Katriona Beales' work examines the implications of internet addiction and the commodification of personal data, highlighting how algorithmic systems reflect and entrench societal inequalities. Through the art piece 'cipher', she critiques the male gaze and the exploitation inherent in technology, drawing parallels between historical and contemporary issues of surveillance, control, and representation. The document calls for a critical engagement with artificial intelligence and urges the creation of 'dirty data' to resist oppressive algorithmic systems.