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1. Demographics
Name: Ria G
Age: 17
Residence: Croydon, UK
Gender: Female
Race: ½ Jamaican and ½ White British
Employment: River Island
Psychographics
Interests: Journalism, Music and Creative Arts
Favourite Colour(s): Pink, Purple and Green
Favourite Music Genre(s): R&B, HipHop, Slow Jams and Rap
Spare Time: Socialising, studying, listening to music,
watching movies, partying and going out with friends
Social Network(s): Twitter, Whatsapp Messenger, Facebook,
Instagram and Skype.

2. Demographics
Name: Jermaine O
Age: 18
Residence: South Norwood, UK
Gender: Male
Race: ¼ Jamaican ¾ Bajan
Employment: EE Phone Shop
Psychographics
Interests: Business, Music and Creative Arts
Favourite Colour(s): Red, Black and Green
Favourite Music Genre(s): R&B, HipHop, UK Grime and Rap
Spare Time: Socialising and spending time with girlfriend,
studying, listening to music, watching football, partying
and going out with friends
Social Network(s): Twitter, Whatsapp Messenger, Facebook,
Instagram and Skype.

3. Audience Members
My chosen candidates are real life examples chosen of a
mixed gendered school in London. Both candidates
represent and conform to my targeted audiences and they
both hold interest for my chosen music genre. Both
candidates also study A Levels at Harris Sixth Form
therefore can relate to the majority of my targeted
audience as up until the age of 19 all audiences tend to be
in education. It is key that I create audience profiles for
both my male and female audiences as it allows me to
generalise both likes and dislikes, also choosing
appropriate members to represent these audiences.
Choosing an appropriate target audience member is key as
I would need to know more about people who do have
specific interests in the same music genre I am basing my
production on as well as making sure that my candidate
represents the correct age group I am aiming at. This is key
information that allows me to understand more and apply
this information to the planning of my production.