An Ode to 10 years of 'The Cluetrain Manifesto' in pecha kucha-like format
Duntroon Associates Ltd.
Chris Locke Then: web architect for Sun Microsystems, FT ‘top 50 business thinkers in the world’, Marketing expertNow: akaRageBoy , mystic bourgeoisie websiteDOC SEARLESThen: editor of Linux Journal, marketing, PR and advertising veteranNow: Author, thinkerDavid WeinbergerThen: Philosophy professor, comedy writer, humour columnist, technical columnist, strategic Marketing Now: academic, writerRick LevineThen: entrepeneur, manager, marketing executiveNow: chocolateier
Conversations build Markets and Capability
Marshall McLuaneach new communications medium is always Perceived – mistakenly – in terms of its predecessorPhotography – paintingFilm – stageInternet – TVThere’s a new culture ‘;out there’
Wirearchy: "Social strategy and architecture for wired organizations"
“Learning is the ability to acquire new ideas from experience and retain them as memories” Eric KandelColumbia University(Nobel Laureate for work on Learning & Memory)
To most large traditional companies, the notion that workers might actiually know what they’;re doing was a huge insight (Duh!).Knowledge worth having comes fro turned-on volition attention, not from slavishly following orders.
What about power relationships?
Business hierarchies are pyramids. Based on control, and fear …Are we playing into the game of hierarchies with our defined roles and cmpetencies? We define roles and competencies so ‘the business can run effectively and efficiently’ – but is it really so we have the comfort of knowing that we’re not going to be shown up? Dividing the organisation into separate little turfs doesn’t really protect anyone from fallibility and uncertainty…. The very things that mark us as humans…Hyperlinks have no symmetry, no plan. They are messy – unlike a nice clean hierarchy. More can be added, some can disappear… paths emerge because that’s where feet are walking ….