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Magazine Advert Analysis
Kings of Leon – Only By The Night
Michael Odish
The image dominates the
magazine advert taking up
roughly ¾ of the advert.
It consists of a quarter of each
band members face mixed in
with the image of an eagle.
This symbolizes the band as a
close family as there are three
brothers and one cousin in the
band. This is a really unique
idea from the band and this
will attract audience’s who
don’t even listen to or know
who the band are.
The image suggests that the
band wanted to give a serious
effect on its viewers as the
eyes of two artists and the owl
are staring directly at you.
The advert includes
the distributor’s logo
‘play.com’. This has
been done in hope of
increasing sales for
both the distributor
and the band. If a
viewer is interested
in the album, wants
to find out more
information or
purchase the album
they can access this
website online.

‘OUT NOW’ in a striking red
to achieve the aim of
informing viewers that the
album can be purchased now.

The band have
opted for a
normal font
rather than curly
text which
shows the
album’s
seriousness.
Unsurprisingly,
the name of the
band is in the
largest font and
is at the top of
the magazine
advert in capital
letters so the
audience are
aware.
This is informing the reader of
brand new tracks released within
the album.
The colours of the advert are quite gloomy,
the main image appears to have had a
‘sepia’ effect added to it to emphasize the
seriousness of the advert.
The use of an ‘underscore’ after every word
helps to separate and make the text clearer
and perhaps more viewable from further
distances.

The only flashy colour used is red and
is the font colour of ‘OUT NOW’. That’s
something the band wanted its
viewers to particularly recognize as
they have completed the recorded of
their album and their audience can
now purchase, download and listen to
their new album.

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Magazine advert

  • 1. Magazine Advert Analysis Kings of Leon – Only By The Night Michael Odish
  • 2. The image dominates the magazine advert taking up roughly ¾ of the advert. It consists of a quarter of each band members face mixed in with the image of an eagle. This symbolizes the band as a close family as there are three brothers and one cousin in the band. This is a really unique idea from the band and this will attract audience’s who don’t even listen to or know who the band are. The image suggests that the band wanted to give a serious effect on its viewers as the eyes of two artists and the owl are staring directly at you.
  • 3. The advert includes the distributor’s logo ‘play.com’. This has been done in hope of increasing sales for both the distributor and the band. If a viewer is interested in the album, wants to find out more information or purchase the album they can access this website online. ‘OUT NOW’ in a striking red to achieve the aim of informing viewers that the album can be purchased now. The band have opted for a normal font rather than curly text which shows the album’s seriousness. Unsurprisingly, the name of the band is in the largest font and is at the top of the magazine advert in capital letters so the audience are aware. This is informing the reader of brand new tracks released within the album.
  • 4. The colours of the advert are quite gloomy, the main image appears to have had a ‘sepia’ effect added to it to emphasize the seriousness of the advert. The use of an ‘underscore’ after every word helps to separate and make the text clearer and perhaps more viewable from further distances. The only flashy colour used is red and is the font colour of ‘OUT NOW’. That’s something the band wanted its viewers to particularly recognize as they have completed the recorded of their album and their audience can now purchase, download and listen to their new album.