The target audience for the media product is males ages 14-24 who enjoy hip hop music, video games, and socializing with friends. They live in urban areas and have disposable income to spend on magazines priced around £1.50. Their style and interests are influenced by hip hop culture and they aspire to be like famous hip hop artists. Market research using questionnaires and focus groups with this demographic was conducted to design an effective magazine catering to their wants.

1. Who would be the audience for my
media product?

2. Demographics
Age: 14-24
Gender: Male (Stereotype)
Occupation: Student or just started work
Hobbies: Socializing with friends and playing video games and sports
Interests: Hip Hop music, Video games and creative subjects
Location: Built up urban areas for example London
Music: Hip Hop and Rap music
Tastes: They like expensive brands and constantly try to impress with what they wear and are very proud of
their style

3. My audience either still live at home or have just started work, they have a
higher disposable income then other age brackets. This means I can charge
for my magazine and receive payment for the publication. I have priced my
publication at £1.50 as this is in-between current prices for magazines. My
target audience’s psychographics is the Aspirer as they find their clothing
style very important and aspire to be their hip hop idols. They are constantly
trying to gain status and impress their friends.

4. My audience are between the
ages of 14 and 24 I am targeting
this age group as the hip hop
genre is very popular amongst
this age group. My target
audience are male and female.
My audience all live in urban
built up areas and all have a
good interest in the hip hop
music genre. They are active
and enjoy music on a daily
basis.
My audiences dress style is highly
influenced by the music they listen to.
They wear allot of hip hop associated
clothes and get their trends from their
hip hop idles
He listens to hip hop rap music
and reads about famous hip
hop and rap artists. He would
buy my music magazine to read
about the latest news on artists
and to hear about new songs.
Their interests are music video
games and active sports. They
are very active and enjoy
socialising with their friends
who also share the same
interests.
This age group generally have more
disposable income to spend on
magazines then an older or younger
age group. The magazine has allot of
gig and festival promotions that sell
to the audience making an audience
with a higher disposable income
more suitable.

5. After knowing my target audience in detail I then used market research to help me with my
publication as I could find exactly what my audience want and make my magazine as
effective as possible. I used questionaire and focus groups and preformed them using this
audience research.
How did I used this information?