This is slideshare on house style and mode of address.

1. By Rebecca Taplin

2.  House style is a set design that a
magazine has carried out throughout the
whole of the magazine. This makes the
magazine noticeable so if the front cover
and contents page was separated then
you would be able to tell that they go
together as they have the same house
style.

3.  I have been looking at the magazine ‘VIBE’
because this represents my genre and I like
the house style of this magazine as it
relates to my genre.

4.  The masthead on every magazine is
always across the top of the magazine and
they always use the same font.
 The main image usually covers the
masthead and this gives off the effect that
the image is coming out of the page.

5.  All contain a faded ‘V’ in the background
which is a clear house style.
 The contents title is separated into three
different sections.
 The text usually is wrapped around the
image.
 They always use a medium long shot or a
close up of the main artist that is being
featured.

6.  Always has a main image which takes up
one of the pages.
 The article about the image used is always
on the other page.

7.  I would like to use the layout of VIBE magazine in my
magazine as I think that the layout of the magazine is
very bold and easy to read which connotes my genre
because they are aged from 16-24 years old, so they
wouldn’t want a lot of text to read which is stereotypical
because they would rather go out than read a magazine
with lots of text as they are seen as lazy, so my layout
will be very simple and will have structure to it.
 By making the layout similar to VIBE magazine this then
allows me to plan my magazine using this layout. Also
this layout will be different to all the magazines on the
market because I will be using some of my designs as
well as this magazine. VIBE magazine gives me an incite
of how to structure my magazine as their magazine is
representing the same genre as I am going to do.

8.  The colours that I will be using in my magazine red, grey,
white and black as these colours are using a simple colour
scheme but they will all contrast each other so this will make
the magazine very noticeable. Throughout my magazine I will
be using the same colours which will enable the buyers to
recognise that it is all apart of the same magazine.
 The colour red has lots of connotations but in my magazine I
would want it to connote passion and love for music, also I
might use red for titles of my articles as this is a bold colour
which will catch the attention of the readers and then they will
make a decision what to read as red is very vibrant.
 In my magazine the colour black will represent elegance and
power of the music artist on my front cover. Black can be seen
as an evil colour but in my magazine I am going to portray the
colour in a positive way and also this colour will contrast will
every colour.

9.  On my front cover, contents page and double
page spread I will using the same person all
the way through but just using different
pictures of that person. Also the colour
scheme will be very similar as then this
allows the magazine to be remembered and
noticed. My logo will also be repeated so then
the readers will see the logo a lot and then it
will easier for them to remember this
magazine.
 My magazine will represent the social group
of teenagers because that is my target
audience for this genre, the image that will be
used will be a famous artist looking very
casual and relaxed as this is how most
teenagers are which can been seen as

10.  My magazine will be informal as my target
audience is aged 16-24 as many of these people
will still be in education they will be informal.
 I might include colloquial language, so some
words on my magazine may be abbreviated or
slang words, as many teenagers text their friends
and they would text informally and they would use
this type of language so this represents my target
audience. This is also called Idiolect language as it
is how a set social group talk together.
 My magazine will also be low end because it’s a
school magazine targeting students.