2. ASA Codes
Number Name Brief Description
1 Compliance For all marketing communication it should be legal,
decent, honest and truthful.
2 Recognition of
marketing
communications
Material should be identifiable as marketing
communications, advertisements and advertorials.
3 Misleading Adverts The ASA can take the consumer protection from
unfair trading regulations 2008, when the marketing
commutations that are misleading.
4 Harm and Offence ASA say that ads cannot cause harm or widespread
offence such as shock tactics, unsafe practices and
photosensitive epilepsy.
5 Children Rules that must be followed if the advert is directed
at children. The rules consist of unsafe practices and
unfair pressure such as pester power and sales
promotions that are directed at children.
6 Privacy ASA says that marketers should not offensive
anyone unless they have written permission
13 Food, food ASA says that marketing communications should
3. Mind Map
Coca-Cola
Colour:
Bright colors to get
the customers
attention
Audience:
Repetitive adverts to
tell the customer to
buy the product
Colour:
Adverts for example they
changed Santa to red, so when
customers look at Santa thy will
want a coca cola
Fancy font to tell
customers it for poor
people and rich people
Image:
Cold drips of water
dripping of the can
suggests it cold and
refreshing
Slogan:
“Open happiness” suggests
that it will open social groups
and chance to make new
friends
Background:
The where abouts of the adverts for
example the beach suggests to the
customer it for a hot and humid day
4. Mind Map
Strengths of using this method:
• You can visually see what points you can develop on
• easiest way to take hold of your thoughts and write them down
Weaknesses of using this method:
• It takes time making the diagram
Did you like using this method? Why?
• Yes because you can visually see what points you have and you can develop them.
However it does take time to construct the diagram.
• Overall I do like using this method
6. Mood Board
Strengths of using this method:
• Its quick and simple
• Visually see what the product is about and their target market
Weaknesses of using this method:
• You cant write any information about the pictures
Did you like using this method? Why?:
• Yes because its quick and simple and you can visually see what the product is
about and their target market however there is no space for information about the
pictures.
• Overall I do like using this method
8. Style Sheet
Strengths of using this method:
• To visually see the different styles of font
• To visually see what colours match with the different styles of font
Weaknesses of using this method:
• Takes time finding different styles of font
• cant write any information about the font
Did you like using this method? Why?:
• Yes because you can visually see the different styles of font to suit the ad how ever
it takes time finding the different styles of font
• Overall I don’t like using this method
10. Layout Plan
Strengths of using this method:
• Visually see what your poster is going look like, which is great because you can see
on what to improve on
• Quick and simple
Weaknesses of using this method:
• Not much space to fit all the pictures in
• Cant write any useful information
Did you like using this method? Why?
• Yes because you can visually see what your poster is going to look like, which is
useful because you can develop/improve on. Its quick and simple however there's
not much space and you cant write any information.
• Overall I do think this method is great.
12. Brainstorm
• Strengths of using this method
– Good to visually see all the useful ideas and develop/improve
them
–
• Weaknesses of using this method
– There is not much space for information and your information
could not make any sense and its time consuming
• Did you like using this method? Why?
• Yes because you can visually see all the useful ideas and
develop/improve them, however There is not much space for
information and your information could not make any sense and its
time consuming
13. Pitch
Special Effects:
Pitch's
Tempo
Rhythm
Other:
Unique
Attention grabbing opener
Back ground music
Slogans:
“Ice cold sunshine”
“Ice cold refreshments”
“The cold crisp taste of coke”
Sounds:
Opening the can
Coke hitting ice
People sound effects
Jacks voice
Structure:
At the start of the radio broadcast there will be a
can being opened and being poured into the glass
where the listeners will be able to hear the fizz of
the coke, it will then fade to background music
and then jack reads out the coca cola slogan
14. Informal Pitch
• Strengths of using this method
– You can simply see the ideas in a organized way and get
feedback on how to develop your work
• Weaknesses of using this method
– Its time consuming to set the textbox's and information
because you have write it down and organize the textboxes
• Did you like using this method? Why?
• No because its time consuming to set the textboxes and
information because you have write it down and organize the
textboxes, however You can simply see the ideas in a
organized way and get feedback on how to develop your work
15. Initial Reaction
I am going to make a pixel based side scrolling
game for coca-cola. It will be made on a 320 (H)
by 480 (W) canvas. My initial reaction is to create
a street fighter style fight between coco-cola and
a other fizzy drink brand. Where in the pixel side
scrolling game coca-cola wins the battle against
the other brand, therefore promoting coca-cola
as the victor and the better brand.
16. Initial Reaction
• Strengths of using this method
– To visually see what information you have on making the
advergame and then develop it to the finished product
• Weaknesses of using this method
– It is hard to come up with ideas on the spot
• Did you like using this method? Why?
• Yes because you can visually see what information you
have on the advergame and therefore you can later
develop it to the finished product however it is hard to
come up with ideas on the spot because you are just
asked to make a plan about a coca-cola game
18. Sketches
• Strengths of using this method
– To visually see what you can develop and successfully see what creation you
have made
– To see the disadvantages and advantages of your product before you make it
• Weaknesses of using this method
– Its time consuming because you have to individually colour in the pixels
– you cant write on the sheet so in the future you wont remember the
information on the sheet
• Did you like using this method? Why?
Overall I don’t like this method because its time consuming because you have to
individually colour each pixel, you cant write on the sheet so in the future you wont
remember the information on the sheet, however you can visually see what you can
develop and successfully see what creation you have made and also you can see the
disadvantages and advantages of your product before you make it
19. Formal Proposal
• Strengths of using this method
– The strengths of using this method is to visually see what work you are submitting
– Another strength is you can you can take lessons from this for a later project
• Weaknesses of using this method
– Its time consuming because you have to remember information from a later dater
– Confusing on what to do because it didn’t give clear information for what to do
• Did you like using this method? Why?
Overall I do not like using this method because Its time consuming because you have to remember
information from a later dater and Confusing on what to do because it didn’t give clear information for
what to do however The strengths of using this method is to visually see what work you are submitting
and Another strength is you can you can take lessons from this for a later project.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
