As media studies market research powerpoint

1. Market Research
Ellen Heathfield

2. Q Magazine
• Q magazine’s publisher is Bauer Media
Group.
• Founders Mark Ellen and David Hepworth
• First published by media group EMAP in
October 1986.
• Q magazine says it is the ultimate guide to
Modern music
• Q magazine’s median age of reader is 34
• It is multi-platform: Q awards, digital mag
Q Magazine, Q online.

3. Bauer Media Group is a large European-based media company,
headquartered in Hamburg, Germany that manages a portfolio of more than
600 magazines, over 400 digital products and 50 radio and TV stations
around the world.

4. Kerrang!
• Kerrang magazine’s publisher is
Bauer Media Group
• It’s average readership is
421,000
• The mean age of readers is 22
• Kerrang’s brand extensions are:
download festival, kerrang radio,
kerrang awards, kerrang tv and
www.kerrang.com

5. Kerrang! will ensure that we are constantly appealing to our spectrum of readers.
From the younger teenage readers who are more open to different genres of
rock music – from emo to thrash etc, to the readers who respect Kerrang! as an
authority when it comes to our scene’s heritage bands.
Each issue will include a balance of bands and scenes to guarantee that we’re providing
for our readers’ need for variety and their passionate appetite for their favourite bands
as well as their desire to be introduced to NEW MuSIC within our world.
We will focus on the BIGGEST things that are going on in our world each week, as
well as guaranteeing that we are giving our main base of younger readers everything
they need to get into, on top of this the interest in older, harder bands, cementing our
role as an educator
Nichola Browne – Editor
Kerrang! magazine’s mission

6. Rock Sound
• Rock Sound’s publisher is Freeway
Press Inc.
• Rock Sound’s average readership is
48,914.
• Its first issue was released in 1999
• Its editor is Ryan Bird
• It’s brand extensions are:
www.rocksound.com and a
downloadable magazine for mobile
and tablet users

7. NME
• NME’s publisher is Time Inc. UK.
• The median age of the readership is 23
• The majority of readers are male (73%)
• Their readership is 325,000
• The editor is Mike Williams
• It was founded in 1949

8. Time Inc. UK, a wholly owned subsidiary of Time Inc., is a consumer
magazine and digital publisher in the United Kingdom, with a large
portfolio selling over 350 million copies each year.

9. BBC Music
• The first issue appeared in June 1992.
• The publisher is Immediate Media
Company.
• Its circulation is 37,530.

10. Immediate Media Company Limited is a combined
publishing house containing the former assets of Origin
Publishing, Magicalia and BBC Magazines. It was
formed on 1 November 2011 and is owned by
Exponent Private Equity.