The document analyzes an advertisement for a band's album. It identifies several conventions that the advertisement follows, such as displaying the band's name prominently, including the album release date and website, and featuring a popular single to entice purchases. It also notes some ways the advertisement challenges conventions, such as not including the album artwork. Overall, the analysis provides suggestions for an effective advertisement based on the techniques used in the example.

1. Advertisement Analysis
Patrick Smith

2. The band’s name is clearly displayed centrally on the advertisement
using large clear font, this is makes it easy to identify and grabs any
interested consumer’s attention.
They challenge a convention with the presentation of the poster by
not including the album’s artwork within the advertisement, while it
does look stylish and well put together it’s lack of synergy by
including different artwork hinders the products identifiability.
I feel that the font they use for the album’s title isn't clear enough for
an observer to read at a glance, this is something that we should keep
in mind for our own advertisement. The title is however mentioned
again in a clearer font.
They include the convention of showcasing a popular single on the
advertisement which people might recognize, this should entice
people to purchase the album if they enjoyed it.
The release date and website are clearly visible at the bottom of the
page letting the observer know when they can purchase the
product and find out more about the band (latest music, tours etc)

3. The advertisement artwork is the same as the digipak that it is
promoting, this will make the product easier to identify in a retail
environment. Something that we intend on including within our
ancillary texts to create a sense of synergy between the products.
Like the previous Tame Impala advertisement they included the band’s
website to inform people where they can find out more information
about the band.
The band’s name (KASABIAN) uses their house style and in
predominantly presented at the top of the page, this is an important
convention at it makes it easy to identify from the font alone.
Located at the bottom of the page is the key information that the
advertisement is trying to convey to the observer. You can see see large
bold font displaying that it is the band’s debut album with a list of
singles which people might recognize, like the previous ad this is done
as people may recognise a song that they have enjoyed which should
entice them into purchasing the product.
They included the convention of displaying the different formats and
editions you can purchase and is included, something that we should
defiantly use as we will be releasing a digipak with a bonus DVD so it
is a great idea to show the consumer this somewhere on our
advertisement.

4. This album advertisement follows the convention of using the album artwork
as the image featured on the poster, again this makes the actual product itself
more identifiable in a retail environment as a result.
I like the idea of featuring a picture of the artist on the poster as in this case
Stevie Wonder is a popular icon that transcends popular culture, this makes
it instantly identifiable as a Stevie Wonder product. This could be done on
our own poster using our Jarvis Cocker actor.
Another convention that they followed was to keep the poster simplistic
while still conveying what the advertisement is promoting. If the
advertisement feels overcrowded then a passer by may not identify what
the poster is trying to sell at a glance.
Following advertisement conventions, key information like the album's
name, release date and featured single is located at the bottom of the
poster. This succinctly conveys to audience the information that they need
to know, something that I feel we should apply to our own promotional
material.