The document discusses design elements used in an advertisement for Ed Sheeran's album "+". It describes how the rule of thirds is used to draw the eye to Sheeran's close-up portrait and the album title. Bright orange and white colors are used that appeal to the acoustic music genre. The plus sign in the title creates a brand identity for Sheeran's albums. The online ad achieves synergy with the print ad and album artwork through its consistent image and logo.

1. Rule Of Thirds
Within the advert it is clear to see
that a lot of focus has been aimed
towards the use of the rule of
thirds. Firstly, there is a close up of
the artist, which we are instantly
drawn to due to the use of the rule
of thirds. Secondly the title/logo for
the album is composed opposite so
that it is what we see secondly. This
is effective as the target audience
would be inspired to purchase the
product just from the sight of the
artist, however this now appeals to
a larger audience as it shows the
name of the album and how to
purchase the album.
Colour
As you can see, a bright orange
colour has been used for the
background of the advert and
orange and white has been used for
the face of the artist. This colour is
a common convention in adverts
for albums within the acoustic
genre as it is a gentle colour to look
at and very appealing to the eye.
+
The plus has been chosen for the
title name to try and create brand
identity for the artist’s albums. This
was made apparent after he
released a second album named
multiply, spelt with the typographic
‘X’. This is effective, as his target
audience and possibly a wider
audience will view these titles as
his albums are released and
instantly make the connection to
the artist.
Synergy
This advert is the online advert for Ed
Sheeran’s album ‘+’. The advert uses
the image and logo to achieve synergy
with the print advert and the album
itself, as the image used is very similar
to the artwork for the other two, just
with a slight adjustment in
composition. This is effective as it gives
the target audience and a wider
audience an alternative way in which
to purchase the album, thus boosting
revenue streams for the product.