A2 Media coursework

1. Album Adverts In Magazines
Elliot Ball

2. KASABIAN - EMPIRE
The main image of
the magazine advert
is the same as the
image on the album
cover. This use of
synergy visually links
the advert to the
album
The name of the artist is the
most central image on the
page showing the bands
importance. Along with the
name of the album
underneath it.
The use of reviews on the
magazine advert will attract
consumers.
The Date the ‘NEW’ album
will be released is written
in a large font that will
attract the eyes of the
reader. Also the use of
buzzwords like ‘special
edition’ will attract the
reader to the album also
At the bottom of the poster
there is the production
company's logo along with
the web address for the
band
The colour scheme for the
advertisement is the same
colour scheme used on the
album cover, this is another
use of synergy that will make
the reader relate to the
album

3. RAY LAMONTAGNE - TROUBLE
The main image on this
magazine advertisement is the
same image that is on the main
cover of the album, this use of
synergy lets the reader relate
between the two products. Also
the colour scheme is shared
between the magazine and the
album cover
The name of the artist
“Ray Lamontagne” and the
name of the album
“Trouble” are the most
important pieces of text on
the page, they are bolded
and coloured to make
them stand out as they are
the most important parts
of the advert.
Lots of quotes from reviews of the
album are positioned at the bottom of
the page, these are the parts of the
poster that will attract people that
may never have heard of the artist
before, therefore quotes from reviews
are massively important on album
advert posters, also the names of the
magazines or websites that reviewed
the album are in bold so they stand
The phrase ‘Album out now’ is out on the page.
capitalised bolded and coloured
so that it will stand out from
the page and catch the
attention of the reader
The name of the record
company that has produced
this album and the website of
the artist and the record
company are positioned at the
bottom of the page

4. MUMFORD AND SONS – SIGH NO
MORE
The main images on this album advert
are four separate images of individual
members of the band this contrasts to
the other album adverts I have looked at
as they all feature images of the album
itself not of the artist. However the
images still indicate the genre of music
this album consists of by having the
members of the band holding the
instruments that are iconic of the indie
folk genre and by having the images
taken in a field something which is again
typical of the genre
A quote is used from a popular music
magazine of the genre praising the
band, this will obviously attract
people as the opinions of the
reviewer is generally well respected
The name of the band and
Artist are positioned at the top
of the page, highlighting the
importance of them, the font
used for the name of the band
is also the font used on the
album cover itself this use of
synergy makes the album
recognisable to people that
have seen this advert without
having seen the actual album
cover
The colour scheme of the album
massively contrasts to the colour
scheme of this advert. Although
there are similarity's between
them like the font
On this Album advert there is the use of the
titles of singles that had been well received
and popular prior to the release of the
album, people will see the titles of these
songs know that they like them if the had
heard the previously but perhaps didn’t know
the artist then see that an album is being
released
One of the key differences between this album
advertisement and the others I have looked at
is that this advert does not have a date of
release for the album somewhere on the
advert, this massively breaks the codes and
conventions that have been established by the
other posters, this makes consumers have to
actively go and find out the date instead of
just forgetting the date written on the page
The logo of the record company Is positioned at the
bottom of the page along with the bands own label
‘gentlemen of the road’

5. PLAN B – THE DEFAMATION OF
STRICKLAND BANKS
The main image on this album
advert is of the artist and
although this image is different
to the one on the album itself
the image is very similar and
there is even a picture of the
album in the bottom corner of
the image.
The name of the Artist is capitalised
and bolded at the top of the advert
this highlights the importance of the
artist. And even that he may be more
important than the album itself as his
name stands out more than the
name of the album
The us of the phrase ‘the multi-platinum
album of the year will
attract the reader of the advert to
the4 magazine as it has won an
award also the use of star ratings on
the poster again shows the
consumer that the album has critical
approval and is indeed a good
album worth purchasing
The colour scheme of the
poster matches the one on
the album so that the album
is easily recognisable after
viewing the poster
The logos of the company's that
are involved in the making of
this album are placed at the
bottom of the page, along with
the artists website.