This keynote from #THATCampX frames the problems of the web and societal datafication as problems for higher ed. The second talk in a series focusing on building a #prosocial web via complexity, cooperation, and contribution, the focus is on what we in the academy can DO to resist the technocratic systems encroaching on our institutions and our lives, drawing on the model of the Antigonish Movement and #Antigonish2 for inspiration.