1. This advert is for Kings of Leon’s album ‘Only by the Night’
The main feature of this advertisement is the album artwork in the centre of the advert. This is here
so the reader knows what the album looks like and they can spot it in a shop or online when they
want to buy. The album artwork includes sections of each band member’s face merged with an eagle
to form one face. This gives the audience a way to recognise the band visually and it may intrigue
them into finding out more. The colour of the album artwork is linked in other parts of the advert
creating a cohesive feel to the advert.
The next main features of thisalbum are the band name at the top of the advert and the album name
underneath the album artwork. Both of these texts have underscores between each word and this
creates a link between each piece of text and helps the whole advert fit and work together. The font
is sans serif and is clear and easy to read meaning the audience can quickly read it and know who the
band is and what the album is called.
Under the name of the album is a bit of text outlining some of the songs on the album. The songs
mentioned are the band's big hits of this album so these are included to draw in the audience that
enjoys these songs.
The ‘out now’ text at the bottom is in a red sans serif font that stands out on the page. This text is in
red to catch the reader’s eye and inform themthis albumis now available to buy. This is important on
the advert because audience’s need to know when the album is released so they can buy it.
