The document describes several music album advertisements. It notes similarities across the ads including large images of the album cover taking up most or all of the page, the album title and artist name in a large font, the release date, naming one or two songs, using the same font and color scheme as the album cover, and including the website address in small font at the bottom. The purpose of these design elements is to clearly advertise the album, showcase what it looks like, promote songs to draw in fans, and provide key release details while directing people to find more information online.

1. For this advert they used the same colour scheme to
make the advert match the album cover. This helps show
what the advert is advertising by looking similar to the
product.
This advert doesn’t say when the album is available at all.
This will force people to go to the website to see the
release date.
The website address is at the bottom of the page in a
smaller font. This is because it isn’t as important as the
rest of the advert.
The name of one of the songs is mentioned in a big font
to show the audience what the most popular song is on
the album at the time. This can convince people to buy
the album if they happen to like the song mentioned.
At the top is the album its self to show what the album
looks like. This allows people to look for this picture in the
shops when they want to buy it.

2. For the advert the exact same font is used. This is to
match the advert together with the album. The same
colours are used as well.
At the top is a sentence telling fans that they don’t have
to wait much longer for a new album. This can get fans
excited for the new album.
At the bottom is the website address to let people find
out more information and to enter competitions.
The advert includes the title of one of the songs which
can encourage people who have heard the song to buy
the album.
The image is of the album cover. It takes up the whole
page as it is the most important thing in the advert. It
also shows the fans what the album looks like so they
can find it when they buy it.

3. This advert is a double page spread
size. Most adverts will take up on
page instead. This could be because
the artist is new and trying to get
noticed.
The image used is from the back of
the album itself. It’s similar to the
album cover making the image
appropriate.
The text has been done in white to
make it stand out against the rather
dim background. It also matches the
font used on the name of the artist
so it’s not out of place.
One of the songs on the album is mentioned to try and draw in fans who helped make the song
a smash hit.
The release date is at the bottom making it one of the last things seen buy the reader. This lets
them decided if they want the album before seeing when they can buy it.
In a very small font is the website address. This allows fans to see what else they can find out
about the artist.

4. For this advert the album cover takes up the entire page.
The image is extended to fill the whole page.
For the text they used the same font for the release date
and a different font in the same colour for everything
underneath. Both fonts use white to match the advert.
This help show that the advert is for this album and not
something else.

5. For this advert the main image is of the artist. The album
cover is shown in a small image in the bottom left
corner. This could be to show people looking at the
advert who the artist is.
The colours used are the same as the album to make the
advert look similar to the album. This helps show what
the advert is for.
The font of the text is the same as the font on the album
cover. This helps the advert match up to the album.
2 of the songs are mentioned in the bottom half of the
page to the left. This is to tell fans what songs are on the
album and let them know that they are multi-platinum
singles.
The release date is in the bottom right corner to let fans
know when they can buy the album. Where to buy the
album is mentioned too so fans know where they can
buy the album from.
At the very bottom in a very small font size is the website
address. This lets fans see any other information they
want to know.

6. For this album the album cover takes up most of the
page. This shows fans what the album looks like so they
know what they are looking for when they go to buy it.
The font on the album was used for the rest of the
advert. This helps match up the advert to the album and
show what the advert is advertising.
All the colours used are from the album cover too. This
makes the advert match the album cover.
One of the songs from the album is mentioned at the
bottom. This lets fans know what song can be found on
the album. By mentioning a song, people could be
persuaded to buy the album because they like one song
and think they might like this artist.
The release date is on in a big font to tell people when
they can buy the album. With it in a big font people will
see it first which can tell them that there is something
new on that date.
At the very bottom in a small font is the website address.
Since it’s smaller the address will be seen last as it’s less
important than the rest of the information on the
advert.

7. Similarities:
• Album title and artist name in a
large font
• Image of album cover
• Main image takes up most of or
entire page
• Images mainly at the top
• Release date
• Name of 1 or 2 songs
• Same font as album cover
• Same colour scheme as album cover
• Website address in a small font at
the bottom.