This document analyzes and summarizes key shots from the music video for "Something's Gotta Give" by All Time Low. It discusses several conventions of music videos seen in the video, including close-ups of the band/lead singer, showing the relationship between the music and visuals by depicting the band playing their instruments, the use of violent imagery fitting for the rock/punk genre, relationships between lyrics and visuals to help understand the song's meaning, employing a narrative, and showing the band playing their instruments to emphasize their musicianship and genre. Overall, the document examines how the music video utilizes common conventions to engage the audience and represent the band and their music.

1. ALL TIME LOW
Textual analysis

2. SOMETHING’S GOTTA GIVE

3. CLOSE UP OF
STAR
Andrew Goodwin said that a
convention of music videos is that
there are close ups of the star
(artist) of the music video and this
is shown in this shot. This extreme
close up is of the lead singer of
All Time Low. It gives the
audience the gratification of
seeing the star/band
member/celebrity they are a fan
of and helps them connect with
and enjoy the music video more
because the person they are
watching the music video for is
shown.

4. RELATIONSHIP
BETWEEN MUSIC
AND VISUALS
Andrew Goodwin said that a
convention of music videos is a
relationship between the music
and visuals. This long shot is of
All Time Low playing their
instruments creating a link
between their playing in the
song and in the music video.
This helps the audience connect
the video with the music and
helps them understand what
type of music this song is and
who is playing the songs.

5. VIOLENT
IMAGES
This close up shot is of the lead
singer as a zombie with blood
on his outfit. There are also
shots of him biting the other
members of All Time Low which
are also violent images. This
song is a rock/punk song so
these violent images link to the
genre creating a more
rock/punk image for the band
and music video. Violent
images can be considered a
convention of rock/punk music
videos meaning the audience
will link this video more with
the genre than they already
were.

6. RELATIONSHIP BETWEEN
LYRICS AND VISUALS
Andrew Goodwin said that a relationship between the
lyrics and visuals. These mid shots show this as the
protagonist of the music video at first appears to be a
normal human but he looks in a mirror and finds out
that he has been imagining that and is actually a
zombie. You could link it to the lyrics of the song (in
quotation marks above) as he has been imagining
himself as something he is not showing he wants to be
someone he’s not; ‘someone else’. This helps the
audience connect the music video to the song and the
lyrics creating a much more cohesive music video. It also
helps the audience understand what the lyrics and gives
an insight into what the band imagined when they listen
to the lyrics.
‘I wish I could be someone else’

7. NARRATIVE
This long shot, from All Time
Low’s music video for
‘Something’s gotta give’, is taken
from a part of the music video
where the music is cut and you
can hear the protagonist and
woman talking. This helps enforce
the narrative of the music video
and is used as a comedic pause in
the music video. A narrative in
music videos is a common
convention used by many
bands/artists for their music
videos. The comedic value of this
narrative also helps show the
audience what type of band All
Time Low is.

8. RELATIONSHIP
BETWEEN LYRICS
AND VISUALS
Andrew Goodwin says that a
relationship between the lyrics and
visuals is a convention of music
videos. In this mid, high angle shot it
shows the lead singer of All Time
Low as a zombie. This links to the
lyrics (specific line in quotation
marks above) as a zombie can also
be referred to as the living dead
which links to the idea to the of
‘dying to live’. This relationship
helps the audience create a visual
link to the lyrics. It also shows the
audience what the band thinks of
when they hear that specific line.
‘I’m dying to
live’

9. GENRE
CONVENTIONS
In this long shot, All Time Low are
shown playing their instruments.
Shots of the band playing their
instruments is a convention of
rock/punk music videos. This
convention helps link the genre
together and helps link the music
video/band to that genre. It helps
the audience understand the genre
of All Time Low. It also helps the
audience understand who is playing
what in the song creating a
connection between the band and
the music. This long shot of the
band playing their instruments also
shows the audience that the band
holds their live playing highly and
they feel that it is important to show
them playing their instruments.