders and images are used to give the pages a "ripped" look and feel as if assembled by hand with scissors and tape, capturing the intended quirky vibe. The amount of text allows readers to learn facts while staying engaged with quick facts and images.
Aims and considerations sheetreg
This document outlines the aims and considerations for research on a social action campaign. It discusses looking at 5-8 existing campaigns to understand imagery, fonts, color schemes and wording. The researcher hopes to question over 100 people through an online survey to understand societal thoughts on the issue. There may be issues getting responses from older generations not online. The research needs to be conducted sensitively and ethically to avoid offending people or portraying the issue in a racist way. Social, personal and political biases could affect responses if people disagree with the goals of addressing racism.
Survey racism 2
The document summarizes the results of a survey on racism conducted by Will Davis. It shows the responses broken down by age, gender, race, and to various questions about discrimination and diversity. Key findings include: younger people mostly completed the survey; more women responded than men; most respondents were white; Black and Asian respondents reported more experiences of discrimination than white respondents; and most agreed there is still a problem with racism in the UK, though some white respondents disagreed.
Research
This document discusses an anti-speeding poster campaign. It provides context on the purpose and aims of the poster, which is to raise national awareness about the dangers of speeding and change attitudes towards it. The poster depicts a woman being punched in the face by someone speeding, to graphically illustrate that speeding can have violent consequences. The shocking imagery is intended to grab viewers' attention and deter them from speeding. Details are given on the techniques used in the poster, such as making the image large and text small so the eyes are drawn to the impactful visual first before reading the message. The goal is to shock viewers and discourage them from ignoring speed limits.
Evaluation
The document provides feedback and evaluation questions for a project. It asks the student to evaluate their progress and achievement on the project, making an accurate and critical assessment with examples from their work. It also asks them to critically compare their work to current practices. The evaluation questions ask the student to consider if their work is fit for purpose, communicates clearly to the target audience, and how effective the techniques and content were. It asks them to evaluate the impact of their advertising campaign and the technical and aesthetic qualities of their work.
Social Action
Social Action is a non-profit organization dedicated to empowering communities and creating positive social change. They provide resources and training to grassroots groups working on issues like poverty, the environment, and human rights. Their goal is to support local leaders and groups developing community-led solutions to social problems.
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Audience participatory
- 2. Audience responses: Participatory Participatory is interacting with the media you are consuming. For example you are looking to buying a new video game you can go on to YouTube and you can view reviews about it. You can also look in the comments section and talk about It and view comments that people have said down in there. Sometimes this a good thing and sometimes this is a bad thing. If the public don’t like what they see they will say bad things about the game in the comments and you can get put off. If the public like it, they will say good things about it and you will be intrigued to buy it. If this isn't enough information for you, you can go to fan pages on reddit to see what people are saying on there. if you find a problem with a game and you want to say something about it, normally the game sites have a form where you can write the problems you are having . You can also comment what you think should be added In the next game or added in the current game. If enough people have their say about it, it can open the games company’s eye and they will make these chances to please the customer. For example customers complained about star wars battle front 2 the game being pay to win. This is a system where customers have to buy a random box that contains add on’s to make your player better. These boxes are not cheap and even when the customer spends their hard earned cash on the box they may not even receive the add on they wanted. Loads of customers complained about this and the games company took away the micro transactions so customers aren't wasting their money on them. Video games in its self are participatory. You are interacting with the game buy playing it. Games are such an interactive thing In todays society and its very big in the social media world is well. Lots of consumers talk about it all the time on twitter, Facebook, reddit etc. This is way gaming is so big right now.
- 3. Cultural competence Cultural competence is about how we interoperate and understand different cultures in the media. For example this means is how we are able to interpret symbols and signs when we use a visual shorthand to communicate idea’s. in a less deeper level this could mean being able to read the language a newspaper Is written in. we recognize our own cultures very well but its harder to understand when looking at others. A good example of this would be music. If you look at all the different genres of music they all come with their own cultures, styles, symbols, signs etc. If you look at a specific genre like heavy metal, heavy metal bands and their audience tend to share a lot of the same culture and style that people who don’t listen to the music don’t share. For example if you look at the way they dress, they dress in lots of dark clothing with lots of black. Another indication would be the leather jackets, black hair, long hair, tattoo’s, skulls etc. Metal fans attend concerts, buy albums and take part in metal websites. This is where fans talk about metal, tours and heavy metal news. This includes websites like http://www.metalinjection.net/ and http://www.metalsucks.net/ Metal fans also tend to take pride with in being in the state of isolation and alienation and they reject values and goal presented by society. This is a view that people who aren't in this culture may not understand and that's what gets different cultures apart. Each culture in whatever it is all have different views, style, symbols etc.
- 4. Fan culture Fan culture is when the audience takes part in the creation of the media based on an existing product. Fans will write additional stories, remix's of their favorite songs, alternative ends to films, TV shows and books. A good example of this would be YouTube. YouTube is a great platform to release your remixes. I found a remake that a few fans made of the film star wars https://www.youtube.com/watch?v=fz_hxmKFESo the video is about 1:10:01 and its a film based on episode four. When fans make remakes and things like this it does get noticed. This increases popularity and awareness of the movie. This is becasue fans talk about it on social media and with friends. Another example would be internet forums. This consist of fans talking about the topic, events, news etc. Things like this is what keeps fans together and keeps the community from dying. Here is an example of a forum https://thecantina.starwarsnewsnet.com/index.php?forums/star-wars-the-last-jedi.61/