The magazine advertisement is dominated by an image mixing the faces of the band members with an eagle, symbolizing their close family ties as three brothers and one cousin. The image and serious facial expressions are meant to give a serious effect and attract audiences unfamiliar with the band. The ad includes the logo of the distributor "play.com" to increase sales for both parties. Text informs viewers that the album is "OUT NOW" in striking red letters. The normal font and capitalized band name make clear the band name and album availability.