Download to read offline
More Related Content
Similar to Audience research analysis
Audience research analysis
- 1.
- 2. SURVEY Analysis of surveymonkeysurvey results
- 3. Q.1 What isyour age? My results show that the majority of the people who took my survey are aged 16 to 18. This shows my audience will be aimed at younger people. The second most common was 19 to 25 and I got two 15 year olds in other responses so this will increase the age range my magazine is aimed at. This means the contents of my magazine will be directed towards this age range by including topics that are specific to this age range. As my audience is younger I will be more internet/social media centric as it is widely used in this age range.
- 4. Q.2 What isyour gender? The majority of people who took my were female. This means my magazine will be predominantly aimed at females. I will make the contents female centric but not the sexual view the media normally presents of women. My magazine will be empowering to women and include topics that are specific for women especially younger women.
- 5. Q.3 Out ofthese music genres which one attracts you most? This question shows that there are many different music genres people like. This could mean I create a magazine like Q where they cover many different music genres and artists. However pop was the most popular so I could do a pop magazine like Top of the Pops. This means I will include general information on many different genres as my audience are spread evenly across the genres.
- 6. Q.4 If youwere to buy a music magazine which one would you buy? The most popular magazine is Q. This will reflect on the genre of music my magazine covers. Q magazine covers many different music artists and genres so this will reflect on my magazine.
- 7. Q.5 Out ofthese music magazines which layout do you like best? The most popular answer was number 5, NME’s Artic Monkeys cover. This means I will use this cover as an inspiration for my magazines cover. I will use bold colours that draw the audience’s eye. I will also use both calligraphy and bold fonts. 1 2 3 4 5 1 2 3 4 5
- 8. Q.6 What typeof music article would you prefer to read? This questions has a wide range of answers because I let the people taking the survey pick more than one thing. The most popular answer however was interviews. These results will reflect on my magazine. Because interviews was the most popular answer I may use it as my magazines double page spread. I will also use these types of articles in my contents page and also feature some on my cover. My audience enjoys a large amount of content in magazines meaning my magazine will include and cover all these types of article.
- 9. Q.7 What typeof artists would you like best in a music magazine? The most popular answer was popular international. This means my magazine will be about popular international artists. Because up and coming was the second most popular answer I could include a section on that type of artist in my magazine. This shows my audience has a worldwide taste in music and shows they enjoy many different cultures in music. This means my magazine will cover the world’s music not just a specific place.
- 10. Q.8 How muchwould you pay for a magazine? The results of this question gives me a choice of whether I do a weekly magazine or monthly at £2.50. This price choice reflects the financial position my audience is in. It shows they cannot spend too much meaning I will keep the price of my magazine low. This price will play a role in deciding what will be in the magazine and the quality of that content.
- 11. Q.9 What typeof images would you like best in the magazine? The most popular answer for this question was professional studio images. This means I will be using mostly this type of images in my magazine. This shows my audience like a professional looking magazine. This will reflect on the rest of the magazines content making it more professional.
- 12. Q.10 What typeof promotional items would you like best? (free) The most popular answer for this question is tickets but giving away free tickets to a large audience will not be possible so instead I will do a competition to win tickets and instead include the second most popular answer, a free CD. The most popular answer being tickets shows my audience likes to go to concerts and enjoys live music. This means I will include content on live music and concerts in my magazine in the form of reviews.
- 13. INTERVIEWS Analysis of myinterview results. https://www.youtube.com/watch?v=9zVJWN_dLG8
- 14. Q.1 What doyou do in your spare time? Lucy Lucy’s response was: she goes to a singing club, goes to the gym and laze about the house Ellie Ellie’s response was: she looks after her younger brother and plays multiple instruments like guitar and cello. These answers show that my audience is active, family orientated and musical. The strongest view that comes across is that they are musical. This means my magazine will be targeted towards an audience that enjoys listening but also playing/creating music. This will help me tailor my choice of advertisements and what my articles are about.
- 15. Q.2 How wouldyou describe yourself? Lucy Lucy described herself as fun, loving and caring. Ellie Ellie described herself as sarcastic, boisterous (with her friends), quiet and mature. These answers show that my audience have a wide range of personality types but are all quite mature and loving. This will help me understand what type of article content my audience would be interested in (eg gossip, competitions, quizzes).
- 16. Q.3 If youreceived £100 what would you spend it on? Lucy Lucy said she would give some to her family and then go shopping. Ellie Ellie said she would spend it on guitar strings for her guitar. These answers show that my audience are caring and thoughtful but also enjoy shopping and music. This also shows me what type of content my audience would like and means I can cater the content of the magazine with things like mentions of family in interviews and playing instruments.
- 17. Q.4 What brandsdo you trust? Lucy Lucy said she trusts asos (clothing company) Ellie Ellie said she trusts H&M (clothing company) and shops that are local to her. These answers show that my audience trust and enjoy clothing companies indicating they care for their style. It also shows they like and trust local brands to them. This helps me cater the adverts I include in my magazine and also what type of style the artists featured in the magazine wear.
- 18. Q.5 Do youuse social media? Lucy Lucy said she uses it often and uses twitter and tumblr the most. Ellie Ellie said she uses facebook and we<3it. These answers show that my audience use many different social medias but all enjoy and regularly use social media therefore my magazine should have social media links and accounts in it. This shows me that my audience likes to use social media and will probably follow their favourite artists on there meaning I could include sections on what celebs have been doing on social media.
- 19. Q.6What music genresdo you like? Lucy Lucy said she likes indie and alternative music. Ellie Ellie said she likes acoustic music (e.g James Bay) but also punk-pop (e.g Fall Out Boy and All Time Low) These answers show my audience have a wide taste in music meaning my magazine will show appreciation for all types of music but I have decided to focus on just indie music. I have chosen this because Lucy has said she enjoys indie music and Ellie said she enjoys acoustic music.
- 20. Q.7Is music importantto you? If so, why? Lucy Lucy said music is very important to her because it help her escape from stress in life; ‘it is an escape from reality’ Ellie Ellie said that music is very important to her and that it’s her escape from reality. These answers show that music is important to my audience and that they use music as an escape and enjoy it a lot. This means my magazine will be very focused on music and less on gossip etc. It shows that my audience appreciates music and that they will know things about music just from the amount they listen to it.