The document analyzes magazine advertisements for various artists. It finds that effective ads prominently feature the artist's name in a bold, recognizable font to attract fans. They also depict the artist's image and use a layout and design matching the album cover to clearly associate the ad with the artist and album. This creates a consistent brand identity across formats that makes the album easy for fans to identify and purchase.

1. Research into magazine
adverts

2. The Killers  The Killers use their name as a big feature for the
magazine advert. This would stand out in a magazine as
people will notice the bold writing of ‘The Killers’ straight
away this would help to make the audience want to buy
the album.
 Also the use of saying it features the single ‘Human’ this
would also make people want to buy the album as that is a
well known song from that band which will entice people
to buy it as they already like a song on the album.
 The magazine also looks directly like the album cover. This
would also help sell the magazine as they will directly
recognise the album when they see it in on the shelves so
will want to buy it.

3. Lana Del Ray  Lana Del Ray also uses her name as a main feature of the advert.
This would attract her target audience as they would instantly
recognise the advert and want to buy the album. It uses a sans-
serif font to make it look simple and modern. It is also the biggest
text on the advert to give a clear indication of the artist.
 Also the main image is of Lana herself, this again would attract
people to buy the album. This image is also in the middle of the
advert which draws the audience in straight away.
 The advert also looks directly like the album cover itself, this would
make it easy for an audience to pick out the album in the shops.
 It also creates a brand identity for the artist which again makes it
easier to attract a wider audience.

4. Paramore
 Paramore also use their name as a big feature for the magazine article. This
would make the artist more recognisable attracting people to buy their
album. The font used for their name is sans-serif this makes it look modern
and trendy. Also highlights the importance of the band name as it is the
biggest text on the advert.
 The advert also uses the butterfly as a main image. This image is also used on
the album cover, this would make the album recognisable to an audience as
it is the same as the advert.
 It also creates a band identity as the advert and album link. This is good for
an artist as they can attract a wider audience.
 The image of the band also makes them look like a unit as they are all
together and in the centre of the advert. However the girl is placed in the
middle this could suggest she is the lead singer who will be recognised by the
fans first.
 The advert also includes tour information and their own website this would
entice people to come to the tour and check out stuff on their website. This is
good for a band as it gives them more publicity. Creates a connection
between the band and the fans.

5. Jessie J
 The artist uses their name as the main feature of the advert, this is
effective as the audience instantly know who made the album.
 The use of Jessie J as the main image and as the big feature of the
advert again makes it recognisable for a audience and draws them in to
read the details on the advert.
 The layout of the advert directly looks like the album. This would make
the album easier to sell as people would recognise the album on the
shelves through adverts they have previously seen.
 The colour scheme of black and white is effective as it stands out and
could suggest the style of the album and makes it look unique. It is then
added with a hint of gold which suggests the album is also fun and
exciting.

6. Overall…
 Adverts are mostly linked to the album cover and look the
same.
 Also the adverts include images of the main artist to attract an
audience to buy the album.
 We will try to include these conventions throughout our
album and magazine advert.