1. The document discusses how the media product uses, develops, and challenges conventions of real media products. 2. To make the product look professional and familiar to the target audience, conventions were largely followed, such as layout, color schemes, and direct address by artists seen in magazines like XXL, Vibe, and Billboard. 3. Some conventions were developed, such as a bold masthead inspired by FADER magazine and use of a consistent house style across pages. However, an editor's letter was omitted to match the simplistic style of relevant magazines like Vibe and XXL.